Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Gautham Govindaraman

Chennai,MH

Summary

Resilient Digital Strategist with 9-years background in brand building & management on digital platforms. Expertise in brand development, interactive content ,community engagement and team management. Knowledgeable about Google Analytics, Performance Marketing on Meta . Results-oriented professional committed to effectively building loyalty and long-term relationships with clients.

Overview

10
10
years of professional experience

Work History

Founder & Owner

Chennai Memes
01.2014 - Current
  • Built a renowed social media platform withover 2 Million + followers across Social Media
  • Maintain the company’s social media presence across all digital channels
  • Content strategy for Meta platforms
  • Ideate the strategy for the website growth
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs


Social Media Manager

Green Trends
03.2015 - 08.2016
  • Generated, edited, published and shared engaging content on weekly basis
  • Designed and implemented social media strategy to align with brand goals
  • Engaged with followers and responded to queries in a timely manner
  • Oversaw social media accounts’ design (e.g. Facebook timeline cover, profile pictures and Instagram page layout)
  • Prepared monthly reports on social media traffic using different social media tools
  • Stayed up-to-date with current technologies and trends in social media
  • Suggested and implemented new features to develop brand awareness.

Social Media Manager

Rajalakshmi School Of Business
05.2015 - 11.2016
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Increased brand awareness through development and implementation of successful public relations campaigns.
  • Developed marketing content for gaining MBA admissions through promotional materials, and advertisements on social media.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Collaborated with other departments to develop integrated branding and public relations strategies.

Performance Marketer

My Focus Studio
09.2021 - Current
  • Created a strategy to get constant leads for their photography business.
  • Collaborated with marketing teams to develop and execute promotional strategies.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Met multiple deadlines using strong task prioritization skills.
  • Tracked key performance indicators to measure success of campaigns.

Digital Marketing Strategist

Cibo Restaurant
06.2017 - Current
  • Ideated the Logo design, Branding and all print collaterals
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Launched successful digital marketing campaigns that brought more footfalls to the restaurant
  • Created and managed social media campaigns to increase brand engagement.
  • Collaborated with Influencers in promoting the brand strongly on social media

Education

Higher Secondary

SBOA Matriculation & Higher Secondary School
Chennai, India
03.2010

B.E.Computer Science -

Panimalar Engineering College
Chennai, India
04.2014

Skills

  • Digital Marketing
  • Content Creation
  • Performance Marketing
  • Google Analytics
  • Social Media Strategy
  • Brand Building
  • Team Management

Languages

  • Tamil
  • English
  • Hindi


Timeline

Performance Marketer

My Focus Studio
09.2021 - Current

Digital Marketing Strategist

Cibo Restaurant
06.2017 - Current

Social Media Manager

Rajalakshmi School Of Business
05.2015 - 11.2016

Social Media Manager

Green Trends
03.2015 - 08.2016

Founder & Owner

Chennai Memes
01.2014 - Current

Higher Secondary

SBOA Matriculation & Higher Secondary School

B.E.Computer Science -

Panimalar Engineering College

Similar Profiles

CREATE PROFILE
Gautham Govindaraman