Summary
Overview
Work History
Education
Skills
I enjoy
Languages
Timeline
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Gayathri Ramesh

Hyderabad

Summary

Product Marketing Specialist with 3+ years of experience in B2B SaaS & HRTech domains, including experience working on fintech-adjacent modules. Proven success in crafting GTM strategies, customer-centric narratives, and driving adoption for new product features. Passionate about building positioning frameworks, user personas, and messaging strategies that connect product capabilities with customer needs.

Overview

3
3
years of professional experience

Work History

Digital Marketing Specialist

Darwinbox
12.2024 - Current
  • Owned full-funnel performance marketing across global platforms (Meta, LinkedIn, Google, Recotap-ABM) to drive MQL generation for Darwinbox's HCM suite
  • Partnered with content, product, and events teams to execute integrated GTM campaigns — promoting ebooks, demos, and webinars across USA, SEA, India, and MENA
  • Developed and executed high-intent demo campaigns targeting enterprise HR personas; optimized messaging and targeting to increase lead quality
  • Instrumental in driving adoption campaigns by promoting product education content and gated downloads with embedded product tour CTAs
  • Managed and optimised a $1M annual marketing budget, including media planning, channel analysis, and cost-per-opportunity evaluations
  • Conducted deep funnel analysis and attribution reporting to optimise campaign strategies and product-market messaging

Senior Specialist - Growth & Client Success

Social Beat
12.2023 - 11.2024
  • Brands: Arttdinox by Jindal Steel, Manforce condoms & EPIC condoms by Mankind Pharma, Sukoon Health
  • Premium Marketing Strategies to position products in premium segments
  • Performance Marketing with data-driven campaigns across digital channels; Paid Media Budget Allocation & spends management

Manager - Marketing & Client Success - CSO Office

Advantage Club
05.2022 - 11.2023
  • Led GTM strategy for multiple product and feature launches, crafting messaging and activation campaigns that contributed to high adoption and revenue
  • Drove early product adoption across top clients like Accenture, Tech Mahindra, Swiggy, and AM/NS India through personalised onboarding and engagement flows
  • Collaborated cross-functionally with Product, Sales, and Customer Success to develop high-impact collaterals, pitch decks, and marketplace assets
  • Developed deep subject matter expertise across verticals; translated insights into case studies and positioning recommendations
  • Spearheaded event-led GTM campaigns, including the annual Exceptional Women Awards featuring over 100 HR leaders to strengthen product affinity and thought leadership
  • Managed multi-channel marcom strategies (social, email, push notifs) to support acquisition, cross-sell, and retention across a user base of 4M+
  • Generated crores in revenue (INR) through marketplace promotions, client renewal campaigns, and product-centric upselling initiatives

Education

MBA - Marketing Management

BIMM, Sri Balaji University
Pune, India
04-2022

BBA - Marketing

Villa Marie DCW, Osmania University
Hyderabad, India
04-2020

Skills

  • Product Adoption Campaigns
  • Competitive Research & Benchmarking
  • HubSpot
  • Google Analytics
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • Recotap (ABM)
  • Full-funnel Campaign Management
  • Budget & Media Planning
  • Hotjar, MS Clarity
  • Notion
  • Tableau & PowerBI
  • Canva, Figma (basic)
  • Mailchimp, Sendy
  • Campaign Analytics & Optimisation
  • Go-to-Market Strategy
  • Product Messaging & Positioning
  • Customer & Market Insights
  • Cross-functional Collaboration
  • Buyer Persona Development
  • Strategic Communication
  • Marketing Collateral Creation
  • Stakeholder & Client Management
  • Content Strategy (Email, Paid, Organic)

I enjoy

  • Horseriding
  • Strength Training
  • Galleries & Museums

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Telugu
Bilingual or Proficient (C2)
Korean
Beginner (A1)
French
Beginner (A1)

Timeline

Digital Marketing Specialist

Darwinbox
12.2024 - Current

Senior Specialist - Growth & Client Success

Social Beat
12.2023 - 11.2024

Manager - Marketing & Client Success - CSO Office

Advantage Club
05.2022 - 11.2023

MBA - Marketing Management

BIMM, Sri Balaji University

BBA - Marketing

Villa Marie DCW, Osmania University

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Gayathri Ramesh