Giridhar Gorur

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Generated reports detailing campaign performance, customer engagement and engagement trends.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Established and managed overall business plan for Recruitment Marketing department.

Key Achievements:

1. Increased LinkedIn follower count from 14.8K to 78K (As on May 2022)

2. Set-up the LinkedIn lead generation campaigns for all verticals and generated verified MQLs

3. Established the internal communications team to enhance employer branding

4. Improved Glassdoor ratings from 3.3 in 2021 to 4.0 in 2022

5. Helped devise the employee value proposition and the leadership framework in tandem with the Chief People Office

Independent consultant — started as support service for few clients who wanted part-time marketing expertise. Most of clients were acquired through referrals and some of them were clients from previous organization. Have set up Marketing and Customer Support teams on Build, Operate and Transfer module.

Range of Work
1) End-to-End Marketing Strategy (Specialization: Lead Generation)

2) Customer Service and Engagement Road-map
3) Product Marketing Materials - Design and Development
4) Investor Presentations - Compelling Decks
5) Brand Management and Content Development

Key Achievements:

Navsar Limited (www.navsar.in) - Consulting CMO, helped set-up their digital marketing channel (LinkedIn primarily), identified potential markets and established a demand generation strategy and ran successful campaigns that led to increase in the customer base outside India.

Vogo Rentals (www.vogo.in) - Bangalore based bike rental company. Set up the customer service and engagement platform. Handed over to client after establishing 6 months of smooth operations. They are now seed funded by Murugappa Group and are one of the leading bike rental companies in India.

Surukam Analytics (www.surukam.com) - Chennai based A.I. Firm. One of the few companies from Chennai that was selected by Microsoft Accelerator Program in the year 2016. Helped them setup a marketing team and set up their B2B marketing channel to reach out to potential clients in the US.

Blackhammar and Keemurai - Singapore based AR Startup. Currently helping them set up the marketing team and involved in creating collaterals, explainer videos and product UI designs. Also set up digital marketing outreach to reach out to target customers.

• Started off as research analyst supporting a UK law firm and went on to lead the Marketing, Customer Solutions and Pre-sales team for CRISIL GR&A.
• Later moved to more strategic roles to help enter newer markets and create proposals that lead to more conversions.
• An Intrapreneur who was involved in setting up new process and business functions within organisation very frequently.

Range of Work

• Marketing Communications
• Client Engagement (Pre and Post Sales)
• Client Solutions (Farming Existing Clients)
• Collateral and Repository Management
• New Market Entry Strategy

Key Achievements

• Set-up pre-sales and client solutions group to handle RFI/RFP's from new clients. Started the team with 3 and grew it to 40 pre-sales executives, customer solution executives, and designers.
• As part of Client Solutions Group was involved in client on-boarding and account management till the account reached to a sizeable revenue number. Had to regularly co-ordinate with clients to farm new business
• Moved from the Customer Solutions Group to a more strategic advisory role to develop a product called ‘CI360' — as part of the Marketing and Sales centre of excellence — an automated research platform that aided financial clients with corporate research and marketing materials
• A key member of the CEO's office handling work relating to Sales and Marketing which involved maintaining the cost centre and customer satisfaction metrics

Range of Work
1) Promoting Logistics and Supply Chain education programs
2) Organising conferences relating to logistics and supply chain industry
3) Marketing of training program to manufacturing companies
4) Organising networking events for logistics professionals

Scope of Work

• Provided Tier 1 IT support to non-technical internal users through desk side support services