Summary
Overview
Work History
Education
Skills
Select Highlights
Timeline
Generic

Geetika Johri

Mumbai,MH

Summary

Strategic media professional with over 20 years of experience in content strategy, programming and IP development across radio, television and digital platforms. Adept at leading creative teams, launching high-impact properties, and collaborating to deliver award-winning content. Known for building brand equity, leveraging talent, and leading market-winning campaigns.

Overview

28
28
years of professional experience

Work History

National Programming Head

92.7 BIG FM, RBNL
08.2021 - Current
  • - Steering programming across 58 stations and nationwide functions including COE and HUB with a focus on innovation, consistency, and brand resonance.
  • - Led the team to win 90+ prestigious awards (Golden Mikes, NYF, IRF, ACEF) reinforcing BIG FM’s creative and market leadership.
  • - Conceived and launched flagship content IPs such as Dhun Badal Ke Toh Dekho (S1–S3), Blue Mic (indie music platform), Antakshari, and Zor Se Shor, catering to diverse audiences.
  • - Mentored and built careers of leading RJs; supervised on-air tonality, positioning and personality development.
  • - Orchestrated hyperlocal and national campaigns on themes of inclusion, social change, festivals and cultural identity, resulting in increased listenership and advertiser interest.
  • - Integrated purpose-driven messaging with commercial objectives, aligning programming with brand partnerships and social impact.

Head of Programming – Metros

92.7 BIG FM, RBNL
05.2018 - 07.2021
  • - Directed programming strategy for six key metro stations, alongside the national team, optimizing local relevance while maintaining national cohesion.
  • - Successfully launched BRO (BIG Radio Online)—BIG FM’s youth-dedicated streaming station—positioning it as a pioneering internet radio initiative during the pandemic.
  • - Spearheaded the relaunch of BIG FM with the thought-leadership-driven brand philosophy Dhun Badal Ke Toh Dekho, which later evolved into a multi-season show format and became the network’s core positioning
  • - Developed content calendars aligned to city-specific insights, festivals, regional issues, and cultural trends, resulting in improved RAM ratings (Kolkata #1, Mumbai/Bengaluru #2, Delhi #3).
  • - Drove the creation and rollout of national radio shows in partnership with celebrities like Annu Kapoor, Neelesh Misra, Suniel Shetty—achieving cross-market consistency and cultural resonance.
  • - Partnered with revenue teams to co-create branded solutions and AFPs resulting in high client satisfaction and repeat business.

Creative Director

Golden Ticket Films Pvt Ltd
10.2017 - 04.2018
  • - Spearheaded concept development for digital-first content tailored for OTT platforms.
  • - Co-wrote long-form fiction projects including Retribution (a thriller series) and The Bride Killer (a psychological crime feature).

Head/Lead – Programming

Zindagi, ZEEL
05.2014 - 09.2017
  • - Oversaw both Indian originals and global acquisitions, blending culturally rooted narratives with contemporary storytelling.
  • - Launched critically acclaimed fiction shows like Bhaage Re Mann and TV Ke Uss Paar, notable for strong female leads and fresh tones.
  • - Played a pivotal role in sourcing, acquiring and localizing Pakistani and other foreign-language content, making Zindagi a path-breaking GEC.
  • - Actively managed dubbing, script adaptation, voice casting and channel presentation, ensuring quality parity with top-tier Indian GECs.
  • - Achieved digital and on-air engagement through unique storytelling and progressive themes.

Creative Head

120 Media Collective
06.2012 - 01.2014
  • - Led end-to-end production of The Tara Sharma Show (S02), an AFP on modern parenting.
  • - Conceptualized show direction, format, tone and syndication strategy, resulting in multi-platform broadcast across Colors, Nick, Nick Jr., and NDTV Good Times.
  • - Collaborated with brands and agencies to ensure seamless sponsor integration within editorial.
  • - Initiated pre-development of Season 3 and ideated additional TV concepts for IP expansion.

Executive Producer – Non-Fiction / AFPs

NDTV Imagine / Imagine TV
01.2007 - 01.2012
  • - Delivered over 20 successful properties across reality, talent, and brand-integrated content, establishing a new benchmark for non-fiction programming.
  • - Produced and creatively contributed to landmark reality shows such as Raaz Pichle Janam Ka, Nachle Ve with Saroj Khan, Desi Girls, Pati Patni Aur Woh and Swayamvar series.
  • - Played a key role in branded content synergy, designing tailored formats for clients like Fisher Price (The Tara Sharma Show S1), HDFC Life, John Players, Bajaj Allianz, and Chivas Studio.
  • - Oversaw all phases of production from ideation and casting to final delivery, maintaining both storytelling integrity and sponsor mandates.

