Gautam Chargotra

MAP Architecture & Integration - Structuring and connecting the marketing automation platform with other systems for seamless data flow.

Data Model & Field Mapping - Organizing data elements and defining their relationships and mappings between systems.

Instance Setup - Configuring a new marketing automation instance and syncing it with a CRM system.

Lead Scoring & Lifecycle - Defining lead scoring criteria and mapping lead stages throughout the marketing and sales funnel.

Data Management - Migrating, cleaning, and deduplicating data to ensure accuracy and consistency.

Email and Landing Page Design: Developing reusable templates for emails and landing pages to maintain brand consistency.

API Development - Creating APIs to enable data exchange and communication between different systems.

Segmentation & Targeting - Defining criteria for dividing audiences into targeted segments for personalized marketing.

Dynamic Content Creation - Developing personalized content that adapts based on recipient attributes and behaviors.

Velocity Scripting - Utilizing Velocity scripting language to generate dynamic content within the marketing automation platform.

Custom Dashboard Creation - Designing tailored dashboards to visualize and monitor key performance metrics.

Reporting & Analytics - Generating reports, analyzing data, and conducting A/B tests to measure and optimize marketing performance.

Custom Object Development - Creating custom data objects and tracking user activities within the marketing automation platform.

Automated Campaign Management: Setting up trigger-based campaigns and lead-nurturing flows with targeted content.

Training and Certification: Providing guidance and instruction to prepare users for working with, or becoming certified in, Marketo.

Compliance Management - Ensuring marketing practices adhere to data protection and privacy regulations (GDPR, CCPA, CAN-SPAM).

Webhook Integration - Setting up webhooks to enable real-time data synchronization and triggering of external systems.

Tokenization Implementation - Using tokenization to personalize content and URLs in emails and landing pages.

Real-Time Personalization: Implementing RTP to deliver personalized content and experiences across channels in real time.

Program Template Creation - Developing and managing program templates to ensure consistency and efficiency in campaign creation.

Data Governance: Establishing policies and procedures for maintaining data quality, security, and compliance.

Third-Party Integrations - Configuring and managing integrations with various tools and platforms, such as Salesforce, Microsoft Dynamics, Google Analytics, LinkedIn, Facebook, webinar platforms, event management systems, and Zapier.

• Managing Fidelity’s Campaigns through Marketo, sales force, Adobe Analytics
• Working daily managing advanced Marketo core concepts (Smart Campaigns, Programs)
• Integrated many tools with Marketo, some of the tools are as below: Zoom, Aventri, ON24, Certain
• Universal advanced Marketo Forms offering Progressive profiling, UTM parameters, hidden fields and customized Java Scripted to be used across all workspaces
• Built in standard Landing Pages with Social networks
• Making use of web campaigns, segments
• Segmentation basis projects and Client Level
• Snippets for customized footers and different modules on Landing Pages and E-mails
• Across instance global nurturing and scoring at the same time
• Trade show Events with personalized agenda and personalized images
• Webinars/Online Events/ Gated Content Programs Status Management

• Currently working as subject matter expert (Marketo ON24) for MSC Delhi Center and maintaining the center’s readiness on various new projects, consultations, issue trouble shooting
• Develop emails, landing pages, and automated nurture programs in support of demand generation
• Develop the foundation within Marketo, including lifecycle models, lead scoring and processes
• Continuously improve marketing automation processes and drive the Marketo roadmap
• Provide training to Automation officials and representatives
• Communicating with stakeholders to get the trainings/documentations/governance prepared for every pilot scenario
• Test all new services/updates to be launched
• Execution of the Global projects like Event hygiene post taking the download from the client

• Campaign Management, Lead Nurturing, Lead Scoring, setting up Engagement Programs, Reporting, Segmentation, Template designing, Importing Leads into Marketo database, A/B Testing
• Excellent knowledge in creating email templates and layouts using HTML, CSS and media queries
• Onboardings of new projects, communicating with stakeholders along with testing for new functionalities
• Working as SME for platforms (Marketo and ON24) possessing strong trainer, leader and management skills, established various practices to optimize operations and high-quality service deliverability maintaining best client relationship
• Driven tool onboardings across the organization which included trainings, documentations, process creation etc
• Completed Marketo Certification Expert Examination

• Create email marketing campaigns to promote products or services
• Ensure marketing message is conveyed clearly and delivered properly to prospects
• Ensure messages are sent in proper form and template
• Proofread emails for clarity, grammar, and spelling
• Develop a personalization strategy
• Include specific graphics, incentives, and detailed descriptions
• Review messages for brevity
• Send messages to those who have opted in for messages
• Ensure messages are mobile-friendly
• Create database of emails for lead generation
• Follow up on interested respondents
• Purge non-deliverable email addresses and opt-outs
• Include persuasive 'call-to-actions' in advertisements and promotions
• Place orders for products
• Design and write press releases
• Track and analyze direct and interactive marketing campaigns
• Use statistical analysis and reports to create campaigns
• Coordinate and monitor the maintenance, integrity, and security of several databases
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor

• Installing and commissioning of Sites
• RF front-end design
• Frequency coordination
• Analog-to-digital converters, cell site equipment layout, and circuit design