Gautam Borkakati

Activities performed-

• Identifying business opportunities and developing new customers through Networking, referrals, researching and analyzing sales options.
• Handling order inputs, enquiries, preparing quotations and ensuring follow up with clients for order confirmation and collection of payment.
• Analyze & review the market response/ requirements, Identifies product improvements or new products by remaining current on industry trends, market activities and competitors and communicating the same to sales team.
• Exhibiting product at trade shows and attends trade shows to review competitors and customer base
• Managing distribution channel network and coordinate with dealers to provide backend support and supply of materials.
• Managed over 20 stakeholders and Increased their sales by 30 %.

Activities performed-

• Market Insight Analysis of competitor’s product under segment with SWOT analysis and pricing of other competitor products.
• Designed literature in local dialect and prepared required promotional tool in consultation with marketing team at HO.
• Conducted extensive demonstrations, field days followed by Open Meetings in various places.
• Positioning Profex SUPER as ultimate substitute in market amongst target customers .Maintained proper Market Reach, Market Width, Market Depth and Market Share for other products in all across stakeholders.
• Monitoring and regular follow up all across supply chain.
• Implemented Virtual Marketing strategy during ( Covid 19 Pandemic )

Activities performed-

• Formulated Marketing strategies learnt from other competitors and also review APL’S pricing policy.
• Identified in which markets ALP'S share is less than 6% and potential market gap
• Identification of potential business partners through which Crystal can increase its market share. Collected market intelligence for ascertaining credibility of identified business partners.
• Implemented Virtual Marketing strategy during (Covid 19 Pandemic )
• Appointed APL'S appointment of 30 distributors and 7 preferred dealers across state of Assam which contributed to additional business volume of 7 Million for FY 2019-20.

Activities performed-

• Geographically divided entire area in to smaller markets. Collected market information and collected all required market insights from various sources.
• Carried out day-day-day duties accurately and efficiently.
• Provided accurate information about promotions, customer programs and products, helping drive high customer retention.
• Positioning Missile as ultimate substitute in lepidopteron Segment amongst target customers.
• Maintained proper Market Reach, Market Width, Market Depth and Market Share for Missile in all across stakeholders.
• Provided Groups market led information and advisory services registered STG group’s collective purchasing power increased, thereby generated Rs. 5 Million from new products.