Ghanshyam Brahmbhatt
Digital Campaign Manager
Vadodara
Summary
Detail-oriented Marketing Manager, experienced in leading SaaS product strategy and business development using in-depth knowledge of digital campaign management. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
3
3
Certifications
Work History
Digital Campaign Manager
Aecor Digital Internatiaonal
VADODARA
10.2020 - Current
- Zoho campaign automation & workflow development
- Developed series of emails with zoho campaign
- Integrated marketing campaign has be created to nurture CRM leads which include follow up and drip campaigning
- Developed PPC landing pages using Hubspot COS
- Responsible to creating custom reports with Google Analytics, Google ads, facebook ads and Google Data Studio
- Develop new business sources and tap incremental revenue opportunities through website leads
- Ensure delivery via detailed analysis and optimization of campaign performance in terms of ROI as well as Opens/CTR's/clicks etc
- Achivments: 100% Increased in inbound sales through online ads and media buying activities
- More than 50K GBP revenue has been generated through online marketing within a span of six months.
Digital Marketing Manager
Helios Solutions
02.2017 - 08.2020
- Spearheading a team of 15 members including Web Analysers, Graphic Designers, and Advertisers
- Developed Intuitive visual workflows and develop chatbot within Hubspot
- Implementing brand marketing plans to achieve successful sales, market share, profit and consumer KPI results
- Automated lead nurturing with email drip campaigns within hubspot
- Omnichannel marketing within hubspot which includes Social Media, SMS, Google Ads, In-Product Ads and App notification Campaigns
- HubSpot CRM workflow setup to build smart sales campaigns
- Focus and ensure on the team KPIs for:
- Enduring collaboration through client delightment
- Proactive and Task-oriented approach
- Quality driven delivery
- Process and techniques improvisation
- Adhering with the agreed SLAs
- Client satisfaction and NPS
- Achivements: Achieved 273% of skyrocket growth for company's blog in traffic after applying UX changes based on behavior analysis; created inbound marketing strategy for the same which created buzz around Twitter and other internet sources
- Facilitated a growth of 469% in client's website traffic through Technical SEO and Website Analysis.
Assistant Manager
Gateway Technolabs Pvt Ltd
06.2015 - 02.2017
- Responsible to creating custom reports with Adobe Analytics which includes Adhoc and Workspace Analysis
- Implementing eVar, S.Prop and Events with Dynamic Tag Manager for setting up effective campaign tracking
- Responsible for creating and maintaining comprehensive google analytics reports with the help of excel macros
- Monitor and evaluate web analytics dashboards and reports in order to develop and execute action plans
- Lead Generation: Attract New Leads and enable a pipeline for sales team.
Digital Marketing Analyst
Vidushi Infotech
11.2013 - 10.2014
- Acted as SEO strategist for 25 (Including 1 Ecommerce) SEO Projects of London based clients
SEO Executive
DASPL
04.2013 - 10.2013
- Used Google, Overture, WordTracker and internal tools- Off Page Promotions (article, blog, directories, forums, bookmarking, microblog, social networks, press release, news, classifieds, business directories)
SEO Analyst
Vcan Technologies pvt
11.2010 - 03.2013
- Collaborated with clients including Kemrock, Ameya, L&T, Labline, Banco and 20microns
Sr. SEO
Webmyne Systems Inc
07.2008 - 11.2010
- Managed Off Page Promotions (Article, Blog, directories, forums, bookmarking, microblog, social networks, press release, news, classifieds, business directories)
Education
Bachelor Of Computer Aplication -
Veer Narmad South Gujarat University
06.2004 - 06.2007
Skills
Adobe AnalyticsPay Per ClickPerformance Marketing
Looker Studio
HubspotZohoZoho ProjectsMarketoGoogle Tag ManagerAssemblaSlackHTMLJavascriptCMSPHPPhotoshopillustratorJiraSEM strategy development
Marketing strategy
Web analytics
Email Marketing
Strategic planning
Marketing Strategies
Content marketing
B2B Marketing Specialist
SaaS Marketing Expert
Certification
Post Graduation in Digital Marketing and Communication, 04/2019, 04/2020, MICA (Mudra Institute of Communications)
References
- Parag Shah, VP, Gateway Group, He has a great talent and analytical brain that makes data tell stories and provide invaluable business insights. Ghanshyam was driving complete strategy to measure and report the analytics to the stakeholders. He is quite agile in adapting new tools and technlogies in this ever expanding landscape of data and analytics. In addition, communication skills, abiliity to maintain rapport with the team members, carry a cool head in pressure situations and readiness to go extra mile to support critical prjoect needs are the ingredients that make him a perfect colleague any organization strives for!
- Pranali Buch, Marketing Manager, Vcan Tech, A go-to person for your digital marketing projects! I have worked & collaborated with him for more than 8 years now and highly recommend him because of his industry & technical knowledge along with analytical skills. He has customized solutions for clients depending on which stage of sales cycle they are. And these solutions are based on analysis which will surely boost your leads.
Timeline
Digital Campaign Manager
Aecor Digital Internatiaonal
10.2020 - Current
Digital Marketing Manager
Helios Solutions
02.2017 - 08.2020
Assistant Manager
Gateway Technolabs Pvt Ltd
06.2015 - 02.2017
Digital Marketing Analyst
Vidushi Infotech
11.2013 - 10.2014
SEO Executive
DASPL
04.2013 - 10.2013
SEO Analyst
Vcan Technologies pvt
11.2010 - 03.2013
Sr. SEO
Webmyne Systems Inc
07.2008 - 11.2010
Bachelor Of Computer Aplication -
Veer Narmad South Gujarat University
06.2004 - 06.2007