Gauri Pramod
Mumbai
Summary
I am Gauri Pramod, an accomplished marketing professional specializing in corporate communications and employer branding. I have a strong track record in digital marketing, content creation, and stakeholder engagement, successfully leading high-profile projects and impactful campaigns. My previous roles at Oberoi Group & Trident Hotels, Zee Entertainment, and Thomas Cook have sharpened my ability to drive marketing strategies and collaborate across teams. With a passion for storytelling and innovation, I am dedicated to enhancing brand visibility and engagement.
Overview
10
10
years of professional experience
Work History
Sr. Manager, Corporate Communications & Employer Branding
Dream11 & Dream Sports
06.2021 - Current
- Lead digital marketing and social media strategies to enhance brand visibility.
- Oversee internal and external communications to strengthen stakeholder relationships.
- Custodian of building content and marketing campaigns.
- Manage brand ambassadors and celebrities, coordinating their involvement in marketing campaigns and events.
- Conduct social media listening, media planning, performance marketing, analyze analytics, and strategize on brand positioning.
- Collaborate with stakeholders and agencies to amplify and standardize brand key messaging across all the portfolio companies.
- Develop marketing collaterals, manage the website, handle events, oversee the creation of various communication materials, including press releases, articles, presentations, social media content, advertising, brand conceptulization and standardize communications.
- Interviews with users, employees, and sports celebrities, to effectively promote the brand for our video promotions.
- Dedicated advocate for company culture, employer branding, and committed to fostering a positive, inclusive workplace, where every employee feels valued and empowered to reach their full potential.
- Shaping and promoting a brand's image and reputation, developing and implementing PR strategies, managing crisis communications, and building relationships with media, influencers, and stakeholders.
- Key Projects: Collaborated with Mumbai Indians, Royal Challengers Bangalore (RCB), Kolkata Knight Riders (KKR), and personalities Aamir Khan, Ranbir Kapoor, Rohit Sharma, and Hardik Pandya.
Brand Manager
Zee Entertainment, Sugarbox
01.2020 - 01.2021
- Articulate and communicate our vision and mission
- Coordinate with various departments on brand initiatives
- Lead creative development to inspire the target audience to take action, collaborating closely with our creative agencies
- Measure and report on the performance of all marketing campaigns, assessing ROI and KPIs
- Monitor market trends and conduct research on consumer markets and competitor activities
- Oversee both new and ongoing marketing and advertising activities
- Strategize and implement above-the-line (ATL) and below-the-line (BTL) marketing initiatives
- Develop innovative growth strategies
- Align the organization with the brand’s direction, decisions, and tactics
- Create comprehensive marketing budgets and plans
- Key Projects: Launching Sugarbox Network in Hyderabad & Chennai Metros
Assistant Marketing Manager
Thomas Cook (India) Ltd.
01.2018 - 01.2019
- Developed media plans based on tourism board briefs
- Coordinated with vendors for ad briefings, media blocking, and artwork releases; collaborated with internal digital teams for online asset creation
- Established marketing budgets and engaged with bloggers, media representatives, and agencies
- Created content for online and offline marketing platforms, focusing on cost-saving initiatives and innovative branding strategies
- Managed and executed all activities outlined in media plans
- Ensured timely creation of marketing collateral and promotional materials in collaboration with creative teams
- Developed communication strategies for ATL and BTL activities to enhance brand awareness
- Drafted campaign delivery reports for tourism board partners, including documentation of advertising support
- Conducted media monitoring and maintained P&L sheets
- Cultivated relationships with Trade Relations, Products, E-Business teams, and agencies for timely ad releases
- Key Projects: ATL & BTL campaigns for Dubai Tourism Board, Japanese Tourism Board and Singapore Tourism Board
Comms Supervisor
Oberoi Group & Trident Hotels
01.2018 - 01.2019
- Marketing conceptualisation and communication
- Manage Public Relations and Media Coverage, both online and offline platforms like Newspapers, TV, Social Media Channels & Radio
- Branding and promotional collaterals
- Handling social media across Instagram, Facebook, LinkedIn and Twitter
- Managing Website and the brand presence across Zomato, Easy Diner, TripAdvisor, Expedia, Book My Show and Revinate
- Content Creation, Ideation, External Communication and Content Writing
- Identify, negotiate and manage the relationship with external vendors and agencies for marketing communication needs
- Interacting with journalists, media, bloggers and agencies
- Building media plan and marketing budget
- Organize photoshoots and oversee the direction and editing of audiovisual content
- Key Projects: Managed digital campaigns in collaboration with Bryan Adams, A.R
- Rahman, Katy Perry, and Katrina Kaif
Senior Marketing Executive
Asian Star Co. Ltd
01.2015 - 01.2018
- Branding and marketing the company that manufactures diamond jewellery for brands like Tanishq, Kalyan Jewellers, TBZ, Reliance Jewels, Joyalukkas and also is spread globally
- Conceptualizing ad campaigns, print materials and other promotional collaterals
- Handling National and International events and trade exhibitions
- Coordinating with in-house photo studio team for photo shoots and creative designing
- Developing strategies, Business plans and Business review presentations
- Maintaining the overall brand identity and corporate objective for Annual Reports
- Reconciliation of annual budgets for exhibitions, advertisements and promotional material
- Managing, mentoring and supervising the day to day activities of the team
- Identify, negotiate and manage the relationship with external vendors and agencies for marketing communication needs
- Key Projects: Managed trade shows and exhibitions, including key projects such as IIJS, IIJS Signature, JCK Las Vegas, and Rendezvous Lux
Education
B.M.M - Advertising
R.D. National
01.2015
H.S.C - Arts
Mithibai
01.2012
CBSE -
Rajhans Vidyalaya
01.2010
Skills
- Content Creation
- Marketing & Branding
- Adverting
- Strategic Communication
- Social Media Strategy
- Analytics & Metric
- Employer Branding
- Event planning & Management
- Story telling & Innovation
Freelancing Projects
- Yash Raj Films
- Arijit Singh’s Concerts
- Hardcore’s Concert
- GVK Airports
- PPE KITS
- Autoguru
- Formula Bharat
- Mira Erda
- Navi Mumbai Marathon
- Indus Greenathon
- Standard Chartered Marathon
- Desh Seva Samiti NGO
- Nuance Duty Free Company
- Ice-cream Buggy
Personal Information
Date of Birth: 01/14/94
Extracurricular Activities
Proficient in editing and producing short films. Demonstrated leadership skills as captain of the football and basketball teams. Passionate about music, with achievements in singing and dancing.
Life Philosophy
If you don’t have any shadows, you’re not standing in the light.
Timeline
Sr. Manager, Corporate Communications & Employer Branding
Dream11 & Dream Sports
06.2021 - Current
Brand Manager
Zee Entertainment, Sugarbox
01.2020 - 01.2021
Assistant Marketing Manager
Thomas Cook (India) Ltd.
01.2018 - 01.2019
Comms Supervisor
Oberoi Group & Trident Hotels
01.2018 - 01.2019
Senior Marketing Executive
Asian Star Co. Ltd
01.2015 - 01.2018
B.M.M - Advertising
R.D. National
H.S.C - Arts
Mithibai
CBSE -
Rajhans Vidyalaya
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