Summary
Overview
Work History
Education
Skills
Websites
Certification
PERSONAL DETAILS
Accomplishments
Timeline
Generic
GAUTAM CHATTERJEE

GAUTAM CHATTERJEE

Gurgaon

Summary

Dynamic, results-driven professional with a proven track record of achieving revenue, profit, and business growth objectives in start-up and rapidly changing environments. Expertise in turnaround management has fostered brand reliability and reputation for organizations such as Aditya Birla Group in India and Bangladesh, while currently contributing to strategic growth initiatives at SHUN SHING GROUP. Skilled communicator bridging the gap between the board of directors and corporate operations, adept at navigating complex market dynamics to capture market share and drive top-line growth. Committed to leveraging human capital through motivation, mentorship, and leadership, translating innovative strategies into actionable solutions that enhance revenue generation and operational efficiency.

Overview

31
31
years of professional experience
1
1
Certification

Work History

National Head Technical services

Shree Cement Ltd
12.2022 - Current
  • A function initiated in the organization.
  • Started with building the team of Techno marketing personnel for brand stabilization, strategy & product rebranding in B2C & B2B. Setting up clear focus on market development and ensuring brand establishment in the fraternity in the pan India level creating EBIDTA impact market wise based on plant location creating a differentiator.
  • Initiated strategic market research on consumer behavior and purchase pattern of consumer segments with price movement and market share analysis creating numeric reach.

Chief Marketing Officer

Seven Circle Bangladesh Limited, Shun Shing Group International Ltd
04.2019 - 10.2022
  • Dealt with a business turnover of 200 Mn USD annually with focus on profitability & revenue generation.
  • Strategize to achieve the expansion in volumes of the Dhaka unit with additional capacity installation & initiate operations of the greenfield project of Chittagong unit with boost up the sales from 3.5 to 6.9 million tons per year for both the Units.
  • Additionally, Formulate Plan, implement, review, and control the entire operational and marketing activities of the existing unit for achievement of Budgeted EBIDTA and Revenue, in line with Cement Business Synergy. Develop plan to successfully run the business in Bangladesh by managing all required resources and ensure the effective utilization of the plant with optimum cost of the operation.
  • Developed and implemented B2B marketing strategy and overall communication plan that produced long-term partners like Dhaka Airport, Sylhet Airport, Cox Bazar Airport accelerating business revenue generation up to 50 MnUSD in all three mega projects of the country. This is apart from annual B2B business of 10 MnUSD annually.
  • Further the major infrastructure works across Bangladesh as done by the Military Engineering Service (MES) successfully could establish the brand as the “Most Preferred”.
  • Role as CMO :
  • Growth driver: Play a leading role in creating and managing a plan to achieve sustainable, profitable growth in Marketing Sales & Distribution.
  • Chief Storyteller: Act both architect and steward of the brand by creating and telling brand stories and inviting customers to participate in the narrative.
  • Innovation Catalyst: Create breakthrough customer offerings and advance marketing by experiencing with new technology, platforms, alternative media, new tools and techniques.
  • Capability Builder: Develop robust marketing capabilities (technology fluency, digital expertise, customer data and insights, data analytics) to help the organization complete in the future.
  • Customer Champion: Align the organization around customers centricity. Utilize data insights and analytics to deliver superior, personalized customer experiences and measurable business results.
  • Strategy B2C:
  • Network expansion, District wise & Thana wise market share has gained by over 15% on an average with National presence of 11% Market Share resulting in capturing the 2nd/3rd position from 6th position and aiming to gain up to 13 % to be the top player in Bangladesh with 45 Mn Tonnes monthly consumption on an average.

Country Head

Emirates Cement Bangladesh Ltd
09.2014 - 03.2019
  • Formulate Strategy for business operation in Bangladesh with clear focus on EBIDTA for 0.6 Million tonnes of existing grinding unit & planning for expansion.
  • Managing a business turnover of 50 Mn USD annually with focus on profitability & revenue generation to touch EBIDTA figures.
  • Handling all production related features from Raw material sourcing, inventory management, statutory requirements etc.
  • Feasibility study & ROI for the 1MTPa grinding unit done in Bangladesh for ABG.

General Manager & Head Technical Services

UltraTech
03.2011 - 07.2014
  • Business development & brand establishment for the new entrant of the brand in a foreign country of Bangladesh.
  • Catering to the network & introduction team of Customer assistance engineers for house builders & projects.
  • Served as SPOC for marketing & production for the existing 0.6 million tonnes per annum clinker grinding company and a separate 10.4 MW power generation company.
  • Govt approvals for the brand in PWD & Military Engg. Services.
  • Customize product for varied usage.

Regional Technical Head

UltraTech, Aditya Birla Group
01.2002 - 02.2011
  • Entrusted with the responsibilities of brand development with focus on network expansion & developing key accounts segment for increasing spread with improved product quality & features.
  • Supervised institutional sales of large construction projects & creating new retail network.
  • Development of tools Technical Services for IHB & major projects.
  • Association with the manufacturing process of grey cement in terms of quality, packaging, and up gradation of the product.
  • Conducted performance study on building materials, product benchmarking for sustainable operations of business.
  • Engaged in formulating strategic business decisions with brand building exercises, market & product development, sales promotion, branding and so on.

