Gayatri Banginwar
Pune
Summary
Highly motivated and results-driven Digital Marketing Expert with 4 years of experience in planning, executing, and managing successful digital marketing campaigns. Proven ability to develop and implement effective strategies across various channels, including social media, SEO/SEM, and email marketing. Skilled in creating engaging content, analyzing performance metrics, and optimizing user experience. Seeking a challenging role to leverage expertise and contribute to the growth of a dynamic organization.
Overview
6
6
years of professional experience
Work History
Digital Marketing Executive
Seimitsu Factory Automation Pvt Ltd
Pune
05.2024 - Current
- Formulated and executed robust digital marketing strategies, aligned with organizational goals, to drive growth and achieve business objectives.
- Managed and optimized multi-platform social media pages, resulting in increased engagement and follower growth.
- Conducted thorough keyword research and applied SEO/SEM techniques to enhance website visibility and boost organic traffic.
- Developed and curated high-quality content, including blog posts, articles, and visuals, to effectively engage and attract the target audience.
- Monitored website analytics and social media metrics to evaluate campaign performance and identify opportunities for optimization.
- Collaborated with cross-functional teams to maintain consistent brand messaging and ensure a seamless user experience.
- Kept abreast of emerging digital marketing trends and best practices to continuously refine and enhance marketing strategies.
Digital Marketing Executive
Ergobite Tech Solutions
Pune
06.2022 - 03.2024
- Developed and executed comprehensive digital marketing strategies aligned with business objectives.
- Managed and optimized company social media pages and campaigns across multiple platforms, increasing engagement and follower base.
- Conducted comprehensive competitor analysis to identify market trends, benchmark performance, and uncover strategic opportunities for improvement.
- Conducted keyword research and implemented SEO (On Page & Off Page) & SEM strategies to improve website visibility and organic traffic.
- Created and curated high-quality content, including blog posts, social media posts, articles, and visuals, to attract and engage target audience.
- Analyzed website analytics and social media metrics to track campaign performance and identify areas for optimization.
- Collaborated with cross-functional teams to ensure consistent brand messaging and seamless user experience.
- Developed and executed conditional email campaigns based on customer interactions using tools like Mailchimp and Zoho.
- Stayed up-to-date with the latest digital marketing trends, algorithms and best practices
SEO Executive
Web Link Services Pvt Ltd
Pune
04.2021 - 10.2021
- Conducted keyword research and implemented on-page optimization strategies to boost website visibility and click-through rates.
- Executed off-page SEO activities, including directory submissions, backlink building, and social bookmarking.
- Developed SEO content tailored to clients in diverse industries, particularly manufacturing and medical.
- Tracked keyword rankings and user behaviour to gain valuable insights for ongoing campaign enhancements.
Digital Marketing Executive
Citylink Technology Solutions Pvt Ltd
Pune
04.2019 - 05.2020
- Enhanced on-page SEO performance, leading to a significant improvement in ranking, website traffic, and page speed.
- Created marketing reports using Google Analytics and Google Sheets.
- Developed and executed conditional email campaigns based on customer interactions using tools like Mailchimp and Sendinblue.
- Managed and optimized social media pages, LinkedIn & Meta campaigns and Google AdWords campaigns, monitoring key performance indicators.
- Created compelling content for social media posts, campaigns, and website services, fostering engagement and driving traffic.
- Collaborated with cross-functional teams like graphic designers to produce innovative content and graphics for websites and social media platforms.
Digital Marketing Executive
Ad2brand Media Pvt Ltd
Pune
04.2018 - 10.2018
- Improved on-page SEO performance, leading to higher search engine rankings and increased website traffic.
- Developed marketing reports using Google Analytics and Google Search Console.
- Created and executed email campaigns for branding and lead generation.
- Executed off-page optimization strategies, including backlinking, social bookmarking, and guest posting, to enhance brand visibility and domain authority.
- Managed social media pages and campaigns, including Meta and Google Ads, with a focus on tracking and reporting key metrics, such as traffic, conversions, and click-through rates.
- Created compelling content for social media and website services, collaborating with design teams to produce visually appealing graphics.
- Designed and developed dynamic websites using WordPress, leveraging its features to create customized, user-friendly sites that align with client requirements and enhance overall functionality.
Education
MBA/PGDM - Marketing
Savitribai Phule Pune University
01.2018
B.Sc - Computers
Sant Gadge Baba Amravti University
01.2015
Skills
- Digital Marketing Strategy: SEO/SEM, social media management, content optimization, email marketing
- Performance Analysis: Google Analytics, SEO tools, data-driven insights, KPI measurement
- Content Creation: Developing engaging content, managing social media calendars
- Project Management: Campaign execution, budget management, cross-functional team collaboration
- Technical Proficiency: Google Search Console, Mailchimp, Sendinblue, SEMrush, Meta Campaign Management, SEOptimizer, Ahref
- Graphic designing: Canva, Poster My Wall
Courses Certifications
- Advanced Digital Marketing Course
- Graphic Designing - Basic Photoshop
Languages
- English
- Marathi
- Hindi
Timeline
Digital Marketing Executive
Seimitsu Factory Automation Pvt Ltd
05.2024 - Current
Digital Marketing Executive
Ergobite Tech Solutions
06.2022 - 03.2024
SEO Executive
Web Link Services Pvt Ltd
04.2021 - 10.2021
Digital Marketing Executive
Citylink Technology Solutions Pvt Ltd
04.2019 - 05.2020
Digital Marketing Executive
Ad2brand Media Pvt Ltd
04.2018 - 10.2018
MBA/PGDM - Marketing
Savitribai Phule Pune University
B.Sc - Computers
Sant Gadge Baba Amravti University
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