Gayatri Solanki
Gurgaon
Summary
Experienced Marketing Manager with over 10 years of experience in Brand Strategy, Growth Marketing, social media marketing, and Brand Ambassador Onboarding & management. Proficient in On-ground events, PR & Building Brand positioning. Holds a Master & Graduation Degree from Shri Ram College Of Commerce.
Overview
12
12
years of professional experience
Work History
Marketing & PR Manager
RADO
New Delhi
01.2023 - Current
- Led the successful launch of Lady brand ambassador, Ms. Katrina Kaif, for Rado, oversees all aspects of the process from selection to activation. Increased women's watch category contribution from 12% to 22%.
- Responsible for strategising and executing multimedia brand marketing campaigns across Print, OOH, Radio, Facebook, and Instagram ads, Product, PR, and Influencers.
- Responsible for conceptualizing and executing high-impact events to promote Rado's brand presence, including product launches and exclusive VIP gatherings.
- Managing new product launches and PR releases, from planning to implementation, and post-campaign reviews.
- Responsible for marketing budget and creation of detailed marketing forecasts on a quarterly basis.
- Spearheading digital marketing initiatives, developing and implementing comprehensive strategies across various online channels to enhance brand visibility and engagement.
- Orchestrated store events and activations to drive foot traffic and elevate the retail experience, partnering with retail teams to create immersive brand experiences for customers.
Deputy Manager-Marketing & PR
Ritu Kumar
Gurgaon
05.2021 - 12.2022
- Spearheaded all National Brand Campaigns - new collection launches, topical events, and retail campaigns.
- Lead all marketing initiatives with Brand Ambassador- (Shanya Kapoor & Kiara Adavni), and driving all flagship launches, events and photoshoots
- Maximized PR Value by pushing product placements and brand pegs in online and offline media queries.
- Devised Paid Media campaigns across Google, Facebook, Affiliate and SMS - resulting in 25%+ growth in online revenue in 2 months of consistent planning & investment
- Achieved a 15% increase in followers on Social Media in 2 months, along with building a community of influencers through collaborations.
- Managing ORM through social media listening tools for actionable insights.
Assistant Manager Marketing
Forever New
Gurgaon
02.2019 - 05.2021
- Developed and implemented a social media strategy.
- Conceptualised product shoots, executed, and managed the end-to-end implementation.
- Strategized and executed multimedia brand marketing campaigns across Print, OOH, Radio, Facebook, and Instagram ads, Product, PR, and Influencers.
- Managed end-to-end execution of Brand Ambassador launch - onboarding, agreements, shoot concept, Press Conference, PR strategy, and media interactions, as well as amplified the same via digital ads, website optimization, etc.
- Launched more than 10 new stores with a meet & greet and collection preview event, which led to building a strong community of local socialites.
- Increased social media followership by 83% in 1.5 years.Proficient in common marketing technologies (Google Analytics, CRM, CMS, & Marketing Automation, Instagram & FB ad, Twitter, Youtube, et
Analyst
Ernst & Young
Gurgaon
11.2016 - 12.2018
- Developed and implemented go-to-market strategies via retargeting like-minded customers and using the right keywords in ad copies.
- Developed and tracked key KPIs for digital strategy and individual programs.
- Did media monitoring and intelligence research to support building narratives and communications strategy for EY global offices.
- Responsible for generating content for internal communication and marketing newsletters, as well as brand communication modules for internal training of the employees.
Senior Associate Marketing
Roposo
09.2015 - 06.2016
- Lead the Google, Facebook, Twitter, and Affiliate & OEM Channels in order to increase the time spent by users on the app.
- Increased the user community from 0 to 500 in the Punjab region in a month via geo-targeted ad campaigns.
- Accountable for building micro communities of fashion enthusiasts, bloggers, photographers, television, and Bollywood celebrities.
- Generating lead for various brands, malls and Small & Medium Businesses (SMB's) for getting them on board and creating offline campaigns
- Conceptualized and designed a 16-city engagement program for creating a buzz about Roposo.
Analyst
PricewaterHouseCoopers
07.2012 - 06.2013
- Evaluating and cross-examining the documents provided for sales, procurement, and inventory, rectifying processes and documents.
- Validating the controls and procedures for a particular process, checking for deviations, and providing remedies.
- Reviewing the salary and attendance records of the employees, ensuring post-employment benefits are being given, and ensuring timely updating of employee leave records.
- Checking customer files, validating their details, ensuring timely payments, and construction status being communicated to the customers.
Education
Post Graduation - Commerce
Department Of Commerce
Kurukshetra06.2015
Graduation - Commerce
Shri Ram College of Commerce
Delhi 06.2012
Skills
- Brand Building & Management
- Public & Media Relations
- Social Media Marketing
- Digital Marketing
- Influencer Marketing
- Brand positioning
Timeline
Marketing & PR Manager
RADO
01.2023 - Current
Deputy Manager-Marketing & PR
Ritu Kumar
05.2021 - 12.2022
Assistant Manager Marketing
Forever New
02.2019 - 05.2021
Analyst
Ernst & Young
11.2016 - 12.2018
Senior Associate Marketing
Roposo
09.2015 - 06.2016
Analyst
PricewaterHouseCoopers
07.2012 - 06.2013
Post Graduation - Commerce
Department Of Commerce
Graduation - Commerce
Shri Ram College of Commerce
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