GEETHU UDAYAN U S
TRIVANDRUM
Summary
Dynamic media consultant with a proven track record at Michael Builders, specializing in media strategy and market analysis. Expert in content creation and audience engagement, I drive impactful campaigns that resonate with target demographics. Adept at project management, I foster collaboration and innovation to achieve exceptional results in digital marketing initiatives.
Overview
15
15
years of professional experience
Work History
Administrative and Media Consultant
Michael Builders
Thiruvananthapuram, Kerala
04.2025 - Current
- Developed media strategies for construction projects to enhance visibility and engagement.
- Collaborated with marketing teams to create promotional materials and digital content.
- Analyzed market trends to inform media planning and target audience selection.
- Monitored industry news and competitor activities to adjust media campaigns accordingly.
- Maintained professionality and efficiency while working closely with leadership.
Content Specialist and Consultant
Freelancer
Thiruvananthapuram, Kerala
10.2024 - 03.2025
- Conducted regular audits of web pages and updated outdated or irrelevant information promptly.
- Developed strong relationships with subject matter experts to enhance the credibility of published materials.
- Championed a culture of continuous learning among team members through workshops, trainings, and collaborative brainstorming sessions.
- Utilized data-driven insights to inform content creation efforts, leading to better-targeted messaging that resonated with target audiences.
Marketing and Content Specialist
William Hill
10.2023 - 08.2024
- Negotiated optimal placement of advertisements across different media types.
- Developed research strategies to assess market demand for new offerings.
- Assisted businesses with setting up marketing policies and programmes for consistent growth.
Sub Editor
Kalapremi Daily
01.2017 - 07.2023
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Developed and maintained editorial standards for content.
- Suggested improvements to content to enhance quality and accuracy.
- Acquired in-depth knowledge of content areas to provide effective edits.
- Generated and maintained style guides to encourage consistent quality of content.
Sub Editor/Reporter
Siyahi
11.2013 - 12.2016
- Write headlines, captions and short paragraphs which lead into articles, and 'panels' which break up text.
- Built strong relationship with sources to gain access to exclusive information.
- Edit articles to make them clearer or shorter.
- Attending press conferences and conducting interviews.
- Writing,rewriting,editing ,translating and proofreading text.
- Making sure that 'house style' is adhered to.
Computer Operator/Clerk
Kerala State Bamboo Corporation Ltd.
05.2010 - 04.2012
- Computerization of accounts activities to smoothen receipts and payment statement for easiness of auditing.
- Generated reports covering details about data, system operation, and error monitoring.
- Maintained spreadsheets of data across multiple systems while preserving exceptional data accuracy.
- Complied with data entry quotients to support time-sensitive project input milestones.
Education
Master of Arts - Media Management
Middlesex University
London 07-2024
PG Diploma - Journalism And Mass Communication
Institute of Journalism,Press Club
Trivandrum09.2013
Bachelor of Arts -
H H Maharaja's College For Women
Vazhuthacaud,Trivandrum03.2010
Plus Two -
Govt.Girls Higher Secondary School
Cottonhill,Trivandrum03.2007
S S L C -
Abraham Memorial Higher Secondary School
Thirumala,Trivandrum03.2005
Skills
- Media strategy
- Market analysis
- Content creation
- Digital marketing
- Editorial standards
- Audience engagement
- Project management
Timeline
Administrative and Media Consultant
Michael Builders
04.2025 - Current
Content Specialist and Consultant
Freelancer
10.2024 - 03.2025
Marketing and Content Specialist
William Hill
10.2023 - 08.2024
Sub Editor
Kalapremi Daily
01.2017 - 07.2023
Sub Editor/Reporter
Siyahi
11.2013 - 12.2016
Computer Operator/Clerk
Kerala State Bamboo Corporation Ltd.
05.2010 - 04.2012
Master of Arts - Media Management
Middlesex University
PG Diploma - Journalism And Mass Communication
Institute of Journalism,Press Club
Bachelor of Arts -
H H Maharaja's College For Women
Plus Two -
Govt.Girls Higher Secondary School
S S L C -
Abraham Memorial Higher Secondary School