GAURI BOKIL
Market Research
Hyderabad,Telangana
Summary
Dynamic and results-oriented marketing and market research analyst with over 4.5 years of experience in the life sciences sector, specializing in data analysis, strategic planning, and market research. I have a proven track record of conducting primary and secondary research, analyzing complex datasets, and delivering actionable insights that drive business strategies and foster growth.
My expertise in Total Addressable Market (TAM) reporting and competitive intelligence equips me to identify market opportunities and inform strategic decisions effectively. I excel at managing project activities, ensuring seamless communication across teams, and facilitating collaboration to achieve common goals.
I am passionate about leveraging my analytical acumen and industry knowledge to create innovative solutions that enhance client success. With a commitment to excellence, I thrive in fast-paced environments and am dedicated to delivering high-quality results that exceed expectations.
Overview
5
5
years of professional experience
Work History
Marketing Analyst
Forsys Inc.
Hyderabad
03.2024 - Current
- Developed TAM reports for CPQ, CLM, CRM, and ERP, leading in serviceable markets.
- Conducted in-depth market analysis, identifying trends and competitive insights to inform business strategies.
- Experienced in developing Go-to-Market (GTM) strategies, business models, and roadmaps through research and market studies.
- Optimized sales and marketing efforts by leveraging 6sense and HubSpot data for targeted lead generation and technographic analysis.
- Supported content strategy and collaborated on digital marketing campaigns across various channels.
- Coordinated social media content for Forsys, Ayara, and Flodata, driving engagement and visibility for key events.
Research Associate: Demand Generation
Sutherland
Hyderabad
10.2023 - 02.2024
- Conducted comprehensive market research, analyzing competitors and industry trends to provide strategic insights
- Successfully established a primary database of 12,000 contact leads through strategic utilization of LinkedIn Sales Navigator and Salesforce, compiling 5,000 detailed company profiles in a short timeframe
- Managed CRM system, ensuring data accuracy and implementing best practices for operational efficiency
- Coordinated and executed research projects within deadlines, maintaining rigorous quality standards to ensure the accuracy and reliability of research data
Market Research Analyst
GRG Health
Pune
11.2021 - 11.2022
- Led market research projects, utilizing both qualitative and quantitative data to support business decisions and market forecasts
- Conducted primary and secondary research, database development, and competitive intelligence to provide actionable insights
- Collaborated with international teams on analytics projects, delivering detailed reports on healthcare industry trends and SWOT analysis
Research Analyst
Innoplexus
Pune
10.2018 - 09.2021
- Experienced in spearheading complex projects in drug discovery and cell therapy, employing cutting-edge analytics to provide actionable insights.
- Provided strategic recommendations for drug combinations, biomarkers, and target prioritization, contributing to 60-80% project improvements.
- Played a key role in internal growth initiatives, focusing on analytics and insights for the GATE team.
Education
Master of Science - Biotechnology
04-2018
GPA: CGPA: 7.9/10
Bachelor of Science - Biotechnology
05-2016
GPA: CGPA: 8.3/10
Skills
- Market Research & Analysis
- Data Analysis & Insights
- Strategic Planning
- CRM Management
- Go-To-Market Strategies
- Primary & Secondary Research
- Content & Social Media
- Quantitative Analysis
- Microsoft suite
Projects
California Project, Enhanced data comprehensiveness for the California project and built a prospect list for Oracle, based on strategic inputs.
Thesis: Interaction Between Gold Nanoparticles and Biomolecules, Research focused on ultrasensitive detection techniques and nanomaterials for clinical analysis of proteins, amino acids, and biomarkers.
Accomplishments
- Awarded the title of "Rockstar Rookie" by Forsys Inc. within just two months of joining, in recognition of my accountability and impactful contributions.
Timeline
Marketing Analyst - Forsys Inc.
03.2024 - Current
Research Associate: Demand Generation - Sutherland
10.2023 - 02.2024
Market Research Analyst - GRG Health
11.2021 - 11.2022
Research Analyst - Innoplexus
10.2018 - 09.2021
Modern College - Master of Science, Biotechnology
Rajarshi Shahu College - Bachelor of Science, Biotechnology
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