Gautam Mahtani

Key Responsibilities:

Accountable for creating Brand Strategy from scratch, this includes but not limited to:

• Mission & Vision, Brand Guidelines, Brand Personality, Corporate Identity & Stationery etc
• Leading the pitch rounds of the agencies
• Working in partnership with the BD/Sales team in repurposing and customising presentations for prospective clients
• Ongoing support to the BD / Sales team with collaterals
• Supporting the MD and Director on New Business for Expanding products and services
• Supporting the Tender & Contracts team in making presentations for Pre-Qualification and Tender submissions
• Planning photo and video shoots of completed projects
• Aligning presentations across departments to have the same look and feel

Post finalising the Brand Strategy, created:

• Website
• Corporate presentations
• Corporate Brochure & AV
• Digital & Social Media Strategy
• Marketing & Branding Campaign
• Marketing Collaterals

Key Responsibilities:

• Creating and implementing the vision, mission and direction
• Overseeing the complete operations
• Lead business development and growth
• Making strategic partnerships in key cities to enhance client servicing
• Provide counsel to C-Suite level
• Introducing best practices

Clients: MoveInSync Technology Solution, Blueneem Medical Devices, Epic.One, Firework, Loop Now Technologies, Baetho, Plexus Neuro & Research Centre, Pan-IIT, IIT ACB

Key Responsibilities:

• Managing the entire operations - vendor sourcing, procurement, imports & exports, logistics, warehousing, distribution and customer service

Key Responsibilities:

• Lead the consumer mandate for the TATA Group from South India with a team of 16 in Bangalore
• Primary role is being the Client Strategist on the businesses and identify key communications and businesses challenges and how it can be addressed through Communications Marketing
• Work closely with Digital, Content, Creative, Event divisions within Edelman to provide a holistic solution to the client

Clients: TGBL, Tata Coffee, Titan Industries, Tanishq, Titan Watches, Titan EyePlus, FastTrack, Skinn

• Instrumental in identifying startups / early stage companies as a growth area
• Responsible for developing strong client relationships
• Directing business at the strategic levels
• Building a strong account management team
• Overall responsibility for the day-to-day management of client accounts
• An effective mentor, motivates, and serves as a role model for junior team members

Clients: Cisco, The IET, Teewe (MangoMan Consumer electronics), Broadcast2world, Mobmerry, Nischint Technologies

Key Responsibilities:

• End-to-end responsibility for new business development
• Identifying and Qualifying new markets, segments and companies
• Working with the prospective client in creating a brief and budgets
• Preparing and submitting proposals and signing the contract

Clients: Bachi International, Yuvaraj Power Project Ltd., V&V Ship Lines Pvt. Ltd., Delphi TVS, Blue Hill Investments, DB Corp (Dainik Bhaskar Group), Max Hypermarkets India (Auchan, Spar)

Key Responsibilities:

• Overall accountability of the Bangalore branch
• Strategic counsel to national clients
• Acting India PR Manager for Apple from Dec’08 - June’10 , reporting directly into the Sr. Director Corp. Comm. for EMEIA in UK. Successful transition of the PR responsibility of Apple from Singapore to UK (EMEIA). Instrumental in building relationships with the Top 25 consumer tech journalists / reviewers across India.

Clients: Aurigo, Apple, TNT, Vertebrand, Aditi Technologies, RMZ Corp, Essilor, ONE NorthEast (UK), Helios & Matheson, Henkel, Schwarzkopf, Tourism Queensland, Suzlon, Ohio University, Lalit Ashok, Oakwood, DQE, Consulate General of Israel

This was an entrepreneurial venture, which I co-founded. It was an exciting start-up phase that I was a part of, where I helped develop the corporate identity and marketing strategy for the retail set-up and established our brand VI-GA.

Key Responsibilities:

• Demonstrated strong leadership skills and was chosen by the company’s president to re-start and drive the Bangalore operations in less than 2 years of joining the organization
• In a short span of 18 months, I was successful in converting the Bangalore operations from a support office to a profit centre by winning 2 clients within 6 months and expanding the workforce
• In Mumbai, I was responsible for planning and executing of the PR campaigns for my set of clients

Clients: Sobha Developers, Manipal Education and Medical Group, Thai Airways, IDA Singapore, Raymond, B4U, Avesthagen, Welingkar Institute, HLL / Unilever