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Geetanjali Singh
Strategy Consultant | Operations | IT Partnerships
Gurgaon
Summary
- Management Consultant with 10+ years of qualitative approach towards Tech, FMCG, E-Commerce, Media, & Entertainment Companies with an extensive workflow in measuring the Growth and Strategy.
- Gained collective experience in Adobe | HCL Tech | Samsung | Wooplr | Prime Focus to many other Startups & Established Firms .
- Well versed with Software tools as SAP |ZOHO CRM | Apollo | Mailchimp | Sales Navigator | Salesforce | Chatbots | RPA | Google Analytics | Brevo | Goolgle Ads | Semrush | AHRefs | ChatGPT | OpenAI
- Interest pertaining to Innovation | Project Management| | Growth Strategy, Consultation | Automation & AI Projects.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Project Consultant
Mobifly
08.2023 - 04.2024
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs in the areas of companies services.
- Gathered, organized and input information into digital database.
- Created and developed detailed work plans to meet business priorities and deadlines.
- Onboarded and managed new client accounts to boost retention rates.
Project & Revenue Manager
Okie Electronics Pvt. Ltd
03.2022 - 10.2022
- Driving Management Mandates for Channel Profitability, Superior Customer experience & Co-ordination with Channel Partners & Distributors for improved business hygiene
- Driving higher ASP mix management, interventions to improve category and brand positioning in all zones i.e Amazon E-Commerce + GeM + Flipkart
- Conceptualize & implement Sales Incentive Program (SIP) for Sales force across circles, modify KPIs regularly to enhance motivational and productivity levels of Sales force
- Provide the BIS & Licensing of the Smart Tvs + Tower Speakers
- API integration with Razorpay & other Payment Gateways.
Consultant - Projects & Clients Advisory
DGTL INNOVATIONS LLP
11.2020 - 03.2021
- Manage client relationships with the objective of securing repeat business
- Support the development of new service offerings and be responsible for preparing pre-sales pitches, approach papers and proposals
- Delivered various On-Premise & Cloud-based ERPs & SaaS
- SPOC for both Campaign and Business Care Service for driving Operational excellence develops and conducts peer reviews of the business requirements to ensure that requirement specifications are correctly interpreted
- Projects with Client - HZL (Hindustan Zinc Ltd.) | Laxmi Organics | Protiviti India | SESA GOA | Hiranandani | CAIRN India
Project Delivery Manager
Kalyan Ji Heritage
12.2019 - 11.2020
- Monitor FMCG trends and new consumer habits in the E-Commerce channel
- Also, track the market KPIs that measure success to support the innovation agenda
- Ensure that all projects are delivered on time, within the scope and within budget
- Connects with customers in ensuring traction of deployed Digital Marketing campaigns by calling out customers, sending written communications and similar means of contact
- Perform risk management to minimize project risks.
Corporate Strategy, Consulting & Business Intelligence
Prime Focus Technologies
07.2019 - 11.2019
- Developed growth strategy for Media Houses & Sound Projects for Netflix, Star, OTT Platforms
- Prioritized growth levers and geographic & industry portfolio to expand into and Identified related businesses that the client could enter to strengthen its current business
- Hands-on expertise in heading overall project activities right from the conceptualization stage to the execution and close-out
- Was the part of the global dubbing localization operation vertical for Indian regional & International languages.
A.V.P. - WrapUpNow
Salasar Group
11.2017 - 05.2019
- Bootstrapped & conducted research, analyzing data to identify and define the business model, conceptualized ideas, devise strategies, promotional activities & product design
- Onboarded 100+ corporate ( (India) & enterprises with a team of 12+ strong team members to customize their business online.
- Supervised creation of exciting merchandise displays to catch attention of I.T firms TCS, Accenture & startups based of Indore , Gujarat , Hyderabad.
Sr. Manager - Product & Alliances | Strategy Consultant
SafexPay
01.2017 - 07.2017
- Helped the payment aggregation (through a P.S.P setup), mobile wallets as well as to provide value-added services in the payments domain to consumers, merchants, banks and financial institutions across the globe
- Assisted in branding their multi solutions: Online Checkout options, QR codes, Email and SMS Payments Invoicing
- Wallets Integration: We provide direct transaction with wallets such as Ola Money, Freecharge, Mobikwik, Jio Money, Oxigen Wallet, ezeClick Money & The Mobile Wallet
- Lead Generation: Digital Marketing, SEM & SEO, Re-Seller Partnerships, Leveraging our re-sellers and partners in selling to our merchants - Direct Sales - Product and Techs team of world-class product and tech folks to help solve for making the SMB product as intuitive and seamless for the customers/merchants -
- Managed the inside sales: Training the dedicated team of sales managers to help close out on the leads flowing in from the lead generation.
