Geetanjali Pednekar

The Role – Consultant

• Prospect new clients and new initiatives for Onference leading to an increase in revenue for the Content Development team
• Marketing & Scientific Consultancy, Advisory Boards, KOL Management, Innovation Strategies
• Clients acquired: Alkem, JB Pharma, Pfizer, GSK, Zuvius Lifesciences, Bliss and Peerless Hospital
• International alliances: WHO Steering Committee for PPH

The Role – Head of Content Development (May'22 to Nov'22):

• Setting up a “Content Development Team” on the methodology of BOP (Build-Operate-Transfer) Administrative Responsibility: a
• Recruiting, training and setting up a content team (along with in-house recruiter)b
• SOPs' development for the content teamc
• Staff assessment, and performance evaluation along with the HR team Onboarding Key Opinion Leaders from different specialties with the intent of bringing their medical expertise for further dissemination as educational content
• Work on the curation of Onference Originals, a segment containing the original content, establishing the property for leveraging the business
• Create revenue streams based on Onference Originals Onboard course convenors to produce academic courses for distribution on the Onference platform
• Work with internal teams to assist in project management and marketing

Self-owned medical communications agency

• Projects: Marketing & Scientific Consultancy, Advisory Boards, KOL Management, Promotional Meetings
• High-quality promotional inputs developed for international clients – global project on clean beauty products, web listening of keywords for development of digital communications by use of in-house software.
• Provided strategy to develop key medical marketing messages for a low molecular weight heparin; the project involved KOLs, promotional meetings and new media solutions

• Some key projects and clients:
• GSK – five-year-long content retainer project: Providing strategic and medico-marketing support to the antibiotic range for COE division across various countries. Microwatch - an annual global magazine for 80 countries (antibiotics).
• Pfizer: Detrusitol Campaign, Fragmin Evidence Series, Partnerships for Health Meetings and magazine work, provided strategy to develop key medical marketing messages for a low molecular weight heparin; the project involved KOLs, promotional meetings and new media solutions
• International Alliances: Columbia University, Brigham and Women's Hospital, Fox Chase Cancer Center, Thomas Jefferson University, Level Ex Inc., IMCAS (Paris), Skinnaid (Paris)
• Skinnaid: High-quality promotional inputs developed for international clients – global project on clean beauty products, web listening of keywords for development of digital communications by use of in-house software.

The Highlights:

• Strategic Planning:
• Lead the development and execution of content marketing strategies for clients.
• Conduct thorough research and analysis of prescription trends, market dynamics, and competitors.
• Define clear objectives, target audience profiles, and milestones for each campaign.
• Collaborate with clients to understand their brand goals and align strategies accordingly.

• Client Management and Consultation:
• Serve as the main point of contact and trusted advisor for clients.
• Conduct client meetings and presentations to discuss strategic recommendations, campaign performance, and growth opportunities.
• Provide strategic guidance and insights to optimize clients' marketing efforts (digital and physical).
• Foster strong, long-term relationships with clients, ensuring their satisfaction and retention.

• Campaign Development and Execution:
• Collaborate with internal teams to develop comprehensive marketing campaigns across various channels.
• Collaborate with design team to define campaign messaging, creative concepts, and target audience segmentation.
• Develop comprehensive reports and presentations, highlighting key findings and actionable recommendations.
• Present performance reports to clients, providing insights and strategic guidance for future campaigns.
• Collaborate effectively with cross-functional teams, including account management, creative, and data analytics, to ensure seamless campaign execution and client satisfaction.

