MS Word
Gauri Naringrekar
Marketing
Mumbai
Summary
To secure a position within a marketing team where I can leverage my skills and knowledge in the domain to contribute positively to the team's progress.
Overview
6
6
years of professional experience
15
15
years of post-secondary education
4
4
Languages
Work History
Assistant Manager: Influencer Marketing
Kiro Beauty
06.2023 - Current
- Managing the entire Influencer Marketing program.
- Collaborating with beauty and lifestyle influencers on Instagram and YouTube.
- Working with top influencers such as Malvika Sitlani, Prakriti Singh, Guneet Virdi.
- Managing their influencer/website affiliate program.
- Creating detailed briefs and scripts for social media campaigns.
- Collaborating with advertising and marketing agencies for social media campaigns.
- Creating detailed reports for each campaign and analyzing post-campaign metrics.
- Managing the entire Online Reputation Management (ORM), including responding to queries, complaints, and comments on social media.
- Cross-collaborating with different teams to ensure smooth operations.
Sr. Executive: Influencer Marketing
Fast&Up/Chicnutrix
01.2021 - 06.2023
- Managed the affiliate influencer marketing program.
- Researched and collaborated with influencers and experts for the brand.
- Collaborated with influencers including Guneet Virdi, Manveen Kaur, and Dr. Falguni Shah.
- Managed website content and product listings.
- Collaborated with brands for offline and online events, including Bombay Times Fashion Week and Femina Miss India.
- Analyzed weekly and monthly reports on influencer and social media performance.
- Oversaw the team to ensure smooth functioning and processes.
- Worked closely with different teams and agencies for cross-collaboration.
Marketing Intern
OZiva
09.2020 - 01.2021
- Researched and collaborated with top-performing influencers on YouTube and Instagram to maximize brand visibility.
- Partnered with leading influencers, including Aashika Bhatia, Prateek Rathee, Shiva Jyothi, and Saba Ibrahim, to create high-impact campaigns.
- Assisted in ideation and content strategy for influencer campaigns to ensure engaging and results-driven collaborations.
- Developed detailed creative briefs and scripts to align influencer content with brand messaging.
- Monitored and analyzed campaign performance, optimizing strategies for higher engagement and ROI.
Marketing Intern
ABP News
04.2019 - 06.2019
- Worked for offline events for ABP Majha which included Radhika Apte, Vivek Oberoi, etc
- Ideating/ Planning for various events / campaigns
- Co-ordinated with agencies for requirements of the event
- Worked on post event reports - Research analysis of competitor channels
Education
Bachelor - Mass Media
Jai Hind College
01.2017 - 01.2020
Higher Secondary Education - undefined
D.G Ruparel College
01.2015 - 01.2017
Secondary School Certificate - undefined
Swami Vivekanand International School
01.2005 - 01.2015
Skills
MS Word
MS Excel
MS Powerpoint
Adobe Photoshop
Adobe Premiere Pro
Digital Marketing
Google Analytics
Copywriting
Software
MS Excel
MS Power Point
Adobe Photoshop
Adobe Premiere Pro
Timeline
Assistant Manager: Influencer Marketing
Kiro Beauty
06.2023 - Current
Sr. Executive: Influencer Marketing
Fast&Up/Chicnutrix
01.2021 - 06.2023
Marketing Intern
OZiva
09.2020 - 01.2021
Marketing Intern
ABP News
04.2019 - 06.2019
Bachelor - Mass Media
Jai Hind College
01.2017 - 01.2020
Higher Secondary Education - undefined
D.G Ruparel College
01.2015 - 01.2017
Secondary School Certificate - undefined
Swami Vivekanand International School
01.2005 - 01.2015