Summary
Overview
Work History
Education
Skills
Therapeutic Areas and Products
Policies and Procedures Experience
Agency Partnership Excellence
Distinguished Awards
Community Involvement
Timeline
Generic

Gina Cadili Spacey

Noblesville

Summary

Top performing executive leader and coach with 20+ years of industry leading experience in pharmaceutical sales and marketing. Designed, created and wrote job descriptions for a team to support Brand teams on HCP Ed/P2P and Thought Leader Engagement work. Strong ability to influence and motivate top performing teams to deliver consistent exceptional results. Sets the standard for building and maintaining hundreds of relationships with key opinion leaders and colleagues across therapeutic areas and specialties. Demonstrates collaborative partnership with marketing and sales teams, professional and advocacy organizations and agency partners. Extremely organized and resourceful with unmatched learning agility and capacity. Partnered with an Alliance for 10+ years. Planned and executed 150+ HCP events and trainings educating them on products, disease state, company policies and procedures. Created and implemented hundreds of industry congresses, company sponsorships and product theaters. Lead the execution of over 60,000 P2P sales driven product and disease state programs. Built and delivered Lilly’s compliance and guideline slide deck to contracted HCPs over 50 times throughout my career. Organized and executed 100+ HCP and patient advisory boards and contracted consulting activities. Developed 50+ SOPs for all HCP Ed (P2P) and Thought Leader Engagement strategy and execution pull through. Launch brand and in-line brand experience.

Overview

27
27
years of professional experience

Work History

Senior Director-HCP Education (P2P) Portfolio Channel Management and Thought Leader Engagement (Diabetes)-Launch Readiness

Eli Lilly and Company
  • Partnered and engaged key stakeholders across medical and marketing to assess HCP education (P2P) and Thought Leader Engagement needs for the Diabetes portfolio
  • Created a process for Trulicity Brand driven product and disease state programs and developed launch clinical slide deck
  • Developed P2P field driven program process, metric dashboard and score cards
  • Generated annual Thought Leader Plan process to capture thought leader information and business needs

Associate Director Alzheimer’s Diagnostics-Amyvid Brand Team

Eli Lilly and Company
  • Executed P2P launch marketing strategy through industry congress presence, direct-to-physician channels, including digital media, direct mail and targeted email
  • Developed and managed the implementation of Lilly’s first US Alzheimer’s Speaker Bureau with National imaging and dementia thought leaders
  • Partnered with a leading US imaging organization to create a FDA-mandated scan reader training program for radiologists, including on line training modules and in person training events
  • Planned and executed HCP advisory boards to help craft and refine the go to market strategy for Amyvid

Senior Marketing Consultant-Depression, Cymbalta Brand Team

Eli Lilly and Company
  • Partnered with National mental health thought leaders, Lilly Medical and Scientific agencies to develop product and disease state content and accompanying materials that aligned with Brand KPIs
  • Built creative and engaging annual experience journey for the sales team, contracted HCPs and advisors
  • Created an HCP Education (P2P) digital playbook used to select interactive platforms, on demand video sites, source of authority vendors and social media influencers
  • Developed a working document on how to partner with third party agencies including: weekly, monthly and yearly planning guidance, communication and meeting cadence, meeting notes and email templates, and event and comms calendar

Executive Primary Care Sales Representative, Primary Care

Eli Lilly and Company
  • Launched multi-billion dollar antidepressant-Cymbalta
  • Strategically partnered with team members to promote and market neuroscience, erectile dysfunction, and osteoporosis therapeutic drugs
  • Ranked number 12 out of 510 nationally
  • Top 1% of sales representatives-nominated and awarded President’s Council based on sales results and behaviors
  • Developed business plan for the territory, which identified physicians with the greatest sales potential to maximize sales objectives and achieve quarterly goals
  • Leveraged organizational skills to develop territory routing and planning, manage budget and sample inventory

Executive Director-Strategy and Execution Lead for HCP Education (P2P) and Thought Leader Engagement (Cardiometabolic Health-Obesity and Diabetes)

