Gayatri Kilachand

• Created and executed innovative campaigns that highlight the brand’s mission to revive ancient embroidery techniques such as Marodi on modern fabrics bringing back forgotten art.
• Conducted in-depth analysis to understand consumer preferences and local trends, ensuring relevance to the brand’s cultural heritage.
• Worked closely with skilled artisans to preserve and showcase traditional craftsmanship through contemporary designs & education targetting the youth.
• Monitored and analyzed sales data to assess the effectiveness of marketing efforts, leading to a measurable increase in both online and offline sales.
• Fostered collaborations with local influencers, celebrities, stylists and prominent society personalities to enhance brand visibility and connect with audiences passionate about luxury heritage and craftsmanship.

Estée Lauder

• Spearheaded the launch of The Advanced Night Repair Serum with India's first immersive activation at a premier mall, achieving a 3% increase in brand awareness (2x industry average).
• Revitalized post-COVID sales through regular influencer-driven in-store events, substantially boosting brand awareness and B&M market share.
• Orchestrated the 'Let Your Light Shine' Diwali campaign with a high-profile experiential dinner, collaborating with 40+ top-tier influencers.

The Ordinary

• Successfully launched The Ordinary on Nykaa, achieving a groundbreaking 120% of annual sales target and securing a top 3 position in the skincare category with 16% YOY growth.
• Strategically managed a $20M+ marketing budget across PR and media, driving revenue and optimizing resource allocation.
• Developed competitive insights and frameworks to ensure target achievement across all departments.
• Acted as the primary point of contact, enhancing communication and collaboration among global teams in Paris and Toronto.
• Designed the brand's inaugural on-ground sales activation with Nykaa, integrating PR, marketing, and visual merchandising to boost direct revenue rate by 5% and achieve a striking 12 ROAS (3x industry benchmark).
• Analyzed competition to double brand presence in B&M stores within a year

• Created numerous award-winning marketing plans & devised strategic communication approaches for well-renowned global brands across digital platforms such as Instagram, Facebook, Whatsapp, YouTube, Twitter, Pinterest & E-commerce
• Learned & managed brand transformation from offline to online marketing presence in a short period of time as a result of the COVID-19 pandemic

Maybelline New York

• Planned & executed successful campaigns including NYFW X Maybelline New York & collaboration with painter, Ashley Longshore, for a limited-edition product line

Netflix India

• Successfully performed ideation, conceptualisation & script writing for leading video properties on YouTube such as Behensplaining, enabling an increase in views per episode to approximately 500k

HBO & Warner Brothers Production

• Planned, designed & executed digital plans to tackle the challenge of maintaining relevance of a television channel during the OTT era with the use of interactive content, resulting in contract renewal with Foxymoron

Kellogg's & Pringles, India

• Led the creative team to transition from an offline to online focus via moment marketing & innovative content ideas, leading to a 300% increase in sales within the first 3 months of COVID-19 pandemic
• Devised & executed Indian Premier League (IPL) 2020 campaign during the pandemic, using technology as key moment marketing tool, enabling approximately 2 million impressions as a direct result of the campaign

• Observed market trends & implemented leading brand strategies to create my own contemporary women's wear label from scratch
• Attended approximately 30 trade & road shows across the globe to promote label understanding across various markets, & successfully displayed the clothes in multi-designer & online stores
• Ensured maximum profit targets were achieved, margins maintained & expenses controlled, while effectively recruiting & developing sales team
• Generated sales, tracked inventory and analysed price trends as well as product popularity
• Strengthened relationships with popular celebrity stylists & influencers through consistent personal correspondence, leading to top celebrities being dressed in the brand
• Fostered deep relationships with clients, establishing customer loyalty
• Developed brand image by conceptualizing, executing & coordinating collection shoots
• Performed detail trend research & sourcing for brand to ensure the right fabric prints to elevate designs

• Collaborated with celebrity judges & ensured smooth run while pitching beauty products & inventory management