Geetika Tyagi
Creative Director
New Delhi,DL
Summary
A dynamic Creative Director with 14+ years of experience who seamlessly blends vision, strategy, and storytelling. From defining brand voice and campaign direction to writing scripts, films, and short-form narratives, I bring a cohesive vision to life across mediums. I'm a storyteller at heart; crafting films and scripts that translate ideas into immersive, cinematic narratives. In the agency environment, I drive holistic creative solutions, guiding teams from concept to execution, ensuring every project is infused with originality, emotional depth, and strategic impact.
I seamlessly move between big-picture strategy and the nuance of a single line of copy, ensuring every concept is rooted in insight and elevated through craft. Equally comfortable in boardrooms and on set, I translate business objectives into compelling stories that resonate culturally and emotionally. My strength lies in connecting dots, strategy, storytelling, and execution so that every piece of communication feels intentional, distinctive, and unforgettable.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Creative Director
Decode Design Studio
06.2025 - Current
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed strategic communication and marketing plans.
- Heading marketing and creative mandate for DLF Malls.
- Heading GMR Airports new brand launch.
- Single-handedly carry out all business pitches for the agency.
- Currently writing brands films for all 8 Adani Airports.
- Responsible to head and produce brand shoots.
-
Account Director
Crescent Group
01.2025 - 06.2025
- Built strong rapport with Jaquar Group through regular check-ins, status updates, and proactive problem-solving approaches.
- Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
- Motivated team members to meet and exceed sales and brand targets.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
- I was heading digital and print initiatives of Jaquar Group(all 42 countries) along with their India Business of Esco and Jaquar India and Jaquar World.
Senior Brand Strategist Consultant
Senior Brand Strategist Consultant
02.2024 - 01.2025
- Consulted a few brands on their online and offline marketing initiatives(Digital brand strategy and content strategy) with offline activation ideas.
- Achievements/Tasks
- Brand Strategy
- Brand Growth
- Content Strategy
- Social Media Strategy
- Offline Activation Print and OOH Ideation, Conceptualization and Copies.
- Digital Account Direction Management(training their resources for existing cliental)
CHIEF MARKETING OFFICER
Narendra's
01.2022 - 01.2024
- Narendra's
- Successful offline and online market penetration for brand's growth in NCR region.
- Marketed the new cuisines to customers through successful Instagram engagement campaigns, FB lead campaigns, and Google Ads.
- Paid Zomato and Swiggy Review Management
- Influencer outreach program for consistent brand growth and visibility.
- Featured in Faridabad Media and News for the restaurant's successful inauguration by Honorable Ram Nath Kovind Ji, former President of India, the former first lady and other elected state MPs and State Ministers.
- Paid and Barter Influencer Marketing Activation(Local and Pan India)
- Rated one of the top 10 restaurants for Fine Dining, authentic Indian cuisine, sweets, chaats and snacks in Faridabad.
Senior Digital Director Consultant
Enormous Brands, Mumbai
07.2023 - 12.2023
- Supported the agency as a Digital Consultant for their existing accounts and new brand pitches
- Ideation and Strategy for new pitches
- Brand Growth & Strategy
- Creative Direction on posts for Social Media Accounts
- Copywriting.
- Conceptualization and Ideation on creative pitches.
- Digital Strategy for new accounts and existing accounts.
Social Media Lead
Cheil, Samsung India
06.2021 - 12.2021
- Managed and led digital mandate for MG Motors, JK Tyres, TCS, and Pepsi Pakistan along with new pitches.
- Led all non samsung brand portfolio.
- MG Motor Astor Car Launch plus brand management for all categories of car.
- JK Tyres social media management(A Tyre with a Brain) film launched with Former F1 Driver Narayan Kartikey led to millions of views on YouTube, led to a positive share of voice and new customer leads for the new tyre.
- TCS social media management
- Pepsi successful Film launch in Pakistan. Supported the brand through film launches.
Creative Director - Digital
Kent RO Systems
06.2020 - 06.2021
- Lead Content, ORM, Social, Graphics, and Video Team here!
Social Media Head
Karmatech MediaWorks
12.2017 - 06.2020
- Head for all social media accounts!
