Result-oriented marketing professional with a practical approach, strong interpersonal skills, and a passion for continuous learning. Seeking to be a key player in a dynamic marketing team, driving growth and delivering results. Extensive experience in the automotive market, dealer management, and successful brand development. Effective communicator with excellent organizational skills and a focus on achieving goals.
Work History
Regional Head Sales Helmet Division
Spark Minda, Minda Automotive Solutions Ltd
Currently holding the position of Regional Head - SHZ (Helmet Division), responsible for overseeing the entire South Zone since 01.07.22. This role involves strategic management and leadership within the division.
Successfully established and onboarded a strong network of 35+ dealers for helmets in the South Zone, expanding the reach and market presence of the company.
Demonstrated exceptional sales performance, achieving a remarkable milestone of 100 crores in sales during the year 2019-2020. This accomplishment highlights the ability to drive revenue growth and meet ambitious targets.
Acknowledged for outstanding achievements and contributions, receiving prestigious accolades such as the All India Best Zone award, CEO AWARD 2021-22, and 3 Best All India Performer Awards.
Thrived in a team setting, effectively collaborating with colleagues, providing support, guidance, and fostering a cohesive work environment to achieve collective goals.
Utilized critical thinking skills to analyze complex problems, evaluate potential solutions, and make informed decisions that positively impact business outcomes. This ability to approach challenges strategically contributes to successful problem-solving and efficient decision-making.
Regional Head Sales Spares Division
Spark Minda, Minda Automotive Solutions Ltd
Recognized as the Best Manager in the Lubricant category for the year 2021-22, showcasing exceptional performance and expertise in the Spares vertical.
Held major responsibilities for primary sales, collection, and service, catering to the needs of stockists, retailers, and mechanics.
Successfully managed a diverse portfolio of 80+ stockists, overseeing their sales activities and building strong relationships.
Led a team of 18 members in the zone, providing guidance and support to ensure efficient operations and achievement of targets.
Proficient in identifying market opportunities, placing new products strategically, and implementing effective promotion strategies tailored to the specific needs of dealers and stockists in the 2-wheeler and 4-wheeler segments.
Actively involved in the operations of the South Regional Warehouse in Bangalore, with a focus on supply chain management. Collaborated with the logistics team to streamline processes and ensure timely delivery of products to stockists and retailers.
Maintained continuous support and open communication channels with stockists, addressing their queries and concerns promptly to ensure a smooth working relationship.
Demonstrated strong collaboration skills by working closely with the logistics team, coordinating efforts to optimize supply chain operations and maintain high levels of customer satisfaction.
Regional Sales Manager
Gabriel India Ltd
Gabriel India Ltd. is a leading manufacturer of auto components, specializing in a range of products including shocks absorbers, struts, front forks, gas springs, bush kits, and suspension kits.
As a Regional Sales Manager, I was responsible for generating a business volume of 18 Crores (180 Million) for the assigned area.
I initially joined the company as an Area Officer for Karnataka, based in Mangalore, where I covered a specific region within the state.
Due to my exceptional performance and demonstrated leadership abilities, I was entrusted with additional responsibilities and transferred to Bangalore in 2002. In this role, I took charge of the Karnataka state, overseeing the operations of the CFA-Depot in Bangalore as an Area Manager.
In 2005, the Anand Group introduced a Group Marketing Model for all Anand group auto components. As a result, I was transferred to Hubli and appointed as Team Leader - 2 for the Karnataka region, playing a key role in implementing the new marketing strategy.
Recognizing my dedication and contributions, I was further promoted in 2006 to the position of Regional Sales Manager, responsible for handling the marketing activities of Gabriel Products in both Karnataka and Goa. I was stationed in Bangalore, strategically managing the sales and distribution operations in these regions.
Throughout my tenure with Gabriel India Ltd., I showcased strong leadership skills, market knowledge, and a deep understanding of the automotive industry. I consistently achieved sales targets and played a crucial role in expanding the company's market presence in Karnataka and Goa.
Education
MBA - Marketing
IBMR Bangalore
Bengaluru
Skills
Marketing Skills:
Extensive exposure and stronghold in the automotive market, dealing with dealers, retailers, mechanics, and authorized vehicle service outlets in Karnataka, Goa, Andhra Pradesh, and Telangana
Proven track record of mentoring individuals in sales and marketing, imparting valuable knowledge about automotive market dynamics
Proficient in leveraging technological tools such as MS Office, SAPBI, and Windows to enhance marketing strategies and processes
Exceptional organizational skills, effectively managing multiple tasks in diverse market sizes
Collaborative team player, building strong relationships with dealers, management, and colleagues
Demonstrated leadership abilities, driving cohesive teams and achieving targets
Expertise in organizing, dealer management, interpersonal communication, team leadership, primary and secondary sales, customer support, collections, and CFA-Depot operations
Skilled in forecasting sales budgets, ensuring strategic planning and resource allocation
Extensive experience providing customer support through Field Sales Representatives (FSRs) in the replacement market
Continuously compiling and reviewing customer databases to optimize market penetration and customer targeting
Professional Accomplishments:
Successfully expanded dealers' businesses from solely 2-wheelers to include 2 and 4-wheelers, increasing their product offerings
Led branding initiative for retailers, establishing the"ELITE RETAILER" brand across thestate, enhancing their market position and reputation
Initiated effective marketing strategies for new products, resulting in increased market penetration and improved sales performance
Pioneered successful selling initiatives in B and C category markets through Van Camps and Mega Van Camps
Established arobust distributor network, enabling efficient distribution and broader market reach for thecompany's products
Accomplishments
Improved stockist receivables by transitioning from credit sales to cash discount operations, resulting in increased company profitability. Awarded Best Performance Receivable - RSM in the country.
Managed various activities including sales budget forecasting, inventory management, material procurement, and distribution planning through multiple channels.
Successfully launched new products by conducting field trials, test rides, product placements, and pricing revisions. Actively participated in product planning, feasibility studies, and marketing tests.
Organized and conducted dealer/mechanic meets to enhance product knowledge and stimulate demand generation.
Introduced a Stockist/WSD-Product Training Program to improve product handling and address market challenges.
Maintained collection targets, resulting in the Best Performance Receivable award.
Ensured effective management of customer accounts, closely coordinating with the finance department and regularly monitoring debtors aging.
Provided comprehensive MIS reporting on sales, collection, indent, sales plan, and KRA (Key Result Area) on a monthly basis.
Actively participated in training programs focused on company fundamentals, negotiation, managerial duties, and building high-performance sales organizations.
Achieved remarkable milestones, including expanding market presence in rural areas, increasing state market share, and consistently exceeding sales targets.
Received accolades for outstanding performance, including the Turnaround award and Best Sales Promotion Team award.