Geetanshi Arora
Retention Marketing Manager
Gurgaon
Summary
Dynamic marketing professional with a proven track record at Various reputed organizations, enhancing customer retention through data-driven strategies. Skilled in CRM software and adept at fostering collaboration, I excel in executing impactful omnichannel marketing campaigns and driving customer loyalty initiatives. Passionate about leveraging analytics to optimize marketing performance.
Overview
10
10
years of professional experience
Work History
Retention Manager
Superbottoms
12.2022 - Current
- Championed the use of data-driven approaches which positively impacted retention rates by 15%.
- Fostered a culture of continuous improvement by encouraging feedback from direct Consumers and Buyers. Used insights gathered to drive ongoing enhancements to retention strategies.
- Increased customer loyalty through the establishment of a comprehensive rewards program like Discount Coupons, Early Access to Sales etc.
- Grown the Retention absolute sales numbers by 100% if we compare this with Last Financial Year.
- Integrated App channels from scratch focusing on omnichannel marketing, personalized experiences, and strategic push notifications to engage users and drive conversions. This lead to the overall contribution of 16% in total sales.
- Managed a dedicated team of Content Writer and graphic designers.
- Championed the use of analytics tools within the department, enabling data-driven decision making across all marketing channels.
- Closely monitor Cohorts movement from day 1 of every month and plan/change campaigns according to it
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Deputy Manager of Marketing
Lead School
10.2021 - 11.2022
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Streamlined internal communication processes, fostering a collaborative work environment among team members.
- Enhanced lead generation by optimizing landing pages and implementing email marketing strategies.
- Championed the use of analytics tools within the department, enabling data-driven decision making across all marketing channels.
- Collaborated with cross-functional teams to develop integrated marketing plans that aligned with overall business objectives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Deputy Manager of Marketing
Aakash Educational Services
06.2019 - 10.2021
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Streamlined internal communication processes, fostering a collaborative work environment among team members.
- Organized successful product launches and promotional events, generating significant media coverage and customer interest.
- Enhanced lead generation by optimizing landing pages and implementing email marketing strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with design and media teams to develop high-quality creative assets.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Digital Marketing Support
Express KCS
10.2017 - 06.2019
- Organized successful product launches and promotional events, generating significant media coverage and customer interest.
- Enhanced lead generation by optimizing landing pages and implementing email marketing strategies.
- Skilled at working independently and collaboratively in a team environment.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked flexible hours across night, weekend, and holiday shifts.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Proved successful working within tight deadlines and a fast-paced environment.
SEO Content Writer
Superise
08.2015 - 09.2017
- Improved organic search results by employing white-hat SEO techniques and best practices.
- Communicated effectively with clients about ongoing progress and updates related to their SEO strategy.
- Created compelling meta descriptions and title tags to increase click-through rates from search engines.
- Increased keyword rankings through diligent research and optimizing on-page elements.
Education
B.COM - Bachelors of Commerce
Allahabad University
04.2001 -
12th Grade
St. Anthony's Sr Sec School
Delhi, India05-2014
Skills
CRM software proficiency
Email marketing campaigns
WhatsApp marketing campaigns
Mobile app engagement
Upselling strategies
Customer segmentation
Customer retention strategies
Up-selling techniques
Cross-selling techniques
Timeline
Retention Manager
Superbottoms
12.2022 - Current
Deputy Manager of Marketing
Lead School
10.2021 - 11.2022
Deputy Manager of Marketing
Aakash Educational Services
06.2019 - 10.2021
Digital Marketing Support
Express KCS
10.2017 - 06.2019
SEO Content Writer
Superise
08.2015 - 09.2017
B.COM - Bachelors of Commerce
Allahabad University
04.2001 -
12th Grade
St. Anthony's Sr Sec School
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