Practicing yoga and mindfulness
Geethanjali Ningaraju
Sales Lead
Bangalore
Summary
Tech-driven professional with 7 years of combined experience in software development and SaaS sales, bridging technology and customer needs. Began my career as a front-end developer before transitioning into B2B SaaS sales, where I led consultative demos, managed client relationships, and helped bring an AI-enabled automation platform from beta to market. Skilled in translating complex technical concepts into business value, leveraging data and automation tools to optimize sales strategies. Passionate about applying my technical foundation and sales expertise to create impact as a Sales Engineer in the Applied AI and Data Science domain.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Enterprise Sales Lead & Founding Team Member
WowLeads
01.2023 - Current
- Launched and led the go-to-market strategy for an AI-enabled B2B lead generation and outreach platform, helping to position the product from beta to early-market validation.
- Owned the full B2B sales cycle from identifying target accounts, running campaigns, conducting product demos, addressing technical queries, and guiding clients through implementation.
- Conducted consultative demos customized for each client’s industry, demonstrating how automation and AI calling could optimize their sales workflows, and boost outreach efficiency.
- Helped prospects define their Total Addressable Market (TAM) and craft multi-channel outreach and messaging strategies, improving campaign engagement by 30% and driving product adoption.
- Collaborated with cross-functional teams, including product, data, and engineering, to refine AI features like lead scoring and call prioritization based on user feedback and usage data.
- Designed and implemented a CRM-based sales pipeline and reporting system, improving visibility into key KPIs, such as demo conversion and lead quality.
- Mentored and trained a small team of associates, enhancing outreach efficiency by 30%, and creating a structured, data-driven sales process.
Sales Strategist
Crystal Stays
01.2021 - 12.2022
- Led corporate and campus campaigns targeting HR and B2B clients to secure long-term alliances, maintaining a 90% occupancy rate and partnered with them.
- Improved outreach templates and CRM tracking, raising response rates by 20%.
- Developed dynamic pricing models and booking incentives to boost competitiveness and profitability.
- Strengthened brand presence by increasing social media engagement by 40%, resulting in more direct bookings.
- Leveraged data analytics to fine-tune marketing strategies, leading to better customer acquisition and retention.
Front-end Developer
Vyosim
06.2018 - 12.2020
- Collaborated with IT and Finance teams to design user-friendly interfaces and improve website performance.
- Optimized database queries to speed up data retrieval by 30%.
- Developed responsive front-end modules and API integrations for SaaS solutions.
- Guided a group of interns and provided insights based on analytics to improve team performance and outputs.
- Collaborated with UX/UI designers to translate visual concepts into functional and dynamic web pages, ensuring alignment with brand standards and user expectations.
Education
Bachelor's of Engineering - Computer And Information Sciences
Dayananda Sagar College of Engineering
Bangalore08.2018
HSC - Computer Science
BMS College
Bangalore 04.2001 -
SSC -
HRISHIKESH VIDYAPEETA
Bangalore 04.2001 -
Skills
Strategic consultative selling
Accomplishments
- Generated 30 to 40 qualified B2B leads per month across SaaS, marketing, and manufacturing domains
- Conducted 25+ product demos for the beta SaaS platform, converting early adopters
- Designed and implemented a CRM pipeline and reporting system in Google Sheets to track KPI metrics
- Collaborated with co-founders on budget planning and sales forecasting
- Introduced data-driven sales tracking to measure demo-to-close conversion ratios
Interests
Playing board games
Active badminton Player
Attending theater and cultural performances
Extra Activities
Smilee NGO, Active volunteer, Bangalore, India.
- Assisted in organizing events for individuals with physical challenges, showcasing their talents,
- Participated in community initiatives, including village painting programs, to promote local engagement and creativity
Case Study
Case Study: Driving Early Adoption for an AI-Driven B2B Lead-Generation Platform
Context
Role: Enterprise Sales Lead & Founding Team Member | Company: WowLeads | Period: 2023 – Present
Context
WowLeads is an AI-powered B2B outreach and lead-generation platform that automates multi-channel campaigns—email, LinkedIn, AI calling, and contact-form submissions—to help businesses reach their Ideal Customer Profile (ICP) at scale.
As part of the founding team, I led go-to-market efforts during the beta phase, driving early adoption and educating SMB/SME clients on data-driven, automated outreach.
Challenge
Approach
1 · Building the Outreach Engine- Executed daily cold calls and AI-automated email, LinkedIn, and contact-form campaigns using WowLeads’ internal platform.
- Crafted personalized outreach templates for each ICP segment.
- Introduced a contact-form submission campaign that auto-sent tailored inquiries to target companies’ sites, boosting trial conversions.
- Delivered 25 + customized demos showing automation ROI and data-driven targeting.
- Guided prospects to define ICP and TAM within the tool and visualize reachable markets.
- Taught SMB/SME clients multi-touch outreach techniques combining calls, social, and forms versus single-channel methods.
- Partnered with the Managed Services Team to run end-to-end client campaigns—data sourcing, execution, and reporting.
- Led data delivery and segmentation for these campaigns, ensuring accurate targeting and consistent lead flow.
- Built and supervised a small intern outreach team using LinkedIn automation for personalized messaging.
- Customer acquisition / trial sign-ups: +25 – 30 % via multi-channel automation
- Lead engagement: +20 % through AI-driven form and LinkedIn workflows
- Demo effectiveness: Improved adoption by showcasing ROI & automation value
- Product improvement: Delivered field feedback that refined AI calling & workflow modules
- Team productivity: Increased outreach efficiency by ≈ 30 %
Key Skills
Consultative Selling · B2B SaaS Sales · AI Automation · TAM Analysis · Data-Driven Strategy · CRM Management · Cross-Functional Collaboration · Customer Education,
Tools
Google Sheets, SalesHandy, Perplexity, Gamma, WowLeads
Timeline
Enterprise Sales Lead & Founding Team Member
WowLeads
01.2023 - Current
Sales Strategist
Crystal Stays
01.2021 - 12.2022
Front-end Developer
Vyosim
06.2018 - 12.2020
HSC - Computer Science
BMS College
04.2001 -
SSC -
HRISHIKESH VIDYAPEETA
04.2001 -
Bachelor's of Engineering - Computer And Information Sciences
Dayananda Sagar College of Engineering