Gerald Joshua Edward

As a part of this role, I manage the UOW's International in-country team and I'm responsible for all aspects of global marketing, engagement and recruitment activities for UOW Global Campuses [Australia, Dubai, Malaysia and India].

Within my portfolio, I currently manage strategic and operational aspects of international marketing including market identification and development, market entry strategy, student recruitment, acquisition and conversion management, brand development and market intelligence.

• Contributed and managed the international strategy for the University by working very closely with the Executive Director and the Director, Global Student Recruitment Partnerships.
• Successfully managed the delivery of recruitment activity in a portfolio of countries in order to meet institutional recruitment targets.
• Improvised the agent engagement by conducting need-based trainings and agent conferences, thereby helping in increasing brand awareness and overall agent relationship.
• Initiated and assisted in arranging visits to the University's and UOWCA’s campuses by agents, institution representatives and other officials.
• Collaborated closely with the marketing team in Australia to develop digital recruitment
  strategies.
• Implemented country specific recruitment strategy for the team to meet International recruitment targets.
• Manage offshore budgets and expenditure. Prepare monthly operational reports on recruitment, competitor activity and market feedback.
• Able to build a mutually beneficial relationship with schools, universities and other education providers through scheduling guest lectures, interactive workshops and hosting inward visits to the University.
• Effective input through market expertise helped to understand our competitors and to strategize efficiently in areas such as Entry requirements, Scholarships and recruitment initiatives.

Key Achievements:

• Played a major role in establishing UOW’s market presence in South Asia and Africa thus enhancing the lead and enquiry generation by over 20% in FY 2022-2023 through effective management of recruitment fairs, agent office visits, online campaigns and direct recruitment activities.
• Recruitment activities resulting in amazing growth in student numbers from the year 2022-2023.
  South Asia – From 800 to 1300 enrollments in FY 2022-2023.
• Effective on-boarding and agent management resulted in good quality outcome. Essential agent clean up assisted in terminating non-performing and high risk partners which yielded maximum results.
• Established the UOW Global Campus model in-country and delivered the expected result in a span of twelve months.
• UOW Dubai - From 13 to 49 enrollments in FY 2023-2024.
• UOW Malaysia - From 10 - 69 enrollments in FY - 2023-2024.
• Played an integral role in key Partnership discussions and engagement activities for all the Global Campuses of UOW. [Institutions - Chithkara University, Karunya University, SRM, CUSAT, Presidency University]
• Successfully worked on a number of Immersion programs for UOW Malaysia and Dubai. This includes students and delegates from reputed schools and institutions. To name a few VIT, SRM, ADYP University.

Manage the JCU's International in-country team and is responsible for agent engagement and recruitment for JCU. Within my portfolio, I managed strategic and operational aspects of international marketing including market identification and development, market entry strategy, student recruitment, acquisition and conversion management, brand development and market intelligence.

• Managed and developed contracted staff for optimal individual and team performance providing clear objectives and key performance indicators, and ensured compliance with relevant statutory, legal accreditation and audit requirements. This included staff located
  across multiple sites and in-country consultants.
• Provided suggestions to International Directorate in the budget development process to forecast manageable expenditure against allocated budget.
• Advised in the establishment of key performance indicators to optimize contract staff and educational agent and sales channel performance for efficient COA and achievement of agreed ROI expectations.
• Developed and Implemented scholarship and conversion campaigns for South Asia, Middle East and African regions.
• Collaborated closely with the marketing team in Australia to develop digital recruitment strategies.
• Implemented country specific recruitment planning to the team to meet International recruitment targets. Ensured sustained growth and excellent personal service to each agency and student while managing agent performance and associated risk.
• Lead the development and implementation of Schools initiative in South Asia, in collaboration with Strategic Partnerships.
• Manage offshore budgets and prepare monthly reports on recruitment, competitor and expenditure.

Key Achievements

• Played a major role in establishing JCUA’s market presence in South Asia, Middle East and Africa thus enhancing the lead and enquiry generation by over 50% in FY 2018-2021 through effective management of recruitment fairs, agent office visits, online campaigns and direct recruitment activities.
• Recruitment activities resulting in amazing growth in student numbers from the year 2018-2020.
   South Asia – From 22 to 250 enrollments in FY 2018-2021
   Middle East – From nil – 15 in FY 2019-2021
   South Africa – From 3 – 30 in FY 2019-2021
• Effective on-boarding and managing agent partners resulting in maintaining utmost quality and the best possible visa outcome.
• Efficient effort recognized by the Head, International Recruitment thus providing an opportunity to handle South East Asia and Oceania. Established effective relationship with our agent partners for a smooth transition.

Developed and introduced the brand to overseas education agent partners across South Asia to experience the unique services we offer for their students which includes global payments, the best health insurance option, accommodation suggestions of their choice for their studies in Australia, in one easy-to-use platform.

KEY ACHIEVEMENTS

• Able to select, train and manage a network of effective recruitment agents to increase revenue by 50% in the first year.
• Key interface between the technical team, agent partners and education provider in setting up a more robust CRM for effective lead generation and outcome.

Managed the account opening and activation process for a leading global bank [CITIBANK]. Engaged the team in efficient documentation and swift account activation process for leading 100 corporate companies listed on the Forbes list.

Key Achievements

• Worked on a Lean Six Sigma Green Belt project to reduce human intervention on account activation process. Certified six sigma green belt analyst.
• Initiated R&R activity for EMEA Account Activation, Opening and Maintenance team resulting in 98% quality and increase in productivity by 25%.
• Received accolades for the best manager for EMEA Account Activation process twice in the span of three years.

Managed the key accounts of one of the leading health centers in Michigan, USA named Anesthesia Business Consultants.

Key Achievements

• Worked as an Senior Account Manager by role and collaborated with clients onshore in managing accounts receivable for the entity.
• Liaison between the client and the company to provide quality input to invite effective outcomes in payment conversion for the procedures obtained through our entity.

Worked as a coordinator and case worker in programs designed to enhance the wellbeing of children and young people in institutional care and juvenile system.