Gaurav Yadav

. Analyze data (impressions, clicks, click-through rate, conversion rate, sales, actions, cost per action, etc.) in order to best optimize the campaigns

. Marketplace management and creation of brand presence over various e-commerce channels.

. Communicate with the associated Account Managers in the day-to-day operation of respective e-commerce channels.

. Creating and managing various Sponsored Products, Sponsored Brands Ads for reaching out to maximum customers and increasing the brand's visibility

. Capturing competitor's sales through product and category pages by man to-man targeting on AMS.

. Making sure that correct information is being conveyed through the product and information pages.

. Headed the entire P&L and strategized a short-term & long-term vision of the brand (Furo) across all the E-commerce portals

. Catalog Syncing and Product listings on Amazon, Flipkart, Myntra, Limeroad & Snapdeal.

. Worked with multiple agencies (creative, media & digital agencies) towards development and execution of brand communication

. Created a roadmap for brand to enhance the overall key metrics like returns, cancellations & so on (Online/E-commerce)

. Participated in the development and execution of strategic and tactical business plans with other members of the cross-functional team supporting the E-commerce strategy

. Researched and identified potential market trends, monitored competitor activity and recommended potential promotional opportunities

. Developed & implemented robust sales/ gross margin plan, inventory replenishment, and overall P&L

. Generated and implement new sales and marketing initiatives to increase E-commerce sales and profitability

. Selected products for advertising through online paid channels, social media etc., while ensuring pricing accuracy

. Monitored product lifecycle of every product in the category and took early calls for opportunity maximization