Summary
Overview
Work History
Education
Skills
Websites
Specialities
Personal Information
Disclaimer
Timeline
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Ghan Shyam Patel

DGM - Global eCommerce (D2C) Sales & Marketing | Amazon USA, Canada, UK | Walmart
Bengaluru

Summary

Dedicated Global E Commerce Sales with extensive knowledge of e-commerce platforms - Amazon USA, Canada, UK and Walmart - Proficient in utilizing various sales tools and strategies to increase revenue, identify new opportunities and drive conversions. Highly organized and detail-oriented with in-depth understanding of competitive landscape.


Have the ability to assimilate the new Challenges, business development skills, have the motivation to take the responsibility. Good analytical, smart working and result oriented as an individual and in a team as-well.


To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

11
11
years of professional experience
4
4
years of post-secondary education
3
3
Languages

Work History

DGM - Global E Commerce Sales | Amazon | Walmart

Madhan Mohan Textiles Private Limited
Bengaluru, Karnataka
03.2022 - Current
  • E Commerce Marketplace Management – Amazon USA, Canada, UK, Walmart and Amazon India
  • Handling 6 Brands - THREAD SPREAD (Amazon USA, Amazon IN & Walmart), Mayfair Linen, Texas Linen, Carressa Linen, Ashton Sheets and XOOX Linen
  • Analyzing sales data to identify trends and opportunities for growth, leading to increased revenue.
  • Conducting regular inventory audits to ensure accurate stock levels were maintained on the website at all times.
  • Monitoring competitors, adjusting pricing strategies accordingly to maintain market competitiveness.
  • Organizing seasonal sales events that generated excitement among customers while helping to clear out excess inventory.
  • Managing product listings for optimal visibility, resulting in higher click-through rates and conversions.
  • Analyzing customer feedback to identify areas of improvement in online shopping experience.
  • Developing successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
  • Creating promotional campaigns to boost sales and drive customer loyalty.
  • Researching and developing new products to meet customer demands.
  • Handling a team of 6 people, including calls with the Ad Agencies to discuss the Ad strategies and improve the CTR, CVR & ACoS of our products.

Digital Marketing Manager - ECommerce

NMK Textile Mills India Pvt Ltd
05.2018 - 03.2022
  • Improving the indexability of keywords for amazon products listing, by analyzing the ABA and Helium Data
  • Deals Planning, Projection and Participation (7 Day Deal, DOTD, Lightning Deals)
  • Competitor Analysis for new and existing products and pricing competitiveness of our products
  • New product Data research, initial inventory projection and launching a fully optimized product with good reviews.
  • Root cause analysis for sales drop - keywords rank drop, BuyBox issue, competitors running deals, Ads performance
  • Micro level keyword research for all products and their implementations in our listings
  • Monitor the account health and appeals if there is any issues
  • Keywords gap analysis - competitor listing and our listing using tools
  • Ads keywords push needed based on competitor data as per ABA
  • Pricing Recommendation based on competition and maintain price competitiveness
  • Running avg projection - continuous activity every 15 days or 1 month duration
  • IPI Index Optimizing for various attribute like excess inventory, Stranded inventory, Sale through rate improvement
  • Make sure Inventory is booked on time with safety stock

Senior SEO Executive

Ultra Distributors Pvt. Ltd
10.2015 - 05.2018
  • Handling SEO for the website Mintage World (www.mintageworld.com), it is world's first online museum of Coins, Notes & Stamps
  • Handling SEO for the brand website of Ultra Media & Entertainment Pvt. Ltd (www.ultraindia.com)
  • Handling SEO for other products - Ultra Digital Studio (www.ultradigitalstudio.com), Ultra Gift Box (www.ultragiftbox.com), Ultra Rays3D (www.ultrarays3d.com), Ultra Soft Toys (www.ultrasofttoys.com) and 3DKlik (www.3dklik.com)
  • Optimized website meta data, headers, and URL structures for maximum search engine friendliness.
  • Increased website crawlability by identifying and fixing broken links or any other issues affecting indexation.
  • Collaborated with content creators to develop engaging articles infused with relevant keywords and strategic internal linking.
  • Continuously monitored algorithm updates and made adjustments to SEO strategies as needed.
  • Conducted comprehensive keyword research to optimize website pages and drive targeted traffic.
  • Managed link-building campaigns to increase domain authority and improve search engine visibility.

SEO Executive

Adjetter Media Networks Pvt. Ltd.
10.2013 - 10.2015
  • Detailed Evaluation of Client’s Websites
  • SEO Audit of websites
  • Keyword Analysis
  • Website Optimization
  • Managing CMS of the Clients for updating meta tags
  • Work with website development team to Drive SEO Activities
  • Making Strategies for On Page Optimization
  • Making Strategies for Off Page Optimization
  • Logging and Monitoring Project Progress
  • Review of Traffic Reports Using Google Analytics

Education

B-Tech - Information Technology

Dr. MGR University
Chennai, Tamil Nadu
01.2006 - 04.2010

Intermediate -

Central Academy
Deoria, Uttar Pradesh

Matriculation -

Bethany Convent School
Paradip, Odisha

Skills

E-commerce Expertise

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Specialities

  • Marketplace Optimization: End to End Amazon account management. Handling multiple Brands & online tools for Optimizing the Product listing and improving sales.
  • New Product Launch: Competition analysis, Pricing finalization, Keywords analysis, Listing optimization, Budget allocation, Strategic launch of Ads
  • SOPs: Creating SOPs for all the major activities which helps the new joiners to grasp their work much quickly
  • Keyword Analysis: Researching the best keywords using tools like Brand Analytics, Helium10, Jungle Scout and more
  • Pricing: Setting up a Threshold Pricing for all SKUs, which helps in deciding the No Profit No Loss prices
  • Trackers: Developing activity trackers for team members to monitor progress on assigned actionable
  • Promotional Activities: Good exposure in promotional activities on Amazon platform – 7 Day Deal, Lightning Deal, Prime Day Deal, Deal of the Day, Running Ads, Creator Connections, Brand Tailored Promotions, Coupons and Promotions
  • Account Performance: Maintaining Inventory flow at Amazon, rectifying all kind of issues in Seller Central, Tracking Sales and Promotions performance and Maintaining margins at Program/SKU level.

Personal Information

  • Date of Birth: 04/07/87
  • Gender: Male
  • Nationality: Indian
  • Marital Status: Married

Disclaimer

I do hereby declare that above furnished information are true to the very best of my knowledge.

Timeline

DGM - Global E Commerce Sales | Amazon | Walmart

Madhan Mohan Textiles Private Limited
03.2022 - Current

Digital Marketing Manager - ECommerce

NMK Textile Mills India Pvt Ltd
05.2018 - 03.2022

Senior SEO Executive

Ultra Distributors Pvt. Ltd
10.2015 - 05.2018

SEO Executive

Adjetter Media Networks Pvt. Ltd.
10.2013 - 10.2015

B-Tech - Information Technology

Dr. MGR University
01.2006 - 04.2010

Intermediate -

Central Academy

Matriculation -

Bethany Convent School
Ghan Shyam PatelDGM - Global eCommerce (D2C) Sales & Marketing | Amazon USA, Canada, UK | Walmart