GAURI NIMBALKAR

Led B2B and B2C marketing strategies and execution for a leading US-based mortgage lender, driving major initiatives across product launches, multi-channel campaigns, and AI innovation support. Held end-to-end accountability for digital marketing, content creation, campaign performance, and cross-functional coordination with offshore and on-site teams.

Key Achievements & Responsibilities:

• Delivered new product launch campaigns including email marketing, paid & organic social media, live streams, and client events, targeting partner businesses and end-users.
• Boosted brand engagement from 1.35M to 2.4M in under a year through campaigns across LinkedIn, Facebook, Instagram, YouTube, and Twitter.
• Conducted prompt testing and feedback for the client's new AI product, enhancing performance.
• Directed content development (500+ videos, 200+ blogs, 1,500+ flyers), increasing brand visibility.
• Coordinated with offshore and on-site teams to ensure timely campaign and event execution.
• Implemented A/B testing across channels to optimize engagement and conversions.
• Managed high-profile live events and stakeholder coordination, ensuring seamless delivery.
• Mentored a 5-member team, improving efficiency by 20% through structured coaching and QC checks.
• Reduced marketing costs by 15% through optimized resource and budget management.
• Maintained 98% accuracy in deliverables and updated SOPs within 48 hours of changes.
• Led ISO 9001 and 27001 audits for the Marketing Team, ensuring seamless operations and compliance.

• Managed classic portfolio database of 1500 customers, delivering tailored banking solutions and maintaining long-term relationships.
• Cross-sold financial products and services, contributing to business growth and enhanced client engagement.
• Assisted with account opening and closure procedures, ensuring regulatory compliance and operational accuracy.
• Handled daily transactions and cash operations with precision, maintaining accurate records and audit readiness.
• Provided personalized financial advice, improving customer satisfaction and retention.
• Identified individual customer needs through proactive engagement and relationship-building.

Conducted customer perception analysis and identified service gaps through complaint data review. Recommended improvements to after-sales support, earning a Best Internship Award nomination (Top 25 out of 700+ students).

• Led market research to identify emerging trends and customer preferences. Additionally conducted Conducted customer perception analysis via surveys (online & offline) to improve acquisition strategies.
• Collaborated with cross-functional teams to identify service gaps, leading to enhanced after-sales support and customer retention strategies.