Tech Savvier, Social media Trends, Reading & Art
GAYATHRI V
Digital Marketing
Summary
An accomplished Engineer to work in an organization where culture of freedom and working for initiatives is ensured, facilitating my contribution through thoughts and action to the company's vision and thus achieve self development by playing a significant role in building the organization Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns in Education & Hospital Industry. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
5
5
years of professional experience
2
2
Certification
3
3
Language
Work History
Marketing Executive
Apollo BGS Hospitals, Mysore
08.2023 - 09.2023
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed and implemented targeted digital strategy to improve business performance.
- Established targets for social media platforms to reflect business objectives.
- Engaged, informed and supported staff on media and marketing outcomes.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Launched marketing activities for new product lines and market penetration.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed innovative and targeted collateral to support overall branding objectives.
- Planned and executed events and marketing programs to increase qualified leads.
Technichal Staff
National Institute Of Engineering
08.2018 - 08.2023
- Designed & maintained Website & Digital Marketing of Institution
- Handled Social Media channels with optimizing content and updates.
- Experience in FB ads and Google ads for admissions purpose and other events organized from institution
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Conducted market research to identify new opportunities and target markets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Database maintenance and update
Education
Bachelor's in Engineering - Computer Science And Engineering
Sri Jayachamarajendra College of Engineering
Mysore 04.2001 -
Skills
Communication Skillundefined
Certification
Undergone four months Digital Marketing course Training in OMIT, Mysore
Code
NST001
Academic Credentials
- B.E. Shri Jayachamarajendra College of Engineering, Mysore (Evening College), VTU (2014)
- Diploma in Computer Science, JSS Polytechnic for Women, Mysore (Year)
- SSLC, Government Girls Junior School, Tiptur (Year)
Citizenship
India
Projects
Design & Implementation of Team Support System, Team Support System is a valuable addition to the system administrator’s toolbox. It adds a degree of clarity to the help desk enabling support personnel to understand precisely the nature of a problem. Taken to the next level where a support request is from an employee in a physical location that is either inconvenient or out of the area. A security policy that is well constructed will result in a set of parameters that delineate for the IT staff under what conditions this tool will be used. Doing so will help to maintain a clear channel of communication between the IT staff and the users they support, Analysing user requirements, Writing and debugging code, Gained Valuable technical experience and developed the application, Responsible for taking backup for each day activities, Creating test programs according to specification, Involved in and contributing to automated test environments, Testing the website for functionality in different browsers and at different resolutions
Interests
Timeline
Marketing Executive
Apollo BGS Hospitals, Mysore
08.2023 - 09.2023
Technichal Staff
National Institute Of Engineering
08.2018 - 08.2023
Bachelor's in Engineering - Computer Science And Engineering
Sri Jayachamarajendra College of Engineering
04.2001 -
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