Gehna Khaturia
Mumbai
Summary
Experienced with overseeing product development cycles from ideation to market release. Uses strategic planning to align product features with customer needs and business objectives. Track record of fostering team collaboration and delivering high-quality products through effective project management and market research.
Overview
7
7
years of professional experience
Work History
BPC Category & New Product Development - Assistant Manager
Fast & Up (Beauty & Personal Care – Chinctrix)
06.2023 - Current
- Spearheading end-to-end New Product Development (NPD) for upcoming beauty and personal care innovations, from ideation to launch.
- Managing the Chinctrix beauty category – overseeing growth strategy, sales acceleration across all platforms, and P&L; responsibility.
- Leading commercial planning and annual budget generation, ensuring resource optimization and alignment with growth targets.
- Responsible for sales forecasting, demand planning, and inventory management to ensure product availability and avoid stockouts.
- Driving marketing and sales strategies to maximize category performance, including campaign planning and consumer engagement.
- Collaborating cross-functionally with R&D;, supply chain, finance, and marketing to deliver profitable growth.
- Tracking and analyzing product and category performance, ensuring corrective measures for sustained growth.
- Managing vendor relationships including onboarding, contract negotiations, and performance management to ensure best-in-class quality and cost efficiency.
- Pioneering nutrition brand revolutionizing health, wellness and skincare across India
Private Label (New Product Development) Senior Executive
Reliance Retail Private Limited - Tira Beauty
10.2022 - 06.2025
- Launched Tira Tools (23 makeup tools) which clocked over 4 million in revenue in 3 months.
- Launched Akind (16 SKUs), a celebrity skincare brand with Mira Kapoor which clocked over 5.7 million in revenue in 2 months.
- Currently working on an upcoming private label initiative to launch over 132 SKUs in the core colour category.
- Identified and managed international and local vendors, overseeing onboarding, contract negotiations, and significantly reducing the cost of goods sold to fit profit margins.
- Carry out comprehensive competition studies in the color and skincare segment through market visits and online research to understand competitor brands and their product portfolios.
- Handling the entire GWP calendar to ensure provision of exciting and trending freebies for Tira consumers.
- Designing suitable discount offers for launched brands to bring in more organic traffic without compromising on margins.
- Ensured presence of Akind and Tira Tools in 12 Tira stores across India. By end of 2024, our presence will go up to 40 stores in India.
- Well-versed with SAP and helped with formulation of incentive plans for store BAs to encourage them to push more private label SKUs.
- Ensuring there are no stock out situations for any launched SKU.
- Preparation of the annual operating plan to depict brand revenue goals for the financial year.
- Maintaining brand P&L to ensure targets are achieved and taking necessary action wherever deviations are observed.
- Streamlining the FDA product registration process for all international/local SKUs.
- Designing supporting materials for the marketing and community teams to create relevant content, leveraging market trends and consumer insights to guide new product development and improve user experience.
- India's largest retail company known for its extensive network of stores across the country
Senior Content Executive
Nykaa E-retail Private Limited
09.2021 - 10.2022
- Created clear, compelling, and on-brand product descriptions for a diverse range of cosmetics, skincare, and wellness products sold on the website.
- Demonstrated hands-on experience in developing engaging product copy.
- Maintained a strong portfolio showcasing excellent product content across various formats.
- Thoroughly understood product flow and customer journey to enhance user experience.
- Exhibited strong conceptual and strategic thinking, translating ideas into captivating copy.
- Consistently sought the perfect description with meticulous attention to detail.
- One of India's leading online beauty and wellness retailer
Operations Executive
Luxe Box
04.2019 - 06.2019
- Conducted comprehensive market research to identify trends and opportunities, enhancing the brand's market position.
- Strategically managed social media platforms, increasing brand visibility and engagement.
- Actively contributed to the ideation and creative development of bespoke gift hampers.
- Oversaw the execution of gift hamper orders, ensuring timely and high-quality delivery.
- Skillfully packed and decorated gift hampers, maintaining a premium presentation standard.
- Collaborated with cross-functional teams to streamline the gifting process and enhance customer satisfaction.
- Premium corporate gifting firm specializing in bespoke, high-end gift solutions
Education
Master’s in Business Administration (MBA) - Marketing
Narsee Monjee Institute of Management Studies
Mumbai, India06.2024
Bachelors of Mass Media - undefined
UNIVERSITY OF MUMBAI – K.C. College
Mumbai, India03.2020
Indian School Certificate (ISC) - undefined
Jasudben M.L. School
Mumbai, India03.2017
Skills
Design thinking
References
References available upon request
Timeline
BPC Category & New Product Development - Assistant Manager
Fast & Up (Beauty & Personal Care – Chinctrix)
06.2023 - Current
Private Label (New Product Development) Senior Executive
Reliance Retail Private Limited - Tira Beauty
10.2022 - 06.2025
Senior Content Executive
Nykaa E-retail Private Limited
09.2021 - 10.2022
Operations Executive
Luxe Box
04.2019 - 06.2019
Bachelors of Mass Media - undefined
UNIVERSITY OF MUMBAI – K.C. College
Indian School Certificate (ISC) - undefined
Jasudben M.L. School
Master’s in Business Administration (MBA) - Marketing
Narsee Monjee Institute of Management Studies