Geeta Bachaspati
Bangalore
Summary
A highly result oriented,confident, experienced sales Analytics & Data Science professional, seeking a leadership role with a proven track record of leading data-driven strategies, developing advanced analytics solutions, and driving business impact through machine learning and AI, Marketing. Adept at building and managing high-performing data science teams, fostering innovation, and collaborating cross-functionally to align analytics with organizational goals. 18 years of Expertise in big data technologies, predictive modeling, statistical analysis, data analysis, product management and data-driven decision-making. Passionate about leveraging data to uncover insights, optimize processes, and create scalable solutions that enhance business growth and efficiency. Will be open to across industries.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
7
7
Certifications
Work History
Product Manager, AI, Data Analytics
AT&T
12.2020 - Current
- Company Overview: Telecom/Marketing Tech
- Generated sales $10 mil with the AI analytics enablement for broadband Fiber data product analysis to support business strategies, reviewed budget and financials (pricing, client collection, revenue targets) meeting the business goals of clients.
- Contributed in maintaining data governance examples to ensure data consistency, data governance, and quality, compliance with regulations to design data policies.
- Defined and implemented data/AI analytics solution across the client life cycle from acquisition, engagement, retention and expectation from business with technical designs, POCs, providing guidance on development, testing, and deployment in areas such as customer insight generation, digital customer journey optimization, and marketing and campaign effectiveness.
- Strategic project delivery, including executing on Board-level priorities and initiatives, shaping transformation initiatives, identifying and driving operational efficiencies, and providing M&A strategy support.
- Corporate Strategy, Leading key workstreams on high-impact, complex projects or targeted projects end-to-end, including project structuring and execution with a team of 1-3 junior staff and engaging internal & external stakeholders.
- Improved sales by 50% and operational efficiency, using ML experimentation, customer segmentation, targeting supply chain, forecasting and merchandising business problems with computer vision, causal learning, time series analysis on customer service pain points.
- Identified new opportunities for strategic engagements and customer challenges in churn, propensity predictive models, analysis, behavior modelling and sentiment analysis, intent classification.
- Engage, collaborate with business & technology partners. Communicate progress to all stakeholders.
- Lead broad scale transformation of the product portfolio, including stakeholder and change management projects focused on customer analytics(customer segmentation, profiling, cluster analysis, inferential statistics, data mining, experimental design) as part of business/marketing strategy to understand user behaviour and preferences across media platforms(adobe analytics product data to drive insights into product performance, feature optimization in recommendation and user experience.
- Incorporated customer segmentation, behavioral analytics into the datasets and model to identify the pattern, trends, personalized recommendation and targeted engagement strategies for the telecom and retail segments.
- Supported stakeholders across portfolio using ROI/KPI initiatives to drive innovations and improvements.
- Conduct through market research to identify opportunities, customer needs and competitive landscapes.
- Prioritized a product roadmap based on business value, customer feedback, data driven insights and delivered high quality products on time and within budget.
- Built, deploy solution and setting up monitoring tools, for ML models -CNN, LSTM, EO, NLP, Machine Learning, Computer Vision, and GenAI with large language models (LLMs), prompt engineering, fine-tuning, and integrating LLMs into applications for natural language processing (NLP) tasks.
- Generated sales by 30% and automated responses improving customer interactions, enhancing service capabilities.
- Optimized conversational AI workflow by improving intent recognition, response generation and in-turn real time decision making for the NLP projects.
- Built models on AI-Natural Language Processing on English, with text extraction/ Entity Extraction analysis using NLP resulted document analysis of MS generating procurement cost saving to 35%.
- Managed Data & AI Product within a cloud environment, data bricks, aligning Product technical design with target architecture and established standards, business processes and data requirements of customer-groups regulatory expectations of business processes.
- Monitored KPIs and business metrics to identify trends, risks, and opportunities.
- Designed data platforms data products for enterprise-grade applications with ML use cases, Collaborated with cloud data design team to leverage the analytics performance using the same.
- Enabled analytical products as part of analytics strategy to support key business decisions, drive business improvements and deliver business value and support sales digitization.
- Established a roadmap for leveraging analytics to enhance customer journey to drive business outcomes.
- Translated customer data into strategic insights lead to product innovation.
- Provided strategic leadership to guide the, aligning business goals with market opportunities and ensuring long-term growth and success.