- Social Media Head for all brand accounts, successfully converted 7 retainer accounts in 3 months.
- Featured on various media platforms for the successful launch of the Scandisk Dual Drive film with an Indian Travel Influencer.
- Led brands like Havells, AkzoNobel, SanDisk, QRG Media Group, TanyX, Hero Fin Corp, Hero Motors, Dulux India, Sportech Solutions, Mankind Pharma, Manforce Condoms, Ring Out, Acenstar, PearlPet, Pathkind Labs, Hudson Canola Oil, Happy Dent, Gaana here. and various other production films.
- Added more than 7 retainer brands across social media and digital platforms with a team of 10 people who reported to me. I was also appraised within 3 months of my employment here for getting new businesses and revenue to the organization.
- Developed marketing campaigns, effectively increasing followers on all social platforms and driving brand awareness and in turn sales/leads for the brands above
- Featured for Shut The Phone Up Film for Manforce Condoms on various media and ad platforms.
Social Media Manager
Sapient Razorfish(Publicis Groupe)
11.2015 - 12.2017
- Managed all social retainer accounts single-handedly!
- Achievements/Tasks
- Featured in Cannes, Campaign Brief Asia, Adgully, IndiaTimes, The Drum, Afaqs, and other media platforms for Ultratech Cement Holi Campaign; Colors of Grey.
- Responsible to manage multiple social media accounts for brands like Max Life Insurance, UltraTech Cement, Tirun, Citibank, HealthKart, and Maruti Celerio.
- Responsible for hands-on management of client relationships with the agency to ensure the best in customer satisfaction, overall campaign success, and high levels of client satisfaction.
- Ensured daily retainer operational excellence and strategic insight for all brands.
- Social listening is done through listening tools like Crimson Hexagon, and BrandWatch to track consumer engagement and draw conclusions about user data.
Quality Assurance Analyst - Content Operations for California Google Partners
Google India
01.2013 - 12.2015
- Worked for Google as an Associate Quality & Content Analyst in the Google Books Project (SCPO Team) for California partners.
- Achievements/Tasks
- We helped the online/strategic partners to get their books/content live on Google Play/Google Books through various tools like Dewey, Splatter.
- Launched Google Play In India in 2014.
Education
Prompt Engineering in AI -
UDEMY
04-2025
MBA - International Business
Anglia Ruskin University
United Kingdom12-2012
Bachelors Of Commerce - undefined
Delhi University
South Campus(Delhi)07-2010
NIIT CERTIFICATION COURSES - undefined
NIIT LIMITED
Gurgaon, India01-2010
Skills
BRAND GROWTH
MARKETING STRATEGY
CONTENT STRATEGY
DIGITAL STRATEGY
FILM WRITING
BRAND SHOOT DIRECTION
BUSINESS PITCHES
COPYWRITING
CLIENT PRESENTATIONS
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Timeline
Creative Director
Decode Design Studio
06.2025 - Current
Account Director
Crescent Group
01.2025 - 06.2025
Senior Brand Strategist Consultant
Senior Brand Strategist Consultant
02.2024 - 01.2025
Senior Digital Director Consultant
Enormous Brands, Mumbai
07.2023 - 12.2023
CHIEF MARKETING OFFICER
Narendra's
01.2022 - 01.2024
Social Media Lead
Cheil, Samsung India
06.2021 - 12.2021
Creative Director - Digital
Kent RO Systems
06.2020 - 06.2021
Social Media Head
Karmatech MediaWorks
12.2017 - 06.2020
Social Media Manager
Sapient Razorfish(Publicis Groupe)
11.2015 - 12.2017
Quality Assurance Analyst - Content Operations for California Google Partners
Google India
01.2013 - 12.2015
MBA - International Business
Anglia Ruskin University
Bachelors Of Commerce - undefined
Delhi University
NIIT CERTIFICATION COURSES - undefined
NIIT LIMITED
Prompt Engineering in AI -
UDEMY
LANGUAGES
English - Native or Bilingual Proficiency
Hindi - Full Professional Proficiency
HONOR AWARDS
Social Media Campaigns of the Year Award for brands managed across categories., Cannes, Campaign Brief Asia, The Drum etc.