Gauri Shankar Bisht
Summary
Results-oriented professional with a background in data management and market research. Possess 5 years of experience in market research, data visualization, data collection, resulting in [100]% data accuracy. Adapt at leveraging analytical insights to drive process enhancements. Skilled communicator and problem-solver, known for exceeding stakeholder expectations. A values-driven leader fostering trust, teamwork, and accountability in the workplace.
Overview
6
6
years of professional experience
Work History
Digital Marketing & Research Senior Associate
Google Operations Center
10.2022 - Current
- Identify new-to-role prospects through vendors and internal research, review and enrich those in line with saleability criteria and send the prospects to sales team.
- Collecting, analyzing and visualization of annual, semi-annual and quarterly financial data of various companies using published reports and tools such as Guru focus, Hoovers, Factiva, LinkedIn, OneSource, CapitalIQ and ZoomInfo.
- Preparation of company profiles, industry reports, cross industry verticals and analyzing the market by checking trends, market estimation and market sizing cross verticals.
- Conduct comprehensive market research to identify trends, opportunities, and potential risks.
- Analyze industry dynamics, market segmentation and disruptive technologies to inform strategic decision-making.
- Working with multiple projects in different industries like Automotive,IT, chemicals, banking, aviation, consumer goods, media & entertainment, retail, technology, etc.
- Create and execute up-sell and cross-selling strategies to help in the expansion of the company.
- End-to-end GTM planning through tight collaboration with the sales and solutions teams.
- Leverage various marketing technologies, such as marketing automation, to increase efficiency and effectiveness.
- Perform qualitative and quantitative data analysis by doing data mining, management and data presentation.
- Managing the team effectively and solving the queries
- Championed best practices in quality assurance, consistently delivering error-free work products that exceeded client expectations.
Senior Research Associate
Unimrkt Research
12.2020 - 09.2022
- Developing and implementing comprehensive digital marketing programs across all digital channels in line with brand plans and business priorities.
- Analyze the available data through questionnaire and survey programming and ensure that tasks are completed within time.
- Experience in quality checks of data collected through various research tools and applying data validation, vertical mapping, industry verticals, pivot table to meet the criteria provided by the client.
- Handling a team of 6 in smooth workflow management, accommodating the project deadlines, etc.
- Handling the team in terms of quality on assigned projects, guiding them on projects to approach in a smarter way.
- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Research Associate - Insights
Cashkaro.com
08.2018 - 10.2020
- Perform extensive primary research to build a detailed understanding of the target market and industry
- Fetching client data from Google, Linked In, etc to find the eligible contacts as per the project requirement
- Conducting telephonic interviews with C-level executives and compiling, interpreting the responses.
Education
MBA - Marketing Management And Research
Jaipuria Institute of Management
Ghaziabad, India 04.2001 -
Skills
SWOT & PESTEL analysis
Secondary Research
Market Analysis
Data Management
Problem Solving
Market Research
Decision-Making
Project Management
Report writing skills
Data Visualization
Toolsdatabases
- Guru focus
- Hoovers
- Factiva
- OneSource
- CapitalIQ
- Excel
- Salesforce
- PowerPoint
- ZoomInfo
Timeline
Digital Marketing & Research Senior Associate
Google Operations Center
10.2022 - Current
Senior Research Associate
Unimrkt Research
12.2020 - 09.2022
Research Associate - Insights
Cashkaro.com
08.2018 - 10.2020
MBA - Marketing Management And Research
Jaipuria Institute of Management
04.2001 -
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