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Genesis Akula
Growth Marketing Director
Vizag
Summary
Growth Marketing expertise across channels - email, SEO/SEM, social media, ads, content marketing, and more. Successfully collaborated with cross-functional teams to achieve aggressive goals and results. Keen insight into digital marketing campaigns, planning, and execution.
Over 10 years of progressive experience in both B2B and B2C spaces. Strategic decision maker and problem solver.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
22
22
Certificates
Work History
Marketing Director
Red Letter Rentals
Burbank
01.2022 - 07.2022
- Coordinated with executive team and did qualitative research with existing customer base to understand current market conditions, competition, and identify opportunities to optimize customer touchpoints/journey and define new positioning to add significant value (situation analysis).
- Spearheaded market research to segment customers, identify branding opportunities, cement growth strategies and sustain loyal customer base (Objectives - strategy - tactics).
- Developed metrics and measured success in order to further penetrate marketplace (actions - control).
- Increased social media engagement by 50 % and resurrected 10% churned out customers using social-behavioral marketing techniques.
- Collaborated with designers and editorial team on marketing materials.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Developed and presented marketing plans using digital strategies and word of mouth tactics and reports to CEO and board members.
- Manually scrutinized thousands of emails (2 years data) to find and target ideal customer segments who will bring repeat business and identified patterns that will accelerate growth and expand TAM.
Digital Marketing Strategist
PDFTron Systems Inc
Vancouver
07.2021 - 12.2021
- Monitored online trends, conversations, and innovations to optimize existing marketing strategies.
- Led projects to redesign web pages, diversify and improve content marketing tactics, and revitalize organic search presence for both existing and new line of products.
- Analyzed multiple websites data such as traffic, customer journey, conversions and goals to find areas of improvement.
- Tracked and analyzed top competitors' web strategies and delivered brief, effective insights to stay ahead of competition
- Tracked key metrics and developed spreadsheets / data models.
- Collaborated with cross-functional teams (product dev, content creation and sales teams) on regular basis
Digital Marketing Strategist
Windward Studios
Boulder Colorado
06.2020 - 06.2021
- Spearheaded SEO, content marketing strategy, product messaging, coming up with new marketing strategies, worked closely with CEO/CMO and other marketing/product dev team members.
- Improving Organic channel revenue by 15% (YOY) and 120% rise (YOY) in brand-related searches
- Led projects to redesign landing pages, web pages, and revitalize social media presence.
- Created customized marketing materials to increase product awareness.
- Analyzed website data - traffic, conversions and goals to find insights for improving trial downloads by 25% (YOY)
Content Marketer / Creative Writer
Windward Studios
Boulder Colorado
01.2011 - 05.2020
- Developed editorial calendar for each affiliate site from 2011 - 2015 (10) and core website from 2017 to 2020 to determine distribution across websites, blogs, and social media platforms.
- Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
- Planned marketing initiatives and leveraged referral networks to promote content.
- Developed technical and non-technical articles to contribute to company's social media platform and other marketing channels.
- Maintained high level of understanding of industry standards and trends.
Creative Content Writer
Page Traffic, Submitinme, and other Global Digital Marketing Agencies
Vizag
06.2010 - 05.2020
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content as freelance content writer
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Repurposed and optimized existing content for use in different mediums.
- Conducted interviews with subject matter experts to generate topics.
- Revised written material to meet personal standards and to satisfy needs of clients, publishers or producers.
- Developed and maintained courteous and effective working relationships.
- Used coordination and planning skills to achieve results according to schedule.
Other Non-Related Experiences
HSBC Bank, Bajaj Motors, LDS Missionary Work, Teacher
Vizag
07.2001 - 03.2010
- Worked as customer service representative at HSBC Bank's call center for 1 year - provided primary customer support for US callers..
- Updated account information to maintain customer records.
- Responded to customer requests for products, services and company information and recommended products to customers, thoroughly explaining details.
- Worked as showroom and field sales executive for 2 years at local Bajaj Motors (two-wheelers) distribution company. Analyzed past sales data and team performance to develop realistic sales goals.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Achieved sales goals by cultivating and securing new customer relationships.
- Served as LDS missionary for 2 years and led groups of volunteers on community service missions
- As Zone Leader trained dozens of new missionaries on effectively scheduling their time and sharing gospel.
- Gave talks in church premises and other venues about religion to promote faith, compassion and encourage volunteerism.
- Prior to these roles, also worked as both private tutor and school teacher (math and science subjects) for high school students. Conducted group tutoring sessions to help students engage in active learning and improve critical thinking skills.
Education
Marketing Strategy And Management Graduation -
Harvard Business School Online
Boston, Massachusetts 06.2022 - Current
Bachelor of Science - Maths
Andhra University
Vizag, India 06.2000 - 03.2002
Growth Marketing Specialist Minidegree - Marketing
CXL
USA (Online) 01.2022 - 09.2022
Skills
Digital marketing
Software
Excel
PowerPoint
CRM
Project Management
Marketing Automation
Certification
SOSTAC Certified Professional
Interests
Reading, Playing Cricket, Weeknd Music, Bodybuilding, Pets
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Strategy And Management Graduation -
Harvard Business School Online
06.2022 - Current
Marketing Director
Red Letter Rentals
01.2022 - 07.2022
Growth Marketing Specialist Minidegree - Marketing
CXL
01.2022 - 09.2022
Digital Marketing Strategist
PDFTron Systems Inc
07.2021 - 12.2021
Digital Marketing Strategist
Windward Studios
06.2020 - 06.2021
Content Marketer / Creative Writer
Windward Studios
01.2011 - 05.2020
Creative Content Writer
Page Traffic, Submitinme, and other Global Digital Marketing Agencies
06.2010 - 05.2020
Other Non-Related Experiences
HSBC Bank, Bajaj Motors, LDS Missionary Work, Teacher
07.2001 - 03.2010
Bachelor of Science - Maths
Andhra University
06.2000 - 03.2002
SOSTAC Certified Professional
May 2020
Google Business Profile Management - Bright Local
2022-02
Marketing and Brand Strategy - Coschedule
2022-01
OKRs 101 - Measure What Matters
2020-06
Advanced Google Analytics
2020-08
Conversational Marketing - Drift
2022-01
Marketing Director Course - NextMBA
2022-01
A/B Testing Mastery - CXL
Jul 2022
Customer Acquisition Specialist - CXL
Sep 2022
Landing Page Optimization - CXL
Aug 2022
Copywriting and Product Messaging - CXL
Aug 2022
Customer Retention - CXL
Aug 2022
Email Marketing - CXL
Aug 2022
Content Strategy and SEO for Lead Generation - CXL
Aug 2022
Marketing Strategy - CXL
Aug 2022
Project Management for Marketers - CXL
Sep 2022
Data-Driven Influencer Marketing - CXL
Sep 2022
Google Ads for Ecommerce - CXL
Aug 2022
Facebook Ads for Ecommerce - CXL
Sep 2022
YouTube Ads - CXL
Sep 2022
Technical SEO - CXL
Sep 2022
MarTech Stack Optimization - CXL
Sep 2022
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