The Role:

• Successfully managed clients like GlaxoSmithKline, Pfizer, Abbott and Glenmark with a six-member team responsible for handling mid-segment companies (in terms of volume of business)
• Achieved 80% of the total company's billing revenues in a single year
• Projects: Brand Growth, Corporate image enhancement, KOL Management, Scientific Communication, International Speaker Programs

The Highlights:

• Helped start Adroit Digital Ideas in the field of medical communications and healthcare advertising Projects: Marketing & Scientific Consultancy, Advisory Boards, KOL Management, Promotional Meetings

Marketing & New Media Solutions

The Role:

• Developing new business and handling projects for GSK & Pfizer
• Pfizer – two-year contract for development of content for Pfizer LMS
• Providing strategic and medico-marketing support to various divisions in a pharmaceutical organization viz., Marketing, Training, Medical and Corporate Communications

The Highlights:

• Provided strategy to develop key medical marketing messages for a low molecular weight heparin; the project involves KOLs, promotional meetings and new media solutions
• Projects: Marketing & Scientific Consultancy, Advisory Boards, KOL Management, Promotional Meetings
• Clients: Pfizer, GSK, Abbott, Nicholas Piramal, Sun Pharma, etc.

The Role

• Spearheading the entire operations of the Healthcare Division of Publicis
• Developing and maintaining relationships with key decision makers of two important clients, Sanofi-Aventis and Sanofi-Pasteur
• Coordinating with the creative department to conceptualize and develop promotional inputs for all brands in the various therapeutic categories such as cardiology, diabetology, CNS brands, vaccines and antibiotics
• Heading the healthcare team of 15 members comprising of a Client Services Team for their routine operational work & Creative Team lead by Creative Group Head, 5 Art Directors, 2 Copy Writers & 3 Studio Artists.

Growth Path: Client Services Executive>> Client Services Manager>> Account Head>> Account Director>> Senior Manager - Strategic Business Development

Resigned as Senior Manager – Strategic Solutions

• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profit.
• Joined as a Business Development Manager and was promoted to Senior Business Development Manager and then Account Head within a span of two years
• Independently started two divisions; (i) Strategic Marketing - devoted to strategic marketing services for important clients across India – Pfizer, GSK, Abbott, Ranbaxy, Unichem, etc., (ii) And KOL Management – manage projects that involve International Speakers from key trials to help promotional programs for brands in India
• Successfully managed clients like GlaxoSmithKline, Aventis, Pfizer and Unichem with a three-member team responsible for handling mid-segment companies (in terms of volume of business)
• Achieved 20% of the total company's billing revenues in a single year (2.10 crores)
• Projects: Brand Growth, Corporate image enhancement, KOL Management, Scientific Communication, International Speaker Programs
• Clients: GSK, Pfizer, Unichem, Astra Zeneca, Sun Pharmaceuticals
• Worked on the award-winning project of National Consensus Development Guidelines for Fragmin and DVT Protocol Program
• Handled ICU Connections for Pfizer for a period of two years.
• Consistently achieved 95% of targets consecutively year after year

Building team capabilities:

• Development of internal processes for the business development team
• Development of induction and training manuals for the new recruits in the team
• Taught consultative selling techniques to new and existing staff members to build expertise.

Solutions offered: Advisory Boards, Round Table Meetings, Satellite Symposia, International KOL Programs, Helplines, Visual Aids, Patient Management and Retention Programs, Leave behind Leaflets, Continuous Medical Education, etc.

The Highlights

• Started the assignment as the first person to be recruited in the Pharma Division at Mumbai for development of new business
• Efficiently serviced major pharmaceutical companies, developed brand plans right from inception; Fitovit for JB Chemicals, Blistek for Elder Pharmaceuticals to name a few.

The Highlights

• Effectively managed two brand segments, viz. Ethical and OTC range of brands
• Ethical (prescription) brands- Anti-rheumatic Range and Gynecology Range of products
• Conducted extensive fieldwork to understand the market, evaluating the implementation of strategies and monitoring key competitor activities
• Developed innovative and informative promotional programs for augmenting Field Force detailing efforts
• Coordinated across the Field Force and other departments to resolve various product-related issues from time to time
• Conducted product training for new Field Personnel & need based refresher programs
• OTC Brands – Trishun Rub, Zandu Honey
• Developed communication strategy and informative promotional programs
• Assisted seniors in the implementation of marketing programs
• Interfaced with different departments for product development
• Coordinated with advertising agencies for the advertising and media plans.

The Highlights

• Achieved sales target by making the medical fraternity aware of the various quality products offered by Cipla
• Increased the market share of Cipla products vis-à-vis competitor products.