- Planned post sales activities to help merchants, developers and partners realize the most about the product.
Senior Business Analyst
Wooplr
11.2014 - 12.2016
- Managed activities related to Product Development, Campaigns Reporting, Brand Analysis and Research
- Oversee Key Accounts of Affiliate Channels AMAZON, JABONG & PAYOOM
- Build and maintain robust brand relationships and partner on a consistent basis to ensure the latest and most relevant brand campaigns
- Exposure to all multi drive Digital Agencies Across for a Launch, Affiliate Partnerships, Brand Advertising on Facebook and Google
- Pushed campaigns with Publishers & Digital Marketing Firms (Sokrati, InMobi, WebChutney, Komli Media, VCommission, Applift etc.)
- Analyzed sales, profitability and market conditions and presented findings in cohesive format.
Sr. Analyst - Dowjones Financials
HCL Technologies (Infrastructure Services Division)
04.2010 - 10.2012
- Defines application problem by conferring with clients, evaluating procedures and processes for WSJ/NYPOST/BARRONS
- Ensures operation by training client personnel; providing support for the applications as PeopleSoft / Citrix/ IBM Mainframes
- Assigning SSIDs and SOFTKITs to the I.T
- Personnels via Ticketing Administration Tool (REMEDY)
- Mapping and documenting interfaces between legacy and new systems.
- Created dashboards to monitor and track key performance indicators.
Technical Analyst
Teleperformance
05.2009 - 04.2010
- Worked on the technical support front for Adobe clientele based out of Europe / U.S / U.K / SEA countries
- Managed the CRMs and Key Accounts for knowledge managements for the direct users
- Responsible for maintaining research and product specification for all the adobe products
- Worked with Adobe Design Team, collaborate with SMEs & Team Leaders for adopting and integrating product knowledge.
Intern : Samsung
Inergizer
10.2008 - 03.2009
- Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results
- Maintains national sales results by counseling & disciplining employees, planning, monitoring & appraising job results
- Establishing & adjusts selling prices by monitoring costs, competition, supply & demand
- Develop a marketing strategy and assess areas for new business
- Build new client relationships and maintain old ones.
Education
Bachelor of Technology (B.Tech.) - Information Technology
Meerut Institute of Engineering and Technology(MIET)
01.2004 - 04.2008
Master of Business Administration (MBA) - Computer/Information Technology, Marketing and Business
XLRI Jamshedpur
01.2012 - 04.2013
Media Marketing Certification - Marketing Analytics & Digital Transformation
University of California, Berkeley
Virtual 01.2016 - 04.2017
Skills
Business Strategy
undefinedInterests
Timeline
Project Consultant
Mobifly
08.2023 - 04.2024
Project & Revenue Manager
Okie Electronics Pvt. Ltd
03.2022 - 10.2022
Consultant - Projects & Clients Advisory
DGTL INNOVATIONS LLP
11.2020 - 03.2021
Project Delivery Manager
Kalyan Ji Heritage
12.2019 - 11.2020
Corporate Strategy, Consulting & Business Intelligence
Prime Focus Technologies
07.2019 - 11.2019
A.V.P. - WrapUpNow
Salasar Group
11.2017 - 05.2019
Sr. Manager - Product & Alliances | Strategy Consultant
SafexPay
01.2017 - 07.2017
Media Marketing Certification - Marketing Analytics & Digital Transformation
University of California, Berkeley
01.2016 - 04.2017
Senior Business Analyst
Wooplr
11.2014 - 12.2016
Master of Business Administration (MBA) - Computer/Information Technology, Marketing and Business
XLRI Jamshedpur
01.2012 - 04.2013
Sr. Analyst - Dowjones Financials
HCL Technologies (Infrastructure Services Division)
04.2010 - 10.2012
Technical Analyst
Teleperformance
05.2009 - 04.2010
Intern : Samsung
Inergizer
10.2008 - 03.2009
Bachelor of Technology (B.Tech.) - Information Technology
Meerut Institute of Engineering and Technology(MIET)
01.2004 - 04.2008
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