Gautam Raheja

• Established clear goals, growth roadmaps and strategic business plans for Eshopbox for end to end e-commerce business in India.
• Facilitated over $ 15 Mn in annual business in 1 year.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Shaped solutions and approaches by leveraging trends in customer marketplaces and e-commerce supply chain.
• Balanced business needs and customer needs to optimize profits and customer satisfaction.
• Implemented data-driven decision-making to optimize business performance and drive growth

MARKETING STRATEGY

• Leading creative, digital, BTL, ATL and PR team for ASICS to set brand objectives and implementation strategy with annual budgets of $3 Mn
• Devising Brand Strategy for rapid growth of brand in India
• Strong experience in Retail and e-commerce marketing
• Setting roadmap for product & brand campaigns and annual media plans in line with brand objective & positioning for ASICS India E-commerce business leading to 200% YoY growth
• Ensuring synergy between Global brand and local market objectives
• Merchandise planning for scalable and long term consumer focused approach

MARKETING LEADERSHIP AND COMMUNICATION

• 360 degree Campaign development – Working on briefs for key products leading to assets production – Packaging, Print Ads, Digital content curation, On ground activation concepts like ASICS Running Club (Joy of Running), OOH innovations and PR launch
• Athlete Campaign and Management- Devised Pace to Glory campaign focused on impact of Fast bowlers on India's success with Jasprit Bumrah and Bhuvneshwar Kumar ahead of 2019 World Cup.
• Introduced Onitsuka Tiger brand in India through influencer led marketing campaigns and various store launch events.
• Drive ASICS brand positioning in India through Brand Ambassador program with Tiger Shroff including recruiting, building and amplifying brand communications for India leading to 15% improvement in Brand Recall in 1 year.

MARKETING STRATEGY

• Manage brand marketing across all touchpoints from inception in India
• Media campaigns- laying down campaign spread, media plan & execution with delivery analysis
• Adaptation of global campaign assets localized to Clarks through creative agency in India
• Media buying in OOH, print & digital domain
• Increased consumer retention by 30% YoY by reactivating dormant consumers through systematic retention campaigns.

E-COMMERCE BUSINESS MANAGEMENT

• Introduced E-commerce platform at Clarks and set up backend infrastructure to sustain business from own website from driving traffic to last mile delivery.
• Responsible for driving Revenue of $3 Mn from www.clarks.in
• Data management through CRM applications to drive long term consumer loyalty.
• Roll-out new platform launch on Hybris- Evolved Ecosystem for E-commerce.
• Product segmentation for SMUs to drive no channel conflict in sales performance

MEDIA PLANNING and PERFORMANCE MARKETING

• Search Engine Marketing – Benchmarking content pillars, SOV, Effective reach & frequency with respect to category, handling budget of in excess of $2 mn
• Campaign planning, evaluation and Integration of Media strategy to deliver visits to website

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Media buying in OOH, print & digital domain – with niche channels, key portals and print media handling budgets in excess of INR 30 mn

• Responsible for delivery of business revenue of $2 Mn for West India Region with Modern Trade accounts.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Improved account management by predicting potential competitive threats and outlining proactive solutions.