Gaurav Khatri
Mumbai
Summary
Versatile business leader with 10+ years of experience across Marketing, Growth Strategy, Sales, and Digital Enablement. Proven track record of building brands, launching new business models, and scaling customer-centric solutions in dynamic, competitive markets. Known for leading cross-functional teams, building from zero-to-one, and driving growth through a blend of deep consumer insight, data-driven experimentation, and operational hustle. Now looking to bring this experience to build and scale a purpose-driven startup in the sleep and wellness space.
Overview
12
12
years of professional experience
Work History
Senior Marketing Manager – Channel & Brand
Castrol India Ltd
04.2022 - Current
- Leading business and brand growth for premium category (~INR 10 Mn), driving strategy, execution, and P&L accountability.
- Spearheaded GTM strategy for new service-led business model (premium workshops), scaling from pilot to 700+ outlets.
- Built digital-first demand engines leveraging SEO, influencer networks, and first-party data capture to drive user acquisition and engagement.
- Orchestrated integrated marketing campaigns with a sharp focus on brand storytelling, content marketing, and customer experience.
- Led cross-functional teams spanning sales, product, digital, and external partners to deliver business impact in fast-changing environments.
- Championed consumer immersion programs to uncover unmet needs, translating insights into innovation roadmaps.
Senior Program Manager – Strategy & Digital Enablement
Castrol India Ltd
01.2020 - 04.2022
- Designed and rolled out scalable digital sales and CRM processes across B2B business, driving a 15% YoY growth.
- Piloted new digital prospecting models that opened up INR 8 Mn+ in new revenue streams.
- Drove internal change management and upskilled 150+ employees in digital tools and growth frameworks.
- Acted as a bridge between business and tech teams to ensure fast and lean deployment of digital initiatives.
Regional Sales Manager – Maharashtra & Goa
Castrol India Ltd
06.2017 - 12.2019
- Owned P&L for an INR 75 Mn+ portfolio; achieved highest growth in 7 years through agile GTM strategies and operational rigor.
- Opened new distribution channels in underserved cities, scaling direct-to-consumer reach.
- Successfully launched a new category product, achieving significant market share gain in first year.
Systems Engineer – PLM & Engineering Solutions
Tata Consultancy Services
03.2013 - 05.2015
- Worked on enterprise product lifecycle transformations, simplifying complex workflows for large clients.
- Conducted 15+ user adoption workshops, focusing on bridging tech with end-user needs.
Education
GrowthX Fellow - Startup Growth & Business Building Program
08.2022
BE - Mechanical Engineering
Govt. Engineering College
01.2017
MBA - Marketing
SCMHRD
01.2012
Awards
- IDMA: Best benchmark branded content: India's Ultimate Motostar: Turning Motorsports from A Privilege into A Possibility
- IDMA: Best Use of Native Advertising: Castrol Auto Service: Empowering Garages, Unlocking Growth
- EMVIE: Best Media Innovation: Use of Digital for Performance
- MD's Award – Digital Transformation, Growth Award – Delivered 12% growth in adverse market
- Digital Award - Superlative performance and contribution to business
- Podcast - 'Creating a Net Zero Movement' showcasing my journey and love for Castrol
- TEDx Speaker – Climate & Energy
- One Young World Ambassador
- Best Sales Territory – Scooter Oil Launch
- Triple Crown Pin – Toastmasters
Timeline
Senior Marketing Manager – Channel & Brand
Castrol India Ltd
04.2022 - Current
Senior Program Manager – Strategy & Digital Enablement
Castrol India Ltd
01.2020 - 04.2022
Regional Sales Manager – Maharashtra & Goa
Castrol India Ltd
06.2017 - 12.2019
Systems Engineer – PLM & Engineering Solutions
Tata Consultancy Services
03.2013 - 05.2015
BE - Mechanical Engineering
Govt. Engineering College
MBA - Marketing
SCMHRD
GrowthX Fellow - Startup Growth & Business Building Program
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