Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Certification
Timeline
Generic
GEETIKA SATIJA

GEETIKA SATIJA

Gurugram

Summary

Strategic marketing professional with over 9 years of experience in telecom and financial services. Expertise in customer lifecycle management and campaign analytics, driving stakeholder engagement. Skilled in converting data into actionable insights and leading initiatives that enhance revenue and growth.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Assistant Manager

Home Credit India
05.2023 - Current
  • Executed CRM marketing strategies, increasing revenue from 2.3% to 5% within 8 months.
  • Led initiatives for cash loans, cards, and insurance products, maximizing return on investment.
  • Collaborated cross-functionally to ensure brand consistency and improve client engagement.
  • Generated revenue through cash loans, cards, insurance, applications, EMI cards, and credit cards.
  • Managed marketing budgets focused on performance metrics and revenue growth.

Sr. Business Analyst

Pelatro Solutions Pvt. Ltd
07.2020 - 05.2023
  • Engaged clients for requirement gathering to enhance campaign management and implementation clarity.
  • Conducted user acceptance testing to validate developed functionality against specified business needs.
  • Delivered comprehensive business operations support, managing customer churn and tracking revenue leakage.
  • Bridged gaps between IT operations, marketing requirements, and client requests through effective analysis.
  • Consulted clients on new campaigns while providing insights for improvement on existing initiatives.
  • Monitored various campaigns, delivering ad hoc insights and analyses to stakeholders.
  • Executed root cause analysis to identify issues and develop process improvements for cost savings.

Team Lead

A-Technos
01.2019 - 08.2019
  • Cultivated and sustained client relationships to guarantee timely delivery of customized solutions.
  • Enhanced customer satisfaction through proactive engagement and effective delivery tracking.

Senior Financial Analyst

Bharti Airtel Limited
12.2015 - 11.2018
  • Collaborated in the development of the CLM (Customer Lifecycle Management) tool for a leading operator client in Southeast Asia for campaign management, tracking, and insight generation.
  • Managed and developed the reporting framework and dashboard design.
  • Collaborated with the team in defining the derived KPIs, ROI metrics & their logic definition and reconciliation of key business metric.
  • CLM Analytics: To Support the BI based on the Information and through Business analysis.
  • Conversant with entire CLM workflow, KPI development and monitoring, campaign management and effectiveness evaluation, ad-hoc analysis, data driven business insights and recommendations.
  • Analyze trends and other parameters to assess impending churn and advise Data Science team to take corrective action.
  • Work closely with them to define the predictive modeling framework and the requisite business KPIs that will help in mitigating or minimizing churn.
  • Act as a business consultant to advise on next best actions to enhance top-up, revenue management another measures to boost portfolio health.
  • Data Visualization & Reporting: Dashboard creation and portfolio health check analysis as per the Client Requirement.
  • Developed dashboard using Actions, Formatting, Parameters.

Campaign Manager

Bharti Airtel Ltd.
09.2010 - 12.2015
  • Managed customer life cycle campaigns, enhancing engagement and maximizing ROI.
  • Developed KPI dashboards to deliver strategic insights for portfolio health improvements.

Education

B. Tech - Computer Science

Chitkara University
Rajpura, Chandigarh

Skills

  • DB2 and SQL Server
  • MySQL and SQL Developer
  • Customer engagement and retention
  • Stakeholder management
  • A/B testing and segmentation
  • Requirements gathering and analysis
  • Customer complaint resolution
  • Jira project management
  • SAS CI and SAS 360
  • SAS EG and Unica
  • CleverTap marketing automation
  • Adobe Classic tools
  • Power BI data visualization
  • Data modeling
  • Problem solving
  • Analytical thinking
  • Team collaboration
  • Time management abilities
  • Workload management

Languages

Punjabi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Punjabi
Proficient (C2)
C2

Accomplishments

  • Functional award as reorganization for the whole year's exceptional performance.
  • Rockstar Award for Q4 for Extraordinary Performance in the Department.
  • Awarded the top performance rating, 'Exceptional Contributor,' by Bharti Airtel Ltd.
  • Achieved 12,000 kudos points from cross-functions and circles with alive, inclusive, and respectful values.
  • Winner in table tennis, badminton, women's singles, and women's doubles.
  • Awarded for successfully setting up a customized customer life cycle management platform for VI, by Pelatro

Certification

  • Oracle SQL Developer: Certified Associate (Database)
  • Using Power BI with Excel

Timeline

Assistant Manager

Home Credit India
05.2023 - Current

Sr. Business Analyst

Pelatro Solutions Pvt. Ltd
07.2020 - 05.2023

Team Lead

A-Technos
01.2019 - 08.2019

Senior Financial Analyst

Bharti Airtel Limited
12.2015 - 11.2018

Campaign Manager

Bharti Airtel Ltd.
09.2010 - 12.2015

B. Tech - Computer Science

Chitkara University

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GEETIKA SATIJA