Gayathri Baburaj
Thrissur,India
Summary
Results-driven professional with expertise in public relations, influencer networking, and customer relationship management. Demonstrates strong skills in responsive listening, employee advocacy coordination, and understanding consumer behaviour to foster brand growth and loyalty. Proficient in leveraging marketing automation tools and customer relationship management software to optimise campaigns and enhance customer engagement. Adept at aligning marketing strategies with brand objectives to deliver impactful results. Committed to driving innovative solutions that strengthen consumer connections and elevate brand presence.
Overview
2026
2026
years of professional experience
5
5
years of post-secondary education
Work History
Retail sales associate
TJX Europe
Dublin, Ireland
- Assisted in visual merchandising, improving shop floor appeal.
- Operated till systems correctly, ensuring accurate transactions.
- Enhanced customer satisfaction by addressing and resolving complaints efficiently.
- Conducted inventory checks to ensure stock accuracy.
- Advised customers on product selection based on their needs.
Social media marketing assistant
Experto Lab Private Limited
Delhi, India
10.2024 - Current
- Boosted brand visibility by creating and implementing effective social media strategies.
- Managed daily post scheduling across all platforms ensuring consistent brand messaging.
- Used analytical tools for comprehensive social media reporting, aiding strategic decisions.
- Participated in brainstorming sessions resulting in innovative marketing ideas.
- Coordinated with influencers for partnerships leading to increased follower base.
- Responded promptly to customer inquiries on social media, enhancing customer service reputation.
- Monitored analytics, identifying trends to optimise future marketing efforts.
Education
Bachelor of Business Administration - Finance
University of Calicut
India 06.2019 - 03.2022
Master of Science - International Business
National college of Ireland
Dublin 01.2023 - 11.2024
Skills
- Public relations savvy
- Responsive listening
- Employee advocacy coordination
- Influencer networking
- Marketing insightfulness
- Brand understanding
- Customer relationship management
- Customer relationship management software
- Marketing automation tools
- Understanding consumer behaviour
Languages
English
Fluent
Timeline
Social media marketing assistant
Experto Lab Private Limited
10.2024 - Current
Master of Science - International Business
National college of Ireland
01.2023 - 11.2024
Bachelor of Business Administration - Finance
University of Calicut
06.2019 - 03.2022
Retail sales associate
TJX Europe
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