C
GAYATHIRI R
Senior Executive
Salem
Summary
- Currently looking for suitable positions with an exciting and expanding company which will enable me to utilize my Functional and Technical skills to the utmost and ensure that my diligence in work is appreciated. ProfessionalSummary Carrying 6 years of experience in Market research, analytics and production Support and in signal processing unit for Nielsen Neuroconsumerscience domain Motivated, team-player with good communication skill and passion for solving business problem using data analytics. Track record of achieving exceptional results in production support and Maintenance. Documentation of solution knowledge and process monitoring techniques for re-use by Support teams Strong analytical and problem-solving abilities
- Strong Communication, collaboration & Interpersonal skills with proficiency in grasping new technical concepts quickly and utilizing them in an effective manner Have ability to take independent responsibilities as well as ability to contribute as productive team member Talented Team Leader experienced and dedicated to enhancing employee satisfaction and business success. Diplomatic and friendly with proven commitment to employee training. Hardworking team player bringing necessary experience and knowledge to tackle any operational demand.
- Team Leader experienced in directing activities of workgroups. Develops strategies, provides training, sets goals and obtains team feedback. Excellent interpersonal and communication skills. Big picture focus with excellence in communicating goals and vision to succeed. Problem solver, networker and consensus builder. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
5
5
Certifications
4
4
Languages
Work History
Team Leader
Dharan Home Constructions
salem
08.2021 - 12.2021
- Built strong relationships with customers through positive attitude and attentive response.
- Mentored and guided employees to foster proper completion of assigned duties.
- Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
- Established open and professional relationships with team members to achieve quick resolutions for various issues.
Business Evelopment Executive
Sam Studio
salem
05.2021 - 07.2021
- Collaborated with sales and marketing departments to support client acquisition.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
- Assessed current service needs and calculated product satisfaction levels to make appropriate product and service adjustments.
- Maintained current knowledge of evolving changes in marketplace.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Business Consultant
Fehu Innovation Consulting
remote
12.2020 - 04.2021
- Evaluated situations and delivered targeted solutions using various tools and resources.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Devised processes to boost long-term business success and increase profit levels.
- Performed as consultant for startup business in areas of marketing, and training to various behavioral healthcare service professionals.
- Generated reports detailing findings and recommendations.
- Gathered, organized and input information into digital database.
Senior Executive-Neuro Engineer
Nielsen India Pvt Ltd
chennai
06.2014 - 09.2020
- Nielsen offers groundbreaking consumer neuroscience solutions in Innovation and Marketing Effectiveness, adding measurement of the subconscious mind to Nielsen’s complete understanding of the consumer
- Nielsen’s custom research can be applied across channels and throughout the creative process to optimize marketing touchpoints and improve brand’s resonance with consumers
- As a Senior Executive in Neuro Engineering department, I have been involving in brain wave signal analysis and have been involved in various signal/image research tools that supports EEG analysis
- In charge of Design, Analysis and Pulling measures for the media Ads of different brands and Customers using Matlab
- Solving and diagnosing video Ad issues based on each client’s particular needs
- Measuring eye tracking and processing EEG signals through different kind of analysis based on Customer needs
- Resolving lab related issues and reroute the issue to various departments based on the cause
- Optimizing the effectiveness of video and digital Advertising, Packaging, In-store elements and muchmore using leading technologies like EEG, Biometrics, Facial Coding, Eye tracking, Self report
- Core member of Neuro-Consumer science’s signal processing team which measures the efficiency of the advertisement by analysing the EEG signal of the target audience.
- Enabled revenue generation by pursuing partnerships, sourcing funding, and capitalizing on market opportunities.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
Technical support
Nielsen India Pvt Ltd
chennai
01.2018 - 10.2018
- MDM (Mobile Device Management), Roles & Responsibilities:
- Communicate with agents and projects based on their requirement
- Coordinate meetings and Provide KT for new Technical support across countries and adjust plans accordingly
- Solve errors of mobile devices used for tracking products in markets
- Track Applications and provide support for MDM of other countries
- Deploy new agents for MDM
- Process:
- An agent running on the device, passively collecting data and periodically uploading to the server
- A backend application that is able to process, aggregate and show information collected from the devices
- Key Analytics OF Neuro & MDM :
- Emotion, Speech &Speaker Recognition - Predicting the specific customer interest by analyzing the emotion and speech information
- EEG –Brainwave Analysis - Predicting the customer purchasing interest and attention level to the stimuli (Advertisement)
- Tracking Mobile utility - Collecting scanned details of all warehouse and markets across the world
- Tracking the mobile devices , mobile utility persons ,analyzing and error solving for the tool
- ACHIEVMENTS:
- Got promoted from a role of Executive to Tech Lead
- Have been study lead for the past three years and delivered the report (efficiency of the advertisement) for more than the 300 studies of different clients
- Received "Simply Excellent Silver" award for the year 2017
- Received lot of appreciations from Clients for timely response and Quality of the work provided to them during health checks and major releases
- Was a SPOC for the WIN(Women in Nielsen) and has organized all the major cultural fest and responsible volunteer for NGID every year
- Participated contest across Inter IT concerns @ SP Infocity (Chennai)
- Configured hardware, devices, and software to set up work stations for employees.
- Provided Tier 1 IT support to non-technical internal users through desk side support services.
- Monitored systems in operation and quickly troubleshot errors.
- Walked individuals through basic troubleshooting tasks.
- Explained technical information in clear terms to promote better understanding for non-technical users.
- Provided basic end-user troubleshooting and desktop support.
- Analyzed issues to identify troubleshooting methods needed for quick remediation.
- Responded to support requests from end-users and patiently walked individuals through basic troubleshooting tasks.
Education
MBA - Finance
Symbiosis International Deemed University
Pune 08.2016 - 08.2020
B.Tech - BioTechnology
Vivekanandha College of Engineering(Affiliated To Anna University
08.2007 - 05.2011
Skills
Client Service
Certification
Operating System : Windows (Advanced Level)
Software
C
Python
SQL
Matlab
Interests
Entreprenuer
Trading
Timeline
Team Leader
Dharan Home Constructions
08.2021 - 12.2021
Business Evelopment Executive
Sam Studio
05.2021 - 07.2021
Business Consultant
Fehu Innovation Consulting
12.2020 - 04.2021
Technical support
Nielsen India Pvt Ltd
01.2018 - 10.2018
MBA - Finance
Symbiosis International Deemed University
08.2016 - 08.2020
Senior Executive-Neuro Engineer
Nielsen India Pvt Ltd
06.2014 - 09.2020
B.Tech - BioTechnology
Vivekanandha College of Engineering(Affiliated To Anna University
08.2007 - 05.2011
Similar Profiles
Saurav ShresthaSaurav Shrestha
Community Activities at Dharan Youth ClubCommunity Activities at Dharan Youth Club
Omar ALsayeghOmar ALsayegh
Tutor at Aramco DharanTutor at Aramco Dharan
GOKUL GOKUL null
Purchase Manager at Dharan Natural Stone ParkPurchase Manager at Dharan Natural Stone Park