Summary
Overview
Work History
Education
Skills
Projects
Timeline
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Gauri Sharma

Summary

Talented copywriter and strategist, having a flair for creating generalized and specialized content. Steadfast individual with experience in achieving tangible results and cross-team collaboration. Hands on with writing engaging, compelling copy for diverse clients. Well versed in managing large scale projects, developing new plans and executing successful content strategies.

Self-motivated to consistently provide first-class results in line with stringent targets and deadlines. Owning a good hand on developing strategies, copies and content for well known products and brands like Perfetti Van Melle, Marico, Magic Moments Vodka, Harvest Gold, ITC Ashirwaad, Colorbar etc.

Overview

4
4
years of professional experience

Work History

Senior Copywriter

Syrup Technologies
05.2023 - Current
  • Wrote advertising copy for diverse products like Magic Moments Vodka, Colorbar, Organic India
  • Curated Amazon's A+ content copies for Colorbar's products
  • Proofread copy to reduce errors and solidify proper tone, diction and syntax to meet project brief
  • Performed in-depth research into topics to give concept notes for social media campaigns
  • Wrote short creative copies for social media channels like instagram, twitter, facebook and linkedIn
  • Handled a team of 5, maintained content calendars and kept track of multiple copies at a time with apps like Trello, Asana for most advantageous outcomes
  • Collaborated with technical experts and other marketing professionals to produce exciting and valuable content.

Copywriter and Strategist

DDB Mudra Group (client Punjab National Bank)
04.2022 - 04.2023
  • Evaluate project requirements and content standards for producing copy in line with the creative structure
  • Maintained integrity of system demands by contributing to estimates, bids and new business plans to gain complete understanding of needs
  • Curate successful content (strategies, creatives, banners, standees) for pan India PB branches
  • Proof-read and edit for tenders and website content
  • Generate influential content for PNB's various meets of PNB with Google , UNICEF and more
  • Mainly worked on creative copies , Created more than 50 approved creatives translating into varied languages for pan India PNB branches
  • Create UGC creatives , wrote jingles for Radio Mirchi and podcasts
  • Implemented test-and-learn approach for social media, documenting results and learnings to improve future strategies
  • Curated content for giveaways, competitions and promotional campaigns to develop brand awareness and boost customer engagement
  • Produced high-quality social content, ensuring alignment with brand voice and messaging
  • Created and implemented monthly editorial calendar based on client social media and marketing goals.

Copywriter

KOMAD Technologies
01.2021 - 12.2021
  • Cultivated and maintained loyal client base with continuous account and relationship management
  • Devised and executed innovative SEO creative copy, maximising brand engagement and reach
  • Recommended changes to website architecture, content and other factors to boost SEO position for target keywords
  • Kept website content and links updated for maximum optimisation and search engine rankings
  • Track and analyse campaign success, share insights and learnings for future projects
  • Identified partnership opportunities with key influencers to raise brand profile and awareness
  • Curate website content for a foreign client, increasing web traffic by 30%
  • Website content and long format articles
  • Handle social media captions, work on website and letter content for Embassies
  • Rigorous research along with brainstorming sessions with team
  • Liaise with clients to discuss project scope, content briefs and brand guidelines
  • Managed third-party platforms to deliver content for wide-reaching digital marketing campaigns
  • Produced detailed performance reports, analysing outcomes to consistently aid future marketing strategy
  • Created video content, infographics and drafted compelling copy to deliver fresh and visual content, increasing traffic and leads.

Content Writer (INTERNSHIP)

Sharks fund
03.2020 - 09.2020
  • Create, analyse long format content for funds
  • Assess client briefs, requirements, purpose and tailor content with style to match
  • Collate consumer data for product preference analysis and campaign optimization
  • Use data to build strategies for targeting specific markets and consumer demographics
  • Design and write content for successful Power Point presentations
  • Performed in-depth research into topics to write clear and accurate copy
  • Developed robust weekly and monthly social schedules, adapting schedules to ensure alignment with brand strategy.

Education

Masters in English -

Delhi University
12.2023

Diploma in Advertising & PR -

IMCI
01.2021

BA (Hons) English -

Delhi University
01.2020

Senior Secondary -

Modern Public School, New Delhi
01.2018

Secondary -

Modern Public School, New Delhi
01.2016

Skills

  • Creative copywriting
  • Content audit and consumer sentiment analysis
  • Infographics
  • Long and short format copies
  • Press releases
  • Proofreading
  • Issue resolution
  • Social Media efficiency

Projects

Harvest Gold 


  • Crafted a compelling on-ground activation proposal for Harvest Gold, focusing on the key message that Harvest Gold fulfills 30% of daily fiber needs, a dietary essential. Presented a range of practical and feasible on-ground campaign concepts to effectively convey this message


Aashirvaad 


  • Developed an innovative on-ground activation plan for ITC Aashirvaad, tailored to engage with the crowd and promote the brand during the grand Jagannath Puri Ratha Yatra in Odisha. Additionally, ensured that the campaign seamlessly integrated the essence of the festival, creating a memorable and authentic brand experience

Timeline

Senior Copywriter

Syrup Technologies
05.2023 - Current

Copywriter and Strategist

DDB Mudra Group (client Punjab National Bank)
04.2022 - 04.2023

Copywriter

KOMAD Technologies
01.2021 - 12.2021

Content Writer (INTERNSHIP)

Sharks fund
03.2020 - 09.2020

Masters in English -

Delhi University

Diploma in Advertising & PR -

IMCI

BA (Hons) English -

Delhi University

Senior Secondary -

Modern Public School, New Delhi

Secondary -

Modern Public School, New Delhi

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Gauri Sharma