- Defined and implemented data/AI analytics solution approaches technical designs, providing guidance on development, testing, and deployment in areas such as customer insight generation, digital customer journey optimization, and marketing and campaign effectiveness.
- Lead the development of assets and frameworks for selling and delivering Customer Insight solutions, streamlining service offerings and enhancing go-to-market strategies.
- Built client trust through close collaboration, driving projects and managing risks using Customer and Gen AI Transformation using AI Analytics.
- Integrated customer data from multiple sources, such as CRM systems, marketing automation platforms, and third-party databases, to create a comprehensive customer view and transactional data from various sources, applying predictive analytics, ML and AI to improve customer insights, personalization, and retention strategies.
- Identified opportunities for process and technology improvement, defining data-driven use cases and creating associated business cases for supply chain and retail assortment of products.
- Collaborated with Engineering, Product, Marketing, and Operations teams and Engagement with key stakeholders.
- Driven data governance, quality, and compliance.
- Delivered products using agile practices and frameworks(snowflake-based data platform) saving ops cost to 35%, generating sales 70%.
- Lead analytical projects with collaboration with senior leadership to design targeted campaigns, measurement of KPI and initiatives related to pricing, CRM and business strategies.
- Used Strong Leadership Competencies with 360-degree assessment for the team, designed projects following client briefing, needs, new solutions, thought leadership pieces to team.
- Managed relationship with key clients, strategic understanding of industry trends, competition and opportunities with desired market communications, product demos, client presentations.
- Generated timely insights and developed data products development, hypothesis design, testing, training to stakeholders. measured experiments with A/B Testing.(+50%ops efficiency).
- Ensured data integrity and accuracy in experimentation with optimization workflows for agility and impact.
- Provided leadership in strategy, planning, campaign measurement framework measurement, developed resource plans, client budget tracking and forecasting.
- Contributed in bringing in innovative ideas, continuously strived to upskill, learning new techs.
- Telecom/Marketing Tech
Senior Product Manager, Analytics
Eclerx Services Limited
11.2017 - 01.2020
- Company Overview: BFSI/Financial Payment/Travel/Hospitality/Retail consulting, social/digital
- Managed end to end client engagement, revenue generation for the accounts.
- Built data driven solutions for the Consumer banking Sales Science Team (Ex: an AI Chabot using Natural Language Processing (NLP), using RASA NLU, Rasa core, Dialogue management intelligent search, resulting operation cost saving to 40% and text Entity Extraction analysis using NLP resulted document analysis, generating procurement cost saving to 35%.
- Created a Dynamic Price predictive model using multiple linear regression & XGBoost to arrive at a potential transaction price for all future transactions, improving sales to 60%, Reduced the travel costs, predicted buying behaviour’s, patterns, pricing mechanisms, better understanding customer’s online journeys for customers.
- Setting strategic visions and created architectures tech capabilities in retail ad marketing space for ad planning, ad serving, media measurements, customer relevancy models, bidding strategy, click through rate modelling.
- Improved sales by 50% and operational efficiency, using ML, experimentation, computer vision, causal learning, time series analysis on customer service pain points.
- Lead team of 35 + people. Managed delivery(delivery operation while managing Utilization and Profitability).
- Built capabilities solutions, collaterals, knowledge management.
- Developed marketing strategies for key areas AI, Data & analytics, Designed the buyer personas for the Go to market strategies and competitive dynamics.
- Driven cost optimization, Lead Proof of Concepts (POCs) for new technologies.
- Created Customer product analytics, Marketing Mix Modelling, Segmentation/MarketAttribution/Sales-Forecastin(ARIMA/ARIMAX)/loyalty/Pricing/Promotion, campaign response rates to (2x) using campaign predictive sales analytics, assortment/CLV modelling, Recommendation system, CHAID, regression Growth, Pricing Analytics, Customer Segmentation Analysis., Industrial Automation.
- Lead Metrics, Marketing Analytics program(Market Attribution/Campaign response/Propensity modelling/CLV modelling/sales forecasting, product Sales Promo Uplift Modelling and dynamic pricing models) globally for multiple business units leading to strategic decisions optimizations.
- Analyzed ecommerce brand’s product performance metrics(sales, conv rate, NPS,CS scores using Google analytics/adobe analytics, data using Clickstream/GA360 generated insights, Facebook Insights for informed decisions about product strategy, measured experiments with A/B Testing.
- Owned the discovery, ideation of Product roadmap, backlog, feature, scoping, business models, Developed Proof of Values, proof of concepts(GTM RFP, RFIs, managed strategy approval sessions) to demonstrate the value for AI solutions.
