Geet Sethi
Yamunanagar
Summary
Sr. Performance Marketing Executive with experience building, maintaining, and running successful biddable campaigns, across multiple platforms & channels. Experience in diverse industries including education, real estate, consultancy, information technology etc.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Executive - Performance Marketing
Webenza
Bangalore
02.2022 - Current
- Proficiently orchestrated and optimized strategies and campaigns across diverse platforms including LinkedIn, Google, Meta, and Quora, driving impactful results.
- Successfully managed B2B and B2C brands within varied industries such as Ed Tech, Consultancy, Metals, Real Estate, and Information Technology, ensuring tailored approaches that resonated with target audiences.
- Effectively oversaw a monthly budget averaging around INR 50-60 Lakhs ($60,000 - $70,000), strategically allocating resources across Google, LinkedIn, and other platforms to optimize advertising spends and maximize ROI.
- Developed and implemented comprehensive media plans for clients.
- Analyzed data to determine the effectiveness of campaigns and made adjustments accordingly.
- Researched target audiences and created detailed demographic profiles.
- Created presentations that effectively communicated campaign objectives and results to clients.
- Evaluated new media opportunities in order to maximize exposure for clients' products and services.
- Coordinated with other departments such as creative, research, production. to ensure proper execution of campaigns.
- Recommended changes or updates to existing campaigns in order to drive increased ROI for clients' investments.
- Proficiently crafted and delivered comprehensive media plans and proposals, instrumental in acquiring new clients for the agency. Collaborated with esteemed brands including Kauvery Hospitals and Paramount Assure, ensuring tailored solutions that met their unique objectives and requirements
- Successfully collaborated with renowned brands such as WNS, McGraw Hill, The Executive Center, Zolostays, Metals Planet, 24X7.ai, and Red Hat, implementing strategic initiatives to enhance their online presence and drive business growth
Performance Marketing Intern
Webenza
Bangalore
12.2021 - 02.2022
- Prepared weekly/monthly reports for clients including communicating key metrics, goal attainment & opportunity identification
- Researched & identified quality target groups and keywords & produced engaging ad copies for different campaigns & channels
- Day-to-day management of user acquisition campaigns
- Created, implemented, tracked, analyzed & optimized campaigns
Trainee
Unschool
New Delhi
09.2020 - 10.2020
- Generated 120+ leads from personal network on Facebook and Instagram for various educational courses
- Single handedly converted 20+ leads into sales which helped in generating a revenue of RS. 75,000+
Trainee
The Leela Ambience, Gurugram
Gurugram
07.2019 - 10.2019
- Facilitated hotel operations in 4 domains- Front office, Housekeeping, Kitchen and Food and Beverage
- Collaborated with 40+ GRA's, provided instructions to help in in-house service; in-charge to serve ~350 clients daily
- Assisted 10+ chefs in day-to-day operations, worked with multiple cuisines in a span of 30 days
- Managed customer relations, handled reservation for 300+ people and learnt hotel management tools and software
- Led 7+ trainees individually, managed 5+ tables to serve 600+ customers at spectra - the multi cuisine restaurant
- Coordinated with 20+ people to organize 5 banquet functions and catered 800+ people
- Received appreciation certificate from head chef for assisting chefs in different cuisines
- Awarded a letter of recommendation from restaurant manager for maintaining a 240+ seater restaurant efficiently
Education
B.Sc. in Hotel And Hospitality Administration - Hospitality Administration And Management
Institute of Hotel Management
Dehradun08-2021
12th Grade - Commerce
Sophia Girls Senior Secondary School
Saharanpur03-2018
10th Grade - All
Lord Mahavira Academy
Saharanpur03-2016
Skills
- Growth planning
- Performance Improvement
- Report Preparation
- Technical Analysis
- Data Analysis
- Market Research
- Stakeholder Communication Expertise
Affiliations
- Writing poems and snippets, blogging
- Baking: cookies, cakes and breads
Accomplishments
Orator and Organiser, IHM Dehradun
- Coordinated with the team of 50+Kitchen members for World Food Day and represented our Institute by preparing 50 foot long cake Recognized by Limca Book of World record for the longest cake ever baked in Uttarakhand and appreciated by CM Harish Rawat
President of Environmental Society, Lord Mahavira Academy - Led a team of 20 students for the awareness of using single use plastic bags, passed a resolution to stop usage in school and went door to door for spreading awareness Organized the members into 5+ teams, allotted tasks for organizing various environment safety activities for 500+ students
Certification
- Digital Marketing (INDUSTRYCreds™ Certification) - Kraftshala
- Google Ads Search Certification
- Google Ads Video Certification
References
References available upon request.
Timeline
Senior Executive - Performance Marketing
Webenza
02.2022 - Current
Performance Marketing Intern
Webenza
12.2021 - 02.2022
Trainee
Unschool
09.2020 - 10.2020
Trainee
The Leela Ambience, Gurugram
07.2019 - 10.2019
B.Sc. in Hotel And Hospitality Administration - Hospitality Administration And Management
Institute of Hotel Management
12th Grade - Commerce
Sophia Girls Senior Secondary School
10th Grade - All
Lord Mahavira Academy
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