MS Word
Gauri Naringrekar
Marketing
Mumbai
Summary
To secure a position within a marketing team where I can leverage my skills and knowledge in the domain to contribute positively to the team's progress.
Overview
6
6
years of professional experience
15
15
years of post-secondary education
4
4
Languages
Work History
Assistant Manager: Influencer Marketing
Kiro Beauty
06.2023 - Current
- Managing the entire Influencer Marketing program.
- Collaborating with beauty and lifestyle influencers on Instagram and YouTube.
- Working with top influencers such as Malvika Sitlani, Prakriti Singh, Guneet Virdi.
- Managing their influencer/website affiliate program.
- Creating detailed briefs and scripts for social media campaigns.
- Collaborating with advertising and marketing agencies for social media campaigns.
- Creating detailed reports for each campaign and analyzing post-campaign metrics.
- Managing the entire Online Reputation Management (ORM), including responding to queries, complaints, and comments on social media.
- Cross-collaborating with different teams to ensure smooth operations.
Sr. Executive: Influencer Marketing
Fast&Up/Chicnutrix
01.2021 - 06.2023
- Managed the affiliate influencer marketing program.
- Researched and collaborated with influencers and experts for the brand.
- Collaborated with influencers including Guneet Virdi, Manveen Kaur, and Dr. Falguni Shah.
- Managed website content and product listings.
- Collaborated with brands for offline and online events, including Bombay Times Fashion Week and Femina Miss India.
- Analyzed weekly and monthly reports on influencer and social media performance.
- Oversaw the team to ensure smooth functioning and processes.
- Worked closely with different teams and agencies for cross-collaboration.
Marketing Intern
OZiva
09.2020 - 01.2021
- Researched and collaborated with top-performing influencers on YouTube and Instagram to maximize brand visibility.
- Partnered with leading influencers, including Aashika Bhatia, Prateek Rathee, Shiva Jyothi, and Saba Ibrahim, to create high-impact campaigns.
- Assisted in ideation and content strategy for influencer campaigns to ensure engaging and results-driven collaborations.
- Developed detailed creative briefs and scripts to align influencer content with brand messaging.
- Monitored and analyzed campaign performance, optimizing strategies for higher engagement and ROI.
Marketing Intern
ABP News
04.2019 - 06.2019
- Worked for offline events for ABP Majha which included Radhika Apte, Vivek Oberoi, etc
- Ideating/ Planning for various events / campaigns
- Co-ordinated with agencies for requirements of the event
- Worked on post event reports - Research analysis of competitor channels
Education
Bachelor - Mass Media
Jai Hind College
01.2017 - 01.2020
Higher Secondary Education - undefined
D.G Ruparel College
01.2015 - 01.2017
Secondary School Certificate - undefined
Swami Vivekanand International School
01.2005 - 01.2015
Skills
MS Word
Software
MS Excel
MS Power Point
Adobe Photoshop
Adobe Premiere Pro
Timeline
Assistant Manager: Influencer Marketing
Kiro Beauty
06.2023 - Current
Sr. Executive: Influencer Marketing
Fast&Up/Chicnutrix
01.2021 - 06.2023
Marketing Intern
OZiva
09.2020 - 01.2021
Marketing Intern
ABP News
04.2019 - 06.2019
Bachelor - Mass Media
Jai Hind College
01.2017 - 01.2020
Higher Secondary Education - undefined
D.G Ruparel College
01.2015 - 01.2017
Secondary School Certificate - undefined
Swami Vivekanand International School
01.2005 - 01.2015
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