Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
Gaurev Roy

Gaurev Roy

Pune

Summary

Innovative and results-driven B2B marketing professional with expertise in developing and managing integrated marketing programs, including content strategy, lead generation, digital marketing, and social media. Skilled in marketing automation, funnel optimization, and converting leads through nurturing and remarketing strategies. Adept at building data-driven campaigns that align with the full buyer's journey and deliver measurable ROI.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Marketing Director

UnboundB2B
Pune
01.2022 - Current
  • Led the strategic planning and execution of all marketing initiatives, directly contributing to consistent year-over-year revenue growth.
  • Built and managed a high-performing marketing team, fostering a culture of innovation, ownership, and measurable outcomes.
  • Developed and implemented UnboundB2B's core Go-to-Market (GTM) plans, aligning marketing, sales, and product teams around shared revenue goals.
  • Achieved a consistent 3X return on marketing investment (ROI) for three consecutive years through smart budgeting, targeted campaigns, and performance optimization.
  • Designed and maintained real-time marketing analytics dashboards to track KPIs, campaign performance, and buyer engagement-enabling faster, data-driven decisions.
  • Introduced new customer acquisition strategies combining digital, content, ABM, and demand generation tactics to target both in-market and future buyers.
  • Oversaw the entire marketing funnel-from brand awareness to lead generation to customer retention-ensuring a cohesive, customer-centric experience.
  • Spearheaded the adoption of marketing automation and AI tools to enhance personalization, efficiency, and campaign effectiveness.
  • Positioned the brand as a thought leader through original content, strategic partnerships, and high-impact events.
  • Provided executive leadership with quarterly performance reports and strategic recommendations to inform board-level decisions.
  • Set up and managed paid media accounts across platforms including Facebook, Instagram, Google, YouTube, Twitter, Bing, and LinkedIn.
  • Oversaw marketing campaign planning processes, ensuring strategies align with brand and eCommerce growth objectives.
  • Developed KPIs and goals for each channel, optimizing performance to meet or exceed targets.
  • Worked with the organic social team to ensure strategies are aligned and contribute to overall business success.

Marketing Operations Manager

UnboundB2B
Pune
12.2018 - Current
  • Established and managed paid media accounts across major platforms including Google, LinkedIn, Facebook, and YouTube.
  • Oversaw campaign tracking through daily pacing, weekly analysis, and monthly budget allocation reports.
  • Drove website engagement and increased social media followers through strategic organic content initiatives.

Digital Marketing Specialist

UnboundB2B
Pune
10.2018 - Current
  • Managed end-to-end digital marketing activities, integrating paid and organic channels for demand creation and capture.

Email Marketing Specialist

Capita
Pune
01.2016 - 09.2018
  • Designed and executed targeted, personalized email campaigns using Smart Focus algorithms.
  • Created responsive and non-responsive emailers using HTML, CSS, and Photoshop, ensuring optimal deliverability.
  • Conducted campaign analysis to improve engagement rates by over 10%.
  • Implemented segmentation strategies to increase campaign relevance and performance.
  • Produced performance reports (daily, weekly, monthly, quarterly) and identified optimization opportunities.
  • Maintained company websites and ensured timely content updates.

Education

St. Paul's Sr-Sec School -

St. Paul's Sr-Sec School
01.2011

Skills

  • Marketing Strategy
  • Account-Based Marketing (ABM)
  • Growth Marketing
  • Multi-Channel Campaigns
  • Digital Marketing
  • Paid Media
  • Google
  • LinkedIn
  • Facebook
  • Instagram
  • YouTube
  • Bing
  • Twitter
  • Performance Tracking
  • Campaign Analytics
  • ROI Reporting
  • Forecasting
  • KPI Development
  • Technical Skills
  • HTML5
  • CSS
  • Dreamweaver
  • Photoshop
  • Email Campaign Design
  • Tools & Platforms
  • Marketing Automation Systems
  • Smart Focus (Message Cloud)
  • Social Media Management

Websites

Certification

  • Google Ads Certified (Search & Display)
  • HubSpot Inbound Marketing Certification
  • LinkedIn Marketing Solutions Fundamentals

Timeline

Marketing Director

UnboundB2B
01.2022 - Current

Marketing Operations Manager

UnboundB2B
12.2018 - Current

Digital Marketing Specialist

UnboundB2B
10.2018 - Current

Email Marketing Specialist

Capita
01.2016 - 09.2018

St. Paul's Sr-Sec School -

St. Paul's Sr-Sec School

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Gaurev Roy