Manager – Engineering

Eastern Spinning Mills & Industries Ltd
01.1998 - 12.2001
  • Managed & contributed to the expansion of Vikram Spinners heading the Engineering Department and implemented effective cost savings measures & enhanced efficiency of the Utility systems.

Graduate Engineer Trainee / Asstt. Manager

Raymond Woolens Ltd
07.1994 - 12.1997
  • Handled Raymond’s Calitri Denim Project & Raymond housing project as project Engineer.

Education

MBA -

Global NXT University
01.2013

BE - Civil Engineering

Regional Engineering College
Bhopal, M.P.
01.1993

Skills

  • Effective and accountable in high-profile executive roles: Made a change in the cement business in Bangladesh & in 3 years gained price premium & capacity enhancement (both Dhaka & Chittagong) with product variance Important Government approvals obtained & a part of the infrastructure development of the country
  • Corporate Strategy & Development Specialist: Characterized as a visionary, strategist & tactician Adept in conceptualizing & implementing competitive strategies for streamlining processes and achieving business targets Deft in overseeing management of change in a fast-moving environment effectively
  • Consistent record of delivering results: Built solid track record of successful rollout, management, and turnaround of numerous projects Outstanding success in visualizing & implementing environment transparent, ‘conflicts free’, knowledge sharing and ‘learning’ work environment
  • Consistently deliver Mission-Critical results: Driven by a visceral “hard-wired” need to strategize and to innovate Gifted with the vision, determination, and skills needed for high-level Contingency handling strategies and tactics Have a fair perspective on the Business Environment with understanding of inter-relationships between diverse tasks
  • Respect and Leverage Human Capital: Expertise in building and motivating large teams that well exceed corporate expectations Innovative and results-driven manager focused on achieving exceptional results in highly competitive environments that demand continuous improvement

Certification

  • SAP Consultant Course on ERP Functional from Future Technology March 2006 to March 2007
  • Oracle User of power Business Intelligence dashboard with new dimension in the system for process & Organizational performance.
  • Participated with Cloud data transfer.
  • Life member Indian concrete institute.

PERSONAL DETAILS

English
Hindi
Bengali
Oriya

Accomplishments

  • A keen planner and strategist/ Turned around business, streamlined operations, formulating operational strategy:
  • Restoring profitability, producing higher-than-market revenue gains, winning market share
  • Brand launching with enhancement in production as well as brand stabilizing for Seven Rings Cement new plant at Chittagong
  • Augmenting storage capacity by installing additional stock points. Brand Management.
  • Distinction of handling top-notch assignments; serving as:
  • In-charge for the Marketing activities with planning & implementation of new activities, schemes for the network for growth in sales
  • Regional coordinator for ABG CemTrack, a survey on cement outlets to brand positioning, etc. for ABG cement brand vis-a-vis other brands
  • For Shun Shing Group BD operations intensified the sales capacity with record breaking sales performance and solid bottom line by continuous monthly & YOY growth from FY 19-20, 20-21 & 21-22
  • Strategized the business with focused on Team management, Retail network and association with mega projects.
  • Keenly associated with the expansion plan with new installation of 2 VRMs at Dhaka & Chittagong (400 TPH & 180 TPH) for Shun Shing Group BD operations organizing business strategy, Marketing activities, Sales set up and Distribution. Gazipur Plant 1 – 1.9 million MTPA, Gazipur Plant 2 – 3.5 million MTPA (Total 5.4 million MTPA & Chittagong Plant – 1.5 million MTPA)
  • Elevated the quality of business and achieved new horizon and awarded:
  • The Aditya Birla Group Chairman’s award winner for distinguished achievement of turnaround in Bangladesh business performance in 2013
  • Outstanding Contribution Award for brand positioning & improvement of Equity, for the Cement Business twice for UltraTech Cement (AB Group), East Zone, India consecutively in 2007 & 2008

Timeline

National Head Technical services

Shree Cement Ltd
12.2022 - Current

Chief Marketing Officer

Seven Circle Bangladesh Limited, Shun Shing Group International Ltd
04.2019 - 10.2022

Country Head

Emirates Cement Bangladesh Ltd
09.2014 - 03.2019

General Manager & Head Technical Services

UltraTech
03.2011 - 07.2014

Regional Technical Head

UltraTech, Aditya Birla Group
01.2002 - 02.2011

Manager – Engineering

Eastern Spinning Mills & Industries Ltd
01.1998 - 12.2001

Graduate Engineer Trainee / Asstt. Manager

Raymond Woolens Ltd
07.1994 - 12.1997

BE - Civil Engineering

Regional Engineering College

MBA -

Global NXT University

Similar Profiles

CREATE PROFILE
GAUTAM CHATTERJEE