GEETA JETHA

• Led a team of sales Professionals to achieve INR 57 crore in annual revenue from API sales, surpassing targets by 115 %
• Managed key accounts for APIs across domestic market.
• Develop and strengthen business relationships with assigned partners.
• Preparing Budgets, forecasts, financial objectives and business plans.
• Prospected and onboarded 20+ Clients for API sales.
• Achieved 115% target in the last financial year.

• Spearheaded API business development for regulated and semi-regulated markets.
• Generated INR 3 Cr in new domestic business within the first 3 months.
• Opened new export markets: Sri Lanka, Bangladesh, Kenya, and Jordan.

• Responsible for new business development for the tender business of finished formulations for Africa, and API export business for ROW markets.
• Identification of clients, and sourcing of APIs and finished formulations.
• Developed a new market: Kenya, Sri Lanka, Indonesia, Bangladesh, and Vietnam.
• Successfully registered five formulations in Benin and Senegal, and won and supplied tenders worth USD 0.4 million in Senegal.

• Pioneered entry into Southeast Asia (Philippines, Cambodia, Thailand, Vietnam) and Latin America (Bolivia, Dominican Republic).
• Initiated operations in Francophone Africa; won tenders in Ivory Coast, and Benin.
• Responsible for Business Development in Southeast Asia and Latin America.
• Identification of business opportunities for new clients and new territories for the company.
• Successfully bid on and supplied the UNDP tender (2018-2019).
• Played a key role in initiating the US FDA inspection process for the company.
• End-to-end management of product registration, order execution, and payment collection.

(Early career roles: supported CEO in setting up a formulation plant, handled export-import documentation, regulatory coordination, business development, recruitment, followed up with Pharmexcil for reimbursement, and office administration.)