Gauri Phutane
Hyderabad
Summary
Content Management Specialist with 4 years of experience, skilled in transforming business goals into technical solutions and optimizing content strategies. Experienced in digital content development, accessibility compliance, brand guidelines, and SEO. Strong project management and communication skills, focused on driving innovation and business growth.
Overview
4
4
years of professional experience
Work History
Content Manager
Hogarth Worldwide
Hyderabad
10.2024 - Current
- Managed and optimized content on the Apple platform, ensuring alignment with brand guidelines, improving user engagement, and working collaboratively across teams to develop content strategies that supported company goals and product launches
- Conducted testing of various test cases involving new workflows and actions within the AEM platform
Web Publisher
UBS
Mumbai
04.2023 - 06.2024
- Proposed and contributed to the enhancement of an AEM component, which was successfully implemented on the platform, improving functionality and user experience
- Led revamp of 60 mortgage articles, each in 4 languages
- Implemented new strategies and designs leading to a significant boost in website engagement metrics
- Ensured website accessibility
- Focused on image repository in Digital Asset Management (DAM) using new strategies
- Contributed in a high priority project to revamp Help section of UBS to enhance user experience which lead to significant decrease in customer care calls and 30% increase in website engagement
- Timely managed the high priority request and files management using JIRA
- Managed taxation processes and optimized metadata for better webpages and asset classification & organization
Analyst
KPMG
Gurgaon
04.2024 - 10.2023
- Managed 15 global campaigns, including translation, design launch using AEM 6.5, DAM and Adobe Campaign
- Handled e-mails creation for newsletters in AEM and it's integration with adobe campaign
- Handled communication across different countries teams
- Ensured SEO, accessibility, and quality for all pages
- Independently handled campaign with 43 webpages by collaborating with teams from 32 countries to efficiently use AEM and DAM
- Collaborated with the client to gather requirements for AEM enhancements in the transformation project
Education
PGDM - Marketing Management
NMIMS Global Access School For Continuing Education
01.2023
B.Tech - ENTC
Dr. Babasaheb Ambedkar Technological University
01.2020
Skills
- Adobe Experience Manager (AEM)
- Digital Asset Management (DAM)
- Content Optimization and SEO
- HTML & CSS
- Content structuring and Taxonomy
- Accessibility Compliance (WCAG)
- Adobe Target
- Adobe Campaign
- Adobe Photoshop
- Tableau
- User experience design
- Video & Podcast Management (Podbean, Brightcove)
- Project Management & Cross-functional Collaboration
- Effective communication
- Attention to detail
Awards
- Rising Stars Award, KPMG, 02/01/22
- Spot Award, KPMG, 05/01/22
- Kudos Award, KPMG, 12/01/22
- Star Publisher, UBS, 01/01/24
Languages
Hindi, Marathi
First Language
English
Advanced
C1
Timeline
Content Manager
Hogarth Worldwide
10.2024 - Current
Analyst
KPMG
04.2024 - 10.2023
Web Publisher
UBS
04.2023 - 06.2024
PGDM - Marketing Management
NMIMS Global Access School For Continuing Education
B.Tech - ENTC
Dr. Babasaheb Ambedkar Technological University
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