Gayatri Nair
Digital Marketer
Summary
Digital strategist with a 5-year background in developing and executing marketing initiatives and social media marketing evaluation. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives to increase leads.
Overview
7
7
years of professional experience
Work History
Marketing Lead
Zvolv -
03.2023 - Current
- Zvolv: A low-code hyperautomation platform enabling intelligent process automation solutions across industries. Optimized conversion rates by designing user-friendly landing pages for paid advertising campaigns. Website revamp also included Generative AI introduction to the platform.
- Managed company LinkedIn account by curating relevant content and engaging with followers by highlighting use cases. Increased page followers by 1,000+ each quarter and grew post impressions by 3X.
- Conducted comprehensive competitor analysis and created collateral to support Solution Accelerators used for outbound marketing activities and sales enablement.
- Analyzed web analytics data to identify opportunities for improving website performance and user experience to increase inbound leads.
- Wrote and distributed press releases to increase brand visibility.
- Identified relevant industry events to attend to generate leads. Also led planning and execution for the company’s annual CXO Meet for two years.
Digital Marketing Analyst
Anuvaa Digital Marketing Agency
06.2022 - 03.2023
- Increased customer acquisition and ROI by 4 X through continuous optimization, A/B testing with Meta ads, bid strategies, audience targeting and placements.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords with the help of Google Analytics and Google Search Console.
Digital Marketing Specialist
Dropshipping and E-commerce
12.2021 - 02.2022
- Launched an e-commerce website, integrated them into marketplaces, and established a dropshipping model for organic sales growth.
- Built websites using SEO best practices (keyword research, competitor analysis) to achieve page 1 Google rankings.
- Increased website traffic by 72% through social media integration.
- Created comprehensive marketing strategies to build brand awareness, social media reach, and customer acquisition/retention.
Social Media Executive
Curly Tales, Fork Media Group
12.2020 - 11.2021
- Curly Tales, a travel and lifestyle content platform with over 1 million followers, under Fork Media, a leading digital media company. Tasked with the analysis of social media data for four channels and making recommendations to better performance and develop strategies across different platforms based on analytics.
- Used Facebook Pixel, Creator Studio to track consumer engagement and draw conclusions about user traffic.
- Prepared detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Handled social media accounts of one channel, with over 450 thousand followers and increased inbound traffic by 22% and engagement by 30% by creating must-follow feeds.
Digital Marketing Executive
Anuvaa Digital Agency
05.2019 - 08.2019
- Experience included working on projects involving content creation using keywords to help improve SEO, improving engagement using platforms such as Reddit and Quora and tasks using WordPress.
- Conducted trials and tests using Google Ads to improve brand awareness, lead generation and paid acquisition.
- Helped clients develop website portals and social media pages to promote businesses.
- Drove email marketing campaigns with the help of A/B testing to identify effective methods to support key business initiatives across customer acquisition, new business development and customer experience.
Ecommerce Merchandiser
Azafashions
01.2018 - 04.2019
- An e-commerce platform specializing in multi-designer fashion, with a strong international presence, particularly in the USA, where it generates over 60% of its sales. Work included planning merchandise procurement based on sales history and liaison with the warehouse and digital marketing team.
- Worked in tandem with different departments such as the digital marketing team to create country-specific email marketing campaigns in line with current trends.
- Analyzed data to understand customer journey, identified areas that led to improved conversions and leads.
Intern
Merchandiser, House of Anita Dongre
07.2017 - 10.2017
- Interned at ‘House of Anita Dongre' for three months with the merchandising department for their signature brand ‘AND'. Role included data collation and analysis of customer feedback (VOC) ‘Sell Throughs', ‘Dispatches' and ‘Style Wise Performance' of every style (AW'17).
Education
MSc - Marketing And Retail Innovation (Hons) 2.1
UCD Michael Smurfit Graduate Business School
Dublin, Ireland 08.2019 - 2020.09
Post Graduate Program - Fashion Business Management
ISDI Parsons
Mumbai 01.2016 - 2017.01
Global Immersion Program -
UAL
London 06.2017 - 2017.06
Bachelor's Degree - Management Studies
SIES College
Mumbai 06.2013 - 2016.05
Summer School -
National University of Singapore
Singapore 07.2014 - 2014.07
Skills
MS Office
Canva
Meta Business Suite
Google Analytics
Keyword optimization
Google Ads
Email Marketing
Timeline
Marketing Lead
Zvolv -
03.2023 - Current
Digital Marketing Analyst
Anuvaa Digital Marketing Agency
06.2022 - 03.2023
Digital Marketing Specialist
Dropshipping and E-commerce
12.2021 - 02.2022
Social Media Executive
Curly Tales, Fork Media Group
12.2020 - 11.2021
MSc - Marketing And Retail Innovation (Hons) 2.1
UCD Michael Smurfit Graduate Business School
08.2019 - 2020.09
Digital Marketing Executive
Anuvaa Digital Agency
05.2019 - 08.2019
Ecommerce Merchandiser
Azafashions
01.2018 - 04.2019
Intern
Merchandiser, House of Anita Dongre
07.2017 - 10.2017
Global Immersion Program -
UAL
06.2017 - 2017.06
Post Graduate Program - Fashion Business Management
ISDI Parsons
01.2016 - 2017.01
Summer School -
National University of Singapore
07.2014 - 2014.07
Bachelor's Degree - Management Studies
SIES College
06.2013 - 2016.05
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