Geeta Chandane

• Developed digital marketing strategies to enhance online presence and brand visibility.
• Managed social media accounts to engage audiences and grow follower base.
• Analyzed website performance using analytics tools for continuous improvement.
• Collaborated with design teams to create visually appealing marketing materials.
• Conducted market research to identify trends and inform strategic decisions.
• Coordinated with vendors for paid advertising campaigns and budget management.
• Mentored junior team members on digital marketing best practices and tools.
• Managed SEO activities including keyword research, link building and content optimization.
• Created content for website, social media accounts, email campaigns and other digital channels.
• Monitored performance of campaigns using analytics software such as Google Analytics.
• Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.

• Led on-page and off-page SEO strategies, resulting in a 45% increase in organic traffic over 12 months.
• Conducted in-depth keyword research and competitor analysis to identify content opportunities and improve SERP rankings.
• Optimized website structure, meta tags, URLs, internal linking, and images to comply with SEO best practices.
• Managed technical SEO audits using tools like Ahrefs, SEM RUSH and Google Search Console, resolving crawl errors, fixing broken links, and improving indexation.
• Executed backlink building campaigns and outreach strategies, achieving high-authority link placements to boost domain authority.
• Collaborated with the content and design teams to create SEO-friendly blog posts, landing pages, and product descriptions.
• Monitored SEO performance via Google Analytics and Search Console, generating monthly reports and actionable insights for senior management.
• Improved page load speed and mobile usability, enhancing user experience and contributing to reduced bounce rates.

Key Achievements:

• Successfully ranked 20+ keywords on the first page of Google within 6 months.
• Reduced website bounce rate by 20% through improved UX and SEO enhancements.
• Boosted organic lead generation by 50% by optimizing service pages and targeting high-intent keywords.

Tools Used:

• Google Search Console, Google Analytics, Ahrefs, SEMrush, Ubersuggest, SEM Rush, WordPress, Yoast SEO and Rank Math

Brands: www. researchdive.com, www.researchbeam.com and www.bigmarketresearch.com

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