Gayathri Meenakshi Sundaram

• Established in 2014, Smartika Home Essentials is a home run business started for the sole reason of reviving traditional food and cooking supplements by founder Gayathri Sundar. Smartika’s core value revolves around enhancing the quality of our lives through healthy food practise. As the Tamil axiom “Unave Marundhu” goes, Smartika envisions a healthier future, and a guilt-free eating for everyone, at all times.In 2023 we have been honoured by Tamilnadu CM M.K. Stalin and received grant of 10 Lakhs for the remarkable journey as Women Entrepreneur.
  Smartika is a Brand built on Tradition & Trust! It is the relentless pursuit of every member of Smartika team to continuously research, validate and curate fine products. One such Promising and unique product introduced by our Grandma is Mango Zing that has reached Lakhs of people.

OUR PRODUCTS
1. Cold Pressed Cooking Oils
2. Home Made Herb infused Ricemix Podis
3. 6 Regional Speciality Masalas
4. Traditional Seasoning - Vengaya Vadagam. Health Mix - Millet based
6. Herbal Beauty Products
7. Mango Fruit Bars

About MANGOZING
MangoZing is a sweet, spicy, and tangy mango fruit bar, prepared 100% naturally without adding any preservatives, additives, or artificial flavors. Its is an Award winning Product of 2022 - "HoReCa Sustainable Food product of 2022". Our Grandmas recipe has a very good shelf life of 18 months in room temperature. We took a step ahead to take our Mangozing to the global market and reach people all over the world to relish our Grandma's recipe. Started in 2021 as a small factory setup in Salem, Tamil Nadu, we were successfully able to take our product to the retail segment—both modern and general trade. With the C&F model, we took our product, MangoZing, pan-India, which paved the way for international shipments as well.
We have sent our Fruit Bars to Bahrain, Qatar, Dubai, the UK, Papua New Guinea, Singapore, and Seychelles.

• Recruited, hired and trained staff members to ensure that operational goals were met.
• Negotiated contracts with vendors and suppliers for optimal pricing structure.
• Created and managed the company's financial budgeting, forecasting, and reporting systems.
• Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
• Developed and implemented a comprehensive business plan to launch the company.
• Developed strategic initiatives to increase market share and revenue growth.
• Established policies and procedures for efficient workflow management.
• Managed day-to-day activities across multiple departments within the organization.
• Monitored performance metrics to ensure quality standards were maintained.
• Analyzed consumer trends data to inform product offerings and services.
• Led cross-functional teams in developing innovative solutions for customers needs.
• Evaluated new technologies for potential application in the organization's processes.
• Collaborated with internal teams on projects related to digital transformation efforts.
• Organized events such as webinars, conferences, trade shows or other promotional activities.
• Maintained up-to-date knowledge of relevant laws, regulations, best practices and industry developments.
• Implemented process changes aimed at increasing efficiency while reducing costs.
• Responded promptly to customer inquiries or complaints regarding products or services.
• Provided leadership support during times of organizational change or uncertainty.
• Conferred with staff, board members and officials to coordinate activities, resolve problems and discuss issues.
• Negotiated and closed deals with suppliers, clients, and other key stakeholders to optimize operational efficiency.
• Coordinated with product development teams to ensure timely delivery of high-quality products.
• Implemented scalable processes and systems to support business operations and facilitate efficient growth.
• Managed company finances, including budgeting, forecasting, and financial reporting to stakeholders.
• Actively participated in industry events, conferences, and networking opportunities to enhance brand visibility and business growth.
• Oversaw the development and maintenance of the company website and e-commerce platforms.
• Developed and implemented strategic business plans to guide the startup from conception to operational success.