Gayatri Sundaram Mundlye
Director Content And Experience
Lutherville Timonium,Maryland
Summary
Versatile content creator, brand partnership strategist and a content marketing professional for over 15 years across Location-based-entertainment/Family-Entertainment-Centers, Television, Radio, Production house and Advertising agency.
Accomplished Manager with a robust background encompassing problem resolution, business development, revenue generation and customer relations.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Director Content and Experience
KidZania USA
Frisco, TX
10.2019 - Current
- Launched first edutainment-theme park in Dallas
- Designed, managed and implemented customer research initiatives and focused on customer satisfaction and performance monitoring.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Collaborated with internal stakeholders to close gaps and improve customer experience.
- Used financial reporting to drive business opportunities and kept actual expenses in line with budget.
- Verified associates and managers wowed customers through personal and attentive contact.
- Built customer confidence by actively listening to concerns and giving resolutions.
- Analyzed trends and provided recommendations to management regarding quality of service such as speed of resolution.
- Evaluated business reports to build action plans to offset negative trends.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
Head of Content and Experience
KidZania India
Mumbai, Maharashtra
08.2012 - 09.2019
- Launched two location-based-entertainment centers in India
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Developed insights on marketing campaigns to assess performance against goals.
- Created printed marketing materials designed to drive campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Saved $47,500 by implementing cost-saving initiatives that addressed long-standing problems
Executive Producer
Zee Entertainment Enterprises Limited
Mumbai , Maharashtra
12.2009 - 07.2012
- Responsible for original content in Zee Café and Zee Studio
- Researched, developed and pitched stories that reflected unique sensibilities of Zee network brand.
- Made presentations to investors, financiers and other project stakeholders to obtain project funding.
- Supervised creation process to verify on brand, impactful and relevant content.
- Successfully led Brand Solutions/Innovations for 4 regions [North, West, East and South India]
- Implemented quality control measures to verify compliance with artistic and technical standards.
- Selected artists, directors and crew members to work on films, television shows and albums.
- Determined project budgets to estimate and control overall project costs.
- Devised and implemented strategies to create new revenue streams and cut operational costs.
- Set up in-house production team handling research, script, artist management, pre-production, shoots and post production.
Creative Producer
Big FM [Reliance Broadcasting]
Mumbai, Maharashtra
08.2008 - 11.2009
- Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.
- Orchestrated license agreements for music and footage, talent releases and distribution contracts.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
- Developed schedules for production, editing and duplication for timely delivery.
- Collaborated with network executives to define and propel organization's mission and vision.
- Improved station ranking, with content strategies moving from fifth spot to third most favorite radio station
- Produced breakfast show and successfully moved it from fourth place to second place in that band
- Crafted plan for breaking news events and trained and prepared entire staff on how to handle such scenarios.
- Awarded certificate for exceptional work for redesigning brand identity
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
- Created 40 promos in 45 days as tentpole property
Copywriter
TBWA
Mumbai, India
06.2007 - 07.2008
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Produced original, creative content for promotional advertisements and marketing materials.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
Education
Master of Commerce - Economics
University of Mumbai
Mumbai 06.2005 - 05.2007
Post Graduate Diploma - Advertising And Communication Management
K.C. College of Management Studies
Mumbai 06.2005 - 05.2007
Skills
Content Development
Brand Management
Broadcast media
Social media
Field production
Client communication
Marketing and advertising
Budgeting
Market Analysis
Market Positioning
Product development
Training and Development
Staff Management
Accomplishments
- Speaker - Jio and Whistling Woods International VR Lab Knowledge Series
- Speaker - eLets 12th School Leadership Summit
- Speaker - Mompreneur Circle presents The Mommy Zummit
- Speaker - ScreenX - Mobile Marketing Awards by Exchange4media
- Speaker - World Marketing Congress Summit [CMO Asia]
- Content Marketing Masterclass - University Grant Commission under Ministry of Human Resource Development at S.I.E.S
- College of Commerce and Economics
- Speaker - Convergence India Expo by India Trade Promotion Organization under the Ministry of Commerce [Government of India]
- Jury - Promax BDA [Television]
- Jury - Audacity India Content Marketing Awards
- Jury - Golden Mikes 2019 Radio Advertising Awards
- Grand Jury - Inkspell India Content Leadership Awards [Disruption in Media]
Certification
2019 Diploma Certificate in Digital Marketing 2019 Advanced Diploma in Content Marketing 2019 Advanced Diploma in Email Marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Fall seven times; stand up eight.
Japanese proverb
Timeline
Director Content and Experience
KidZania USA
10.2019 - Current
2019 Diploma Certificate in Digital Marketing 2019 Advanced Diploma in Content Marketing 2019 Advanced Diploma in Email Marketing
06-2019
Head of Content and Experience
KidZania India
08.2012 - 09.2019
Executive Producer
Zee Entertainment Enterprises Limited
12.2009 - 07.2012
Creative Producer
Big FM [Reliance Broadcasting]
08.2008 - 11.2009
Copywriter
TBWA
06.2007 - 07.2008
Master of Commerce - Economics
University of Mumbai
06.2005 - 05.2007
Post Graduate Diploma - Advertising And Communication Management
K.C. College of Management Studies
06.2005 - 05.2007