Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Geetanjali Patra

Geetanjali Patra

Cuttack

Summary

6 Years experienced Digital Marketing Strategist with a proven track record of problem-solving and enhancing client satisfaction. Specializes in Campaign Manager 360, Integrated Marketing, Web Analytics, Display Advertising, Mobile Advertising, Video Advertising, Branding, and Trafficking creatives. Proficient in Third Party tags and tracking for Reporting and Attribution. Also skilled in Google Analytics and associating CM360 with other platforms like DV360, Google Ads, Firebase, Android & Third party measurements.

Overview

6
6
years of professional experience

Work History

Account Manager

Paragon Digital By Dentsu
08.2023 - Current
  • Developed and maintained relationships with key accounts to ensure customer satisfaction.
  • Created comprehensive reports on account performance and presented them to senior management.
  • Coordinate with creative agencies & media planner to ensure smooth & timely deliveries of creatives & tags.
  • Managed a portfolio of key accounts, ensuring high levels of client satisfaction and retention.
  • Managed multiple accounts simultaneously while meeting deadlines.
  • Provided training and guidance to new Account Managers.
  • Analyzed client data and identified opportunities for growth.
  • Acted as main point of contact in matters relating to client concerns and needs, creating material specs, coordinating with publishers on smooth rendering & delivery of tags.
  • Resolved client issues and complaints in a timely and effective manner, ensuring client satisfaction.

Quality Assurance Specialist

Google Operations Center
Hyderabad
10.2022 - 08.2023
  • Handling tier I & II accounts of CM360, advertiser creation, advertiser certification, optimizing, troubleshooting
  • Providing benchmarks for the campaigns after thoroughly analyzing the RTB trends using Google's internal tools
  • Planning and executing campaigns for the clients and QA the campaigns before flight
  • Applying for advertiser certification and white-listing related to sensitive advertising or beta feature programs
  • Rationalizing campaign's performance, optimizing campaigns, recommending same to Account Managers
  • Taming Campaign Quality Score by creative optimization, relevance of Ad, viewability and Ad positioning.

Digital Marketing Senior Advisory

Google Operations Center
Hyderabad
05.2020 - 09.2022
  • Handled tier I & II accounts of CM360, advertiser creation, advertiser certification, optimizing, troubleshooting
  • Provided benchmarks for the campaigns after thoroughly analyzing the RTB trends using Google's internal tools
  • Planned and executed campaigns for the clients and QA the campaigns before flight
  • Applied for advertiser certification and white-listing related to sensitive advertising or beta feature programs
  • Rationalized campaign's performance, optimized campaigns, recommending same to Account Managers
  • Tamed Campaign Quality Score by creative optimization, relevance of Ad, viewability and Ad positioning.

Digital Marketing Senior Advisory

Accenture
Hyderabad
05.2018 - 05.2020
  • At Accenture (Google as a client) handled Trafficking, Optimization and Reporting for the clients across the Globe
  • Key responsibilities included troubleshooting, trafficking & optimization
  • Vast experience in managing campaigns for premium clients on CM
  • Explained the CM360 design to clients over Email/Chat/Call
  • Achieved expertise on ad-serving solutions to assist the teams in managing client relationships by resolving delivery and performance problems related to campaign set-up and trafficking and QA all ad campaigns/creative
  • Worked closely with agencies and clients helping them resolve their issues with Trafficking, Ad serving, Reporting, discrepancies and all kinds of technical issues.

Education

Bachelors in Business Administration -

Ravenshaw University
Cuttack, Odisha
01.2017

Intermediate ISC(CHSE) -

Christ College
Cuttack, Odisha
01.2014

Schooling(ICSE) -

SCB Medical Public School
Cuttack, Odisha
01.2012

Skills

  • Google Campaign Manager 360
  • Google Tag Manager
  • Google Studio
  • Ads
  • Creatives trafficking
  • Audience reporting
  • MOAT
  • Double verify
  • Bulk upload
  • Ad tags
  • Floodlight tags
  • Third party tags implementation
  • Monitoring Ad's performance
  • Third party reporting
  • First party reporting
  • Attribution
  • Data Transfer V2
  • Usage of Excel
  • Sheets to bulk traffic Ads
  • Flash - Talking
  • Google analytics

Accomplishments

  • Received 3 Touch Stone Awards in GOC for client delight.
  • GOC Hero of the Quarter - Q2 for meeting SLA's
  • Star of Business Award in Accenture

Timeline

Account Manager

Paragon Digital By Dentsu
08.2023 - Current

Quality Assurance Specialist

Google Operations Center
10.2022 - 08.2023

Digital Marketing Senior Advisory

Google Operations Center
05.2020 - 09.2022

Digital Marketing Senior Advisory

Accenture
05.2018 - 05.2020

Bachelors in Business Administration -

Ravenshaw University

Intermediate ISC(CHSE) -

Christ College

Schooling(ICSE) -

SCB Medical Public School

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Geetanjali Patra