Gayatrri M D
Mumbai
Summary
Dynamic Marketing Manager with a proven track record of orchestrating impactful cross-channel campaigns and driving user engagement and retention. Skilled in leveraging in-app marketing initiatives and spearheading strategic projects to enhance user experience.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Manager
ICICI Bank
Mumbai
06.2024 - Current
- Led comprehensive marketing campaigns across SMS, notifications, and email, from planning to execution, to promote iMobile Pay NTB and drive cross-selling of products.
- Developed and managed lifecycle campaigns aimed at encouraging users to create VPAs and transact after activation, boosting user engagement and retention.
- Executed and optimized in-app marketing initiatives through banners targeting iMobile Pay NTB users, successfully cross-selling various products by collaborating with roles, product teams, and agencies for banner creation, and then further scheduling for best results. Responsibilities.
- Spearheaded the 'Refer a Friend' and 'Collect and Pay' projects, conducted competitor analysis (including Bank and Fintech apps), and designed intuitive UI/UX, while also contributing to the backend architecture of the Collect & Pay project.
- Conducted customer experience research through calling activities, analyzing feedback to derive actionable insights that informed strategic improvements to iMobile Pay NTB.
- Participated in various strategic projects, including competitor studies and screen suggestion enhancements for iMobile Pay, to continually refine user experience.
Student Intern
UST GLOBAL Ltd
06.2019 - 07.2024
- Gained insights from a team that specialized in data analytics within the Internal Affairs Department of the firm.
- Dealt with Data Handling, cleaning, and analysis using different models for accurate prediction of Attrition Rate of Employees using sample data.
- Gained experience by testing the employee portal of the company for any errors in code.
Summer Intern
ICICI Bank
Mumbai
04.2022 - 05.2022
- Gained insights on the common services offered by the Bank via Net banking and Mobile Roles and banking, and extended recommendations on extending their services in digital platforms to enhance the digital banking experience to remain the industry's front-runner.
- Recommendations were also given to extend their digital offerings in order to increase revenue generation for the bank. Also received PPO from ICICI Bank post-internship
Education
MBA -
Indian Institute of Management
Sirmaur01.2023
B. Tech - `Electrical and Electronics Engineering
Govt. Engineering College
03-2021
12th CBSE -
Kendriya Vidyalaya SAP Campus
Trivandrum03.2017
Skills
- Ability to Work in a Team
- Communication Skills
- Microsoft Office
- Project Management
- Campaign Management
- Basic Python
- Banking Services
- Digital Marketing
Positions of responsibilities
- Convener, Annual fest IIM Sirmaur: Spearheaded a team of 21 members in the organizing team to conduct Sierra the Annual Cultural, Management and Sports fest, the flagship event of IIM Sirmaur., Collaborated with over 70+ students for gathering sponsorships, conducting various management and sports fest, on field implementation and promotion of events.
- Cultural Secretary, Student Council : Elected Cultural Secretary and part of Student Council and has tackled and solved various issues that had been raised in the college environment.
- Core member, Cultural Committee : Core team member of Sanskriti – the cultural committee of IIM Sirmaur., Handled organizing, budgeting and implementation of events including Mental Health Day.
- Core member, Data analytics club : Core member of Datonics – the Data analytics club of IIM Sirmaur., Spearheading a team for organizing a certification course in Business analytics and Tableau for the students.
Languages
Malayalam
First Language
English
Proficient (C2)
C2
German
Beginner
A1
Certification
- Tableau
- Project Management
- Banking Services
References
References available upon request.
Timeline
Marketing Manager
ICICI Bank
06.2024 - Current
Summer Intern
ICICI Bank
04.2022 - 05.2022
Student Intern
UST GLOBAL Ltd
06.2019 - 07.2024
MBA -
Indian Institute of Management
B. Tech - `Electrical and Electronics Engineering
Govt. Engineering College
12th CBSE -
Kendriya Vidyalaya SAP Campus