- Facilitated dynamic workshops with clients to identify pain-points, desires, current state, solution paths, solution designs, leading and delivering large-scale data solutions, managing enterprise-level projects, and overseeing technical and advisory teams.
- Effectively communicated with project team members and stakeholders throughout the project lifecycle (status updates, gaps/risks, roadblocks, findings, etc.)
- Developed product, business, and customer strategy with setting key product objectives aligning with the business needs and objectives and set metrics for measurement and interpretation.
- Manage budgets, forecasts, and financial plans to optimize profitability and drive business growth. providing strategic insights and data-driven recommendations.
- Manage relationships with external consulting partners and vendors to enhance analytics capabilities and drive value.
- BFSI/Financial Payment/Travel/Hospitality/Retail consulting, social/digital
Lead Business Analyst
M. H. Alshaya
06.2015 - 09.2017
- Company Overview: Retail/Ecommerce/CPG/FMCG
- Built Go-to market solutions, metrics, sales, Product functions Sales, GTM Product functions, enterprise reporting systems with generation of strong business insights on search relevance and recommendation accuracy.
- Setting strategic visions and created architectures tech capabilities in retail ad marketing space for ad planning, media measurements, customer relevancy models, bidding strategy, click through rate modelling search, recommendation engine platforms focusing on customer goals and OKR, leveraging data and analytics, to perform competitive analysis, drive decision-making in products health and customer recommendations.
- Orchestrated cross functional workshops merchandizing, content, finance, warehouse, logistics, IT & store operation to build Omni-channel propositions with sales generated $5 mil.
- Saved Operational cost to 40 % by utilized resources managing projects reducing Procurement cost.
- Presented business cases for order amendment, bundled products, in store pick, return management, Optimized warehouse operations to reduce manpower need by ~50%.
- Lead analytical projects with collaboration with senior leadership to design targeted campaigns, measurement of KPI and initiatives related to pricing, CRM and business strategies.
- Monitored key performance metrics and recommend product enhancements, Retail Customer Analytics, Inventory Management, demand Assortment Planning, demand forecasting models, Inventory Product engagements to boost the supply chain pipeline across the brand products boosting revenue by 120%.
- Designed, executed A/B tests and multivariate tests to measure impact of effectiveness of product features/user experiences to boost traffic by ~90%.
- Improved the CRM process, using Loyalty, Marketing Automation Order Management. Designed a machine learning model via logistic regression to predict the consumer complaints, forecast accuracy, inventory management, service to customers, cost management and financial forecasting.
- Retail/Ecommerce/CPG/FMCG
Product Manager, Digital Group- Analytics
RS Consulting/IBM
11.2012 - 06.2015
- Company Overview: Retail/CPG/Ecommerce/Supply chain
- Created value propositions: marketing analytics on business requirements, developed them to useable, scalable solution deriving actionable insights, communicated recommendations to maximizing profitable business decisions. Contribution to Projects – Sales generated of 300 Mil $, customer retention by 30%.
- Designed dashboards, for business users, operational metrics reports using Tableau/Alteryx.
- Created Customer Predictive Models Marketing Mix Modelling,(Cross sell/Market Attribution/Customer Propensity/churn analytics solutions, Product positioning, Assortment, Price Elasticity models, Sales.
- Worked on various retail frameworks (POS/Gift card/Loyalty/ with creation of BRD, ERD, Built the flow of how product analytics connects to business strategy and product strategy.
- Retail/CPG/Ecommerce/Supply chain
Business Analyst – Product Management
Cognizant Technology Solutions
07.2009 - 08.2011
- Company Overview: Telecom/Healthcare/BFSI
- Generated revenue of $5 mil with solution and product selling to the business, to improve process with agile framework(elicitation of requirements, customer pricing sales analytics.)
- Presented analytical reporting insights to stakeholders with tableau dashboards, designed a model for market Credit score card for Amex customers to reduce customer churn to 40%.
- Telecom/Healthcare/BFSI
Product Analyst
Genesis Contact Center Solutions, Alcatel-Lucent
10.2005 - 07.2008
- Company Overview: Telecom & IT
- Provided product solution to genesis contact centers portfolio IVR, voice analysis, performed UAT regression documentation.
- Deployed Speech tracking Analysis to improve customer satisfaction.