Eli Lilly and Company
09.2002 - 02.2025
  • Implemented foundational launch plans for Thought Leader Engagement Strategy and P2P for TRULICITY, MOUNJARO and ZEPBOUND
  • Lead the portfolio selection plan for KOLs including identification, evaluation and annual engagement plan which included weekly communications and contracted HCP experience plan
  • Created and lead HCP and Patient contracting process while influencing company-wide resource platforms and tools
  • Acted as a consultant for annual Brand Planning by recommending the appropriate channel mix for P2P tactics working with budgets up to 25 million dollars

Elementary School Teacher

Dublin City Schools
01.1998 - 01.2002

Education

Bachelor of Science - Education

Otterbein University
Westerville, OH
05-1997

Skills

  • Effective organizational practices
  • Excellent oral and written communication skills
  • Original and creative ideas
  • Strong ability to make things happen and deliver results
  • Quick to gain trust and respect from coworkers and customers
  • High learning agility
  • Self motivation
  • Strong desire to compete to win
  • Natural leadership skills
  • Strategic planning
  • Relationship building
  • Decision-making

Therapeutic Areas and Products

Various Therapeutic Areas: Obesity, Diabetes, Depression, General Anxiety Disorder, Alzheimer’s Diagnostics, ADHD, Osteoporosis, Erectile Dysfunction

FDA Approved Products: Trulicity, Mounjaro, Zepbound, Cymbalta, Zyprexa, Cialis Symbyax, Strattera, Amyvid, Evista, Prozac Weekly, Sarafem

Policies and Procedures Experience

Created and delivered company compliance slide deck training for P2P programming and thought leader engagement, worked on focus groups to determine bench marketing for fair market value honoraria for HCPs, created process to enhance HCP invites and contracts, developed training for marketers and sales team when attending and monitoring P2P programs, wrote quality control processes for P2P activities and thought leader engagement , created multiple execution processes for marketing tactics, developed annual tracking documents for marketing and medical activities, coached HCPs on best practices and experience in many crucial conversations with customers and leadership, focus group for RFP process with procurement, writing and approving SOWs, 20+ years of brand planning, PO and invoice approvals, marketing tactic approval process

Agency Partnership Excellence


Weekly project status calls, direct agenda format, simple action items and meeting notes, weekly cross reference of calendars, best practices for follow up and deadlines for action items, event calendar, comms calendar, annual calendar of events, email format and templates with specific call outs, biweekly leadership calls, whole team meetings twice a year

Distinguished Awards

Innovation Award-Patient and HCP Experiences

Coach of the Year

Award for creating an Inclusive Team Culture

Eli Lilly Colonel Award-Best in Class Launch for Mounjaro

Lilly USA Chief Marketing Officer Council

Distinguished Leader Award

10+ Marketing Excel Awards for P2P/HCP ED and Thought Leader Engagement Projects

Sales Peer Award-Team Player

Sales-Rookie of the Year

Community Involvement

Board Member-Indiana Wish

Board Member-St. Mary’s Early Childhood Center

United Way Ambassador

Timeline

Executive Director-Strategy and Execution Lead for HCP Education (P2P) and Thought Leader Engagement (Cardiometabolic Health-Obesity and Diabetes)

Eli Lilly and Company
09.2002 - 02.2025

Elementary School Teacher

Dublin City Schools
01.1998 - 01.2002

Senior Director-HCP Education (P2P) Portfolio Channel Management and Thought Leader Engagement (Diabetes)-Launch Readiness

Eli Lilly and Company

Associate Director Alzheimer’s Diagnostics-Amyvid Brand Team

Eli Lilly and Company

Senior Marketing Consultant-Depression, Cymbalta Brand Team

Eli Lilly and Company

Executive Primary Care Sales Representative, Primary Care

Eli Lilly and Company

Bachelor of Science - Education

Otterbein University
Gina Cadili Spacey