Associate Producer

CNBC Awaaz
02.2005 - 04.2005
  • Created business and lifestyle content from a consumer perspective, including budget specials and entertainment shows.

Associate Producer

Star News
01.2003 - 01.2005
  • Directed live news bulletins and special coverage; notably led the 2004 General Election broadcast from the studio.

Executive Producer

Cinevistaas Ltd.
07.2002 - 11.2002
  • Spearheaded the development and production of Zee TV’s daily fiction series Aati Rahengi Baharein.

Executive Producer

Balaji Telefilms
12.2001 - 06.2002
  • Led production and scripting of primetime fiction shows including Kitne Kool Hain Hum and Kkusum.

Associate Producer

Shobhna Desai Productions
09.2001 - 10.2001
  • Managed daily show operations, artist coordination, and shoot logistics.

Programming Executive

HFCL Nine Broadcasting
08.2000 - 09.2001
  • Managed fiction, reality, and event programming on Channel 9’s DD Metro prime time block.

Production Executive

BAG Films
11.1999 - 08.2000
  • Worked on current affairs shows and celebrity interviews including Ru-Ba-Ru and Let’s Talk.

Research Assistant

Aaj Tak (TV Today)
08.1999 - 10.1999
  • Contributed to election coverage and created content resources for Doordarshan’s India Decides broadcast.

Intern

Zee News
02.1998 - 04.1998
  • Gained early experience in news production and research for Hindi and English current affairs segments.

Education

PGDBM - Business Management

NMIMS
01.2022

B.A. - Journalism

Delhi College of Arts & Commerce, DU
01.1999

Certificate - Art Appreciation

National Museum Institute, Delhi
01.1998

ISC - undefined

Sophia Girls’ School, Meerut
01.1996

Skills

  • Content Strategy & IP Creation Brand Positioning & Campaign Development Team Leadership & Talent Management Multi-Platform Programming (Radio, TV, Digital) Audience Insight & Engagement Award-Winning Content & Campaign Strategy Cross-Functional Collaboration Digital First Programming & Streaming IPs
undefined

Select Highlights

  • Successfully led the transformation of BIG FM’s brand voice and content strategy, driving innovation across all metro and regional markets.
  • Built and mentored high-performing creative teams across radio and digital, fostering a collaborative culture and developing multiple RJs into strong personal brands.
  • Delivered award-winning campaigns with measurable impact—90+ industry recognitions across global and national platforms.
  • Created and scaled flagship IPs (Dhun Badal Ke Toh Dekho, Blue Mic, Antakshari), now integrated into the brand DNA.
  • Known for consistently bridging creativity and commercial success by aligning content with both audience insights and advertiser goals.
  • Recognized for cross-platform storytelling spanning journalism, fiction, and non-fiction formats, with a consistent focus on purpose-led narratives.
  • Champion for women-led stories and inclusive content formats, ensuring greater representation both on and off the mic.

Timeline

National Programming Head

92.7 BIG FM, RBNL
08.2021 - Current

Head of Programming – Metros

92.7 BIG FM, RBNL
05.2018 - 07.2021

Creative Director

Golden Ticket Films Pvt Ltd
10.2017 - 04.2018

Head/Lead – Programming

Zindagi, ZEEL
05.2014 - 09.2017

Creative Head

120 Media Collective
06.2012 - 01.2014

Executive Producer – Non-Fiction / AFPs

NDTV Imagine / Imagine TV
01.2007 - 01.2012

Associate Producer

CNBC Awaaz
02.2005 - 04.2005

Associate Producer

Star News
01.2003 - 01.2005

Executive Producer

Cinevistaas Ltd.
07.2002 - 11.2002

Executive Producer

Balaji Telefilms
12.2001 - 06.2002

Associate Producer

Shobhna Desai Productions
09.2001 - 10.2001

Programming Executive

HFCL Nine Broadcasting
08.2000 - 09.2001

Production Executive

BAG Films
11.1999 - 08.2000

Research Assistant

Aaj Tak (TV Today)
08.1999 - 10.1999

Intern

Zee News
02.1998 - 04.1998

B.A. - Journalism

Delhi College of Arts & Commerce, DU

Certificate - Art Appreciation

National Museum Institute, Delhi

ISC - undefined

Sophia Girls’ School, Meerut

PGDBM - Business Management

NMIMS

Similar Profiles

CREATE PROFILE
Geetika Johri