- Telecom & IT
Education
Master program - Data Science
LJMU
PGDM - Data Science (Machine Learning & Artificial Intelligence)
IIIT Bangalore
03.2019 - 03.2020
PGDM - Business Marketing (Full Time)
Xavier’s Institute of Management
07.2011 - 04.2013
Bachelor of Engineering - Electrical and Electronics
B.P.U.T
Skills
- Effective Communication skills
- Influencing skill
- Leadership
- Organization
- Strategic collaboration
- Analytical skills
- Marketing
- Digital Solution selling
- Team management
- Strong presentation skills
- Vendor management
- Building successful relationship
- Customer advocate
- Stakeholder/client management
- Negotiation skill
- Agile Scrum CSPO/CSM certified
- Product management
- Strategy
- Project management
- Change management
- Data analysis
- Data Science Predictive Modelling
- NLP
- Market segmentation and targeting
- Customer satisfaction measurement
- Market research
- Competitor analysis
- Ad targeting
- Customer segmentation
- Product analytics
- Customer analytics
- Qualitative research
- Quantitative research
- Interpretation
- Operational Research
- Marketing analytic experimentation
- Data Governance
- Data Privacy
- NLP AI
- Data Engineering
- Infrastructure
- Microsoft Fabric
- PowerApps
- Copilot
- DataBricks
- Cloud
- Machine learning
- Artificial Intelligence
- AWS
- Databricks
- Snowflake
- Python
- Pyspark
- Docker
- Kubernetes
- Terraform
- Ansible
- Prometheus
- Grafana
- ELK
- Hadoop
- Spark
- Kafka
- Elastic Search
- SQL
- NoSQL databases
- Postgres
- Salesforce
- SQL querying
- Performance monitoring
- Data Visualizations
- Tableau
- Power BI
- DOMO
- SPSS
- SAS
- R
- Google Studios
- Data quality management
- Business Ownership
- Business case presentation
- Process Improvement
- Forecasting and Insights
- Pricing/Marketing analytics
- A/B testing
- Consumer behaviour analysis
- Trend forecasting
- Revenue Generation
- Client engagement
- Financial management
- Digital Analytics
- Adobe
- Analytics core metrics
- Mix panel
- Product design
- Figma
- Discovery
- UX/UI
Certification
Brand Management & Marketing Communication from MICA, Ahmedabad.
Accomplishments
- Contributed to Revenue Generation, customer experience enhancement, Business Operations Improvement & Stakeholder Satisfaction, Operational Efficiency Improvement, Customer Engagement, generated business for increased profitability and growth. Inventory reduction, customer retention/Loyalty Improvement, 100Mil $, of Sales Generation
- Increased sales revenue by 60 % ($20 mil) with projected year-on-sales growth of $400K.
- Supported web stores with annual revenue of $ 3 million, Improved campaign response rate 18%
- Directed launch of 12 new product lines, with total annual revenue of $1.3B.
- Saved Operational cost to 50 % by deploying chatbots into the customer service.
- Worked on Retail (Sales & Marketing Analytics, market research, Customer Analytics, Campaign Management /Customer Life Cycle, Social Media Analytics, fraud analytics), computer vision (Image/audio & Video analytics) to improve / generate sales ($20 mil) as part of the different projects.
- Conducted in-depth data analysis to identify trends and patterns, contributing to the development
- Employer of the Month
- Best performer of the Year Award
- Leadership Awards
- CSR activities at NGO
Onsite Experience
- Worked at Germany
- France
- Belgium
- UK
- Turkey
- Kuwait
- Dubai
- China
- Singapore
Timeline
Product Manager, AI, Data Analytics
AT&T
12.2020 - Current
PGDM - Data Science (Machine Learning & Artificial Intelligence)
IIIT Bangalore
03.2019 - 03.2020
Senior Product Manager, Analytics
Eclerx Services Limited
11.2017 - 01.2020
Lead Business Analyst
M. H. Alshaya
06.2015 - 09.2017
Product Manager, Digital Group- Analytics
RS Consulting/IBM
11.2012 - 06.2015
PGDM - Business Marketing (Full Time)
Xavier’s Institute of Management
07.2011 - 04.2013
Business Analyst – Product Management
Cognizant Technology Solutions
07.2009 - 08.2011
Product Analyst
Genesis Contact Center Solutions, Alcatel-Lucent
10.2005 - 07.2008
Bachelor of Engineering - Electrical and Electronics
B.P.U.T
Master program - Data Science
LJMU
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