Summary
Overview
Work History
Education
Skills
Timeline
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GAYATRI PARANJAPE

Pune

Summary

Experienced sales professional with 7 years of success in acquiring new customers, managing revenue streams, and nurturing account relationships. Proactively monitors competitors and market conditions for adaptability in fast-paced environments. Skilled in persuasive negotiation, program management, and specializing in SaaS-based digital onboarding for diverse Enterprise clients across industries including Fintech, Insurance, E-commerce, Banks, Gaming, BNPL/P2P Lending, and Background Verification. Proficient in product research and bridging the gap between technical teams and customer needs.

Overview

12
12
years of professional experience

Work History

Associate Director of Sales

Signzy
06.2024 - Current
  • Closed involved in new product GTM with RBI for unassisted video KYC journey - Worked with IDFC bank and Bajaj Finserv Ltd for this project
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity. Achieved 4Cr revenue number in Fy 2023 - 24
  • Managed accounts like - Bajaj Finserv and group, IDFC bank, ICICI securities, Poonawala fincorp
  • Handled end to end sales cycle - Sourcing leads, Product demonstration, Legal work, Integrations to delivery
  • Established pricing strategies to maintain competitive pricing and maximize profits.
  • Collaborated with upper management to implement continuous improvements in existing product.

Product Sales Manager

Signzy
05.2021 - 10.2022
  • Increased market penetration for the BFSI Sector.
  • Closely worked with the product team for new vendors and onboarding them. Handled negotiations for vendor and onboarded backup vendors with best CP
  • On boarded new 50+ clients with 10 to15 lac MRR
  • Achieved target of 20 lacs MRR. Catered business of 10 Lac by one time bulk transaction.
  • Closed big logos like Mhada, Coin Switch Kuber, Future Group Among Others
  • Generated outbound leads with reference and tools like lusha, hunter, sales navigator
  • Was part of interview panel and first level screening of candidates
  • Prepared dedicated decks and loom video for easy demonstrations and walk through of Signzy API suites
  • Launching marketing campaigns for new products/ features and helping team in brand building activities
  • Conducted internal training and product walk through

Business Development Manager

Zoop.one
03.2019 - 04.2021
  • Single-handedly managed end-to-end sales process of company
  • Illustrated product demonstration by understanding client's use case, their existing user journey, then suggested digital customer onboarding which helps them to reduce TAT and
  • Prepared SOP (Standard Operating Procedure) for availing services
  • Brought recurring business to company of ~1Cr on a monthly basis (Including both domestic & International Market)
  • Closed new customers on prepaid deals of ~60Lacs on a quarterly basis
  • Handled complete end-to-end pre-sales and post-sales activities
  • Successfully closed reputed logos like Go digit Insurance, Royal Sundaram, Porter, Make my Trip, Mas Finance, AU Bank among others
  • Prepared blogs for website & Quora and business documentations as part of pre sales.
  • Introduced new CRM tools and helped in the setting up the automation
  • Build user dashboard's technical requirement documentation along with technical team

Business Development Associate

Recruit CRM
12.2017 - 03.2019
  • Largest deal won was of 5400€ - Middle East
  • Facilitating crucial strategic decision making which impacts incremental revenue and growth
  • Enhancing client engagement and client interaction and responsible for bringing in potential sales to business
  • Initiated series of marketing campaigns including email, digital, social media analysis, Crafted concept, and content for direct mail campaigns and blogs
  • Generating new leads, maintaining relations with existing clients and customer success
  • The major platform used is Linkedin, Apollo, clear bit, and Quora
  • Gathered data on competitors and analyze their price, sales, and method of marketing and distribution
  • Received appreciation for generating first revenue for company and maintaining good target achieving record

Sales Executive

Chevrolet
03.2013 - 04.2014
  • Setup and arrange display (Vehicle) or demonstration area to attract attention of prospective customers
  • Suggest specific product model that meets customer needs
  • Learn about competitors' products or consumer's interests or concerns to answer questions or provide more complex information
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products and deliver healthy experience
  • Assist Sales Manager in report generation and keep track of daily prospects to buyer's ratio

Education

MBA - Marketing

MIT - School of Business
Pune
06.2018

Bachelors - Computer Science

Ahmednagar College, Pune University
Ahmednagar
04.2016

Skills

  • Expertise in compliance and regulation changes in BFSI
  • Knowledgeable in emerging AI applications and CRM systems
  • Robust relationships in banking and finance
  • Strategic business planning
  • Value-based selling techniques
  • Coaching and mentoring
  • Client acquisition expertise
  • Long-term planning

Timeline

Associate Director of Sales

Signzy
06.2024 - Current

Product Sales Manager

Signzy
05.2021 - 10.2022

Business Development Manager

Zoop.one
03.2019 - 04.2021

Business Development Associate

Recruit CRM
12.2017 - 03.2019

Sales Executive

Chevrolet
03.2013 - 04.2014

MBA - Marketing

MIT - School of Business

Bachelors - Computer Science

Ahmednagar College, Pune University

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