GAURI POPALGHAT
Content Creator
Pune
Summary
Goal-oriented Marketing Professional with proven expertise in brand promotion, content strategy, and campaign execution. Skilled in digital communications, stakeholder coordination, and driving engagement through impactful storytelling. Known for leveraging behavioural data and multilingual strategies to expand user reach and brand presence.
Overview
4
4
years of professional experience
6054
6054
years of post-secondary education
1
1
Certification
Work History
App Communications & Content Lead
Mahadhan Agritech Limited
Pune
11.2024 - Current
- Led digital content and communication for Mahadhan’s farmer-centric app.
- Created in-app content including stories, articles, and notifications.
- Managed Google Play Store assets and user engagement.
- Collaborated with tech, product, and design teams on feature content.
- Drafted user flows, T&Cs, and scripts ensuring legal and brand alignment.
- Conducted field visits to farmers and dealers for feedback and improvement.
- Developed multilingual content strategies and oversaw translations.
Senior Marketing Executive
Driptech India Pvt. Ltd.
Pune
04.2023 - 11.2024
- Managed digital presence: website, e-commerce, social media, and YouTube.
- Coordinated cross-functional and vendor teams for marketing execution.
- Led content creation including brochures, literature, and videos.
- Conducted field trials and collaborated with universities and KVKs.
- Planned and analysed digital campaigns and industry events.
- Ensured sales and marketing alignment through strategy reviews.
Branding Executive
Evergreen Micronutrients Pvt. Ltd.
Pune
08.2021 - 04.2023
- Handled website updates, landing pages, and social media channels.
- Developed content and visuals, including packaging and branding assets.
- Collaborated across departments for effective marketing campaigns.
- Guided design process for brand materials and campaign prototypes.
Marketing Executive
Krishi Jagran – DSR Agri Media Pvt. Ltd.
New Delhi
03.2021 - 07.2021
- Promoted brands through digital, print, and social media channels.
- Maintained and monitored ongoing social media engagement.
- Supported digital strategy formulation and media collaborations.
- Built and maintained relationships with media vendors and partners.
Education
MBA - Agriculture
M.P.K.V. Rahuri
B.Sc. - Agriculture
P.D.K.V. Akola
Diploma - Agriculture
P.D.K.V. Akola
Skills
- Brand Positioning & Messaging
- Marketing Campaign Management
- Graphic Design & Visual Content
- Social Media Adverts & Engagement
- Website & E-commerce Management
- Field Research & User Feedback
- Content Calendar & Planning
- Digital B2C Marketing
- Multilingual Content Strategy
- Google Analytics & Performance Tracking
- Event Management & Budgeting
- Behavioural Data & Cohort Analysis
- Cross-functional Team Collaboration
Certification
The Fundamentals of Digital Marketing – Google Digital Unlocked
Timeline
App Communications & Content Lead
Mahadhan Agritech Limited
11.2024 - Current
Senior Marketing Executive
Driptech India Pvt. Ltd.
04.2023 - 11.2024
Branding Executive
Evergreen Micronutrients Pvt. Ltd.
08.2021 - 04.2023
Marketing Executive
Krishi Jagran – DSR Agri Media Pvt. Ltd.
03.2021 - 07.2021
MBA - Agriculture
M.P.K.V. Rahuri
B.Sc. - Agriculture
P.D.K.V. Akola
Diploma - Agriculture
P.D.K.